Printing in Texas - Industry Market Research Report

Paper Jam: the Industry is Declining as Downstream Markets Shift to Digital Counterparts

Printing in Texas

The Printing industry in Texas is in the state of decline as downstream markets increasingly shift to digital counterparts of industry products. Advertisers and publishers are two of the largest downstream market segments. Although growth in the economy has spurred improvements in business sentiment and consumer spending, which drive demand in the industry, strong competition from digital substitutes have pulled industry revenue down over the five years to 2017. Growth in e-commerce sales and increasing accessibility to digital platforms has led to a strong shift toward digital advertising, rather than traditional print advertising. This trend has persisted for over a decade, negatively affecting the industry. Digital advertising is forecast to continue to outcompete traditional print advertising. This trend will dampen demand and hinder revenue. Over the next five years, falling demand for industry products is expected to result decreased revenue.

Companies in this industry primarily print on paper, textile products, metal, glass, plastic and other materials, excluding fabric. Industry operators engage in a variety of printing processes including lithographic, gravure, screen, flexographic, digital and letterpress processes. This industry does not include publishers that also perform printing, nor does it comprise companies that perform prepress or postpress services without traditional printing.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.