India B2C E-Commerce Market 2018

  • ID: 4577301
  • Report
  • Region: India
  • 63 pages
  • yStats GmbH & Co. KG
1 of 6
Rapid Growth Predicted For Online Retail in India, Says Recent Report

FEATURED COMPANIES

  • Jasper Infotech Pvt. Ltd
  • Myntra Jabong Pvt. Ltd
  • Walmart Inc.
  • MORE

The new publication “India B2C E-Commerce Market 2018” reveals expectations of rapid growth in the Asian nation. The CEO and founder observes that most of the incremental growth will stem from increased Internet connectivity and shopper penetration in second tier cities and rural areas.

Just one third of India’s huge population was connected to the Internet in 2017 and few of those made online purchases, according to the new report.  As the relatively young population increasingly connects to the Web through smartphones and payment and delivery logistics improve, burgeoning expansion of online retail is predicted to outpace China and other regional markets that have seen rapid growth in the recent past. The publication also tells of investments made by local and global online merchants in preparation for this expansion.

Much of the further increase in online sales through 2020 will originate in India’s rural regions and second tier cities. Flipkart and Amazon, India’s two largest online sellers, are investing in infrastructure to nurture and profit from this growth segment outside the major cities. The report cites efforts of global online merchant Alibaba to expand in India through investments in payment provider Paytm and online grocer BigBasket.

Purchases through smartphones and the melding of online/in-store purchases are growing trends in Indian E-Commerce, as reported in the publication. Payments for online purchases in India underwent a major shift to bank cards or mobile wallets after demonetization in 2016, though cash on delivery still accounts for the largest share of online orders. The product categories most purchased online in India are mobile phones with their accessories and apparel, while the grocery category is seeing rapid expansion.

Questions Answered in this Report

  • How does Indian B2C E-Commerce stack up against Asia-Pacific’s top markets in 2018?
  • What projections are made for online retail sales in India through 2022 and beyond?
  • Which product categories do online shoppers in India buy the most?
  • How does the development of B2C E-Commerce vary between urban and rural India?
  • Who are the leading companies by market share in Indian B2C E-Commerce?
READ MORE
Note: Product cover images may vary from those shown
2 of 6

FEATURED COMPANIES

  • Jasper Infotech Pvt. Ltd
  • Myntra Jabong Pvt. Ltd
  • Walmart Inc.
  • MORE

1. Management Summary

2. Overview & International Comparisons
B2C E-Commerce Market Overview and International Comparisons, May 2018
Total Retail Sales and B2C E-Commerce Sales, in USD billion, 2017, by China, India, the USA and Western Europe, and Expected Growth, in %, 2017-2022f
Retail E-Commerce Sales, in USD billion, by Australia, China, Japan, India and South Korea, 2018f
Retail E-Commerce Sales CAGR, in %, by Australia, China, Japan, India and South Korea, 2018f-2022f
Internet Penetration, in % of Individuals, by Australia, China, Japan, India, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017 & 2022f
Annual Online Spending per Online Shopper, in USD, by Australia, China, Japan, India, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
Share of Internet Users Accessing the Internet via Smartphone, in %, by Australia, China, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam, 2017

3. Trends
Devices to Access the Internet, in % of Internet Users, by Urban and Rural, October 2017
Mobile Internet Users, in millions, October 2015, December 2016 & 2017 and June 2018f
Smartphone Users, in millions, and Penetration, in % of Population, 2017- 2022f
Share of Online Shoppers Who Installed 2 to 5 Retail and Shopping Apps on Their Smartphone, in %, 2017
Categories Researched on the Mobile Internet, in % of Mobile Internet Users, and Breakdown of Daily Time Spent on Mobile Internet by Category, in %, incl. “Shopping”, Q2 2017
Breakdown of Number and Value of Purchases by Urban Consumers by Channel, incl. “Pure Online”, “Pure Offline” and “Mixed”, in %, 2017
Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2017

4. Sales & Shares
Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Five Comparative Estimates, 2016-2022f & 2026f
E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2016, 2017, 2021f, 2022f & 2026f

5. Users & Shoppers
Internet Penetration, in % of Individuals, 2017 & 2022f
Internet Penetration, by Urban, Rural and Total, in % of Population, October 2017
Number of Internet Users, in millions, by Urban and Rural, October 2014-2017, December 2016-2017e & June 2018f
Online Shopper Penetration, in % of Internet Users, by Five Comparative Estimates, 2016 - 2022f & 2026f
Number of Online Shoppers, in millions, by Four Comparative Estimates, 2016 - 2021f & 2026f
Breakdown of Online Shoppers by Gender and Age Group, in %, 2017
Annual Online Spending Per Online Shopper, in USD, 2017 & 2022f

6. Products
Breakdown of E-Commerce Sales by Segments, in INR billion, incl. “Travel”, “Retail”, “Online Grocery and Food Delivery”, and “Other Services”, 2015 - 2017e
Breakdown of Online Travel Sales by Sub-Categories, in INR billion and in %, 2016
Online Travel Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f
Breakdown of Retail E-Commerce Sales by Sub-Categories, in INR billion and in %, 2016
Breakdown of B2C E-Commerce Sales by Product Category, in %, 2016 & 2017
Breakdown of Purchase Transactions in Selected Product Categories, by Purely Online, Purely Offline and Mixed, in %, 2017

7. Payment
Breakdown of E-Commerce Sales by Segments, in INR billion, incl. “Travel”, “Retail”, “Online Grocery and Food Delivery”, and “Other Services”, 2015 - 2017e
Breakdown of Online Travel Sales by Sub-Categories, in INR billion and in %, 2016
Online Travel Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f
Breakdown of Retail E-Commerce Sales by Sub-Categories, in INR billion and in %, 2016
Breakdown of B2C E-Commerce Sales by Product Category, in %, 2016 & 2017
Breakdown of Purchase Transactions in Selected Product Categories, by Purely Online, Purely Offline and Mixed, in %, 2017

8. Delivery
E-Commerce Logistics Market Size, in USD billion, and Average Logistics Cost, in % of Net Merchandise Value, 2015 & 2020f
Breakdown of E-Commerce Logistics Market by Logistics Service Provider Types, in %, 2016
Breakdown of Daily E-Commerce Shipments by Metro & Tier-1 and Tier-2 & Beyond, in millions, 2016 & 2020f

9. Players
Overview of B2C E-Commerce Players, June 2018
B2C E-Commerce Market Shares of the Top 9 Players, in %, 2017
Top 6 E-Commerce Sites by Share of Mobile Search, in %, H2 2017
Profile of Flipkart, May 2018
Profile of Amazon India, May 2018

Note: Product cover images may vary from those shown
3 of 6

Loading
LOADING...

4 of 6
  • Alibaba Group Holding Ltd.
  • Amazon Seller Services Pvt. Ltd.
  • Flipkart Online Services Pvt. Ltd.
  • Jasper Infotech Pvt. Ltd
  • Myntra Jabong Pvt. Ltd
  • Paytm Mobile Solutions Pvt. Ltd.
  • Supermarket Grocery Supplies Pvt. Ltd.
  • Trendsutra Platform Services Pvt Ltd
  • Walmart Inc.
Note: Product cover images may vary from those shown
5 of 6
The methodology is available for download below.
6 of 6
Note: Product cover images may vary from those shown
Adroll
adroll