"Success Case Study: Pots & Co.", is part of the author’s Successes and Failures research. It examines the details of and reasons behind the success of Pots & Co. platform, the company's restaurant-inspired desserts. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.
Pots & Co. is a luxury dessert company, established in the UK in 2008, that offers consumers a restaurant-quality pudding that is both natural and memorable. It targets those seeking to go beyond mainstream products by offering unusual flavor profiles. Providing consumers with brightly colored ceramic ramekins not only brings style, but meets sustainability expectations. The firm taps into the airline industry despite tough criticism and highlights cocooning tendencies for other premium brands.
- It is imperative that brands develop innovative packaging formulations that accurately address consumer expectations, such as reusable containers, highlighting a clear focus on sustainability.
- Identifying the right location is vital, given that consumer trends can vary in strength across different places. Doing so will ensure attributes are correctly aligned and risk is mitigated.
- Creating new flavor profiles using exotic ingredients generates a premium image and encourages experiment-driven consumers to trade up to 'better' offerings.
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.