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Market Research in Massachusetts - Industry Market Research Report

  • ID: 4578606
  • Report
  • Region: Massachusetts
  • 20 pages
  • IBISWorld
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On the market: A thriving economy has encouraged new entrants into the state industry

FEATURED COMPANIES

  • Chadwick Martin Bailey
  • Ipsos SA
  • Nielsen Holdings NV
  • WPP PLC
  • MORE

Market Research in Massachusetts

The Market Research industry in Massachusetts expanded over the five years to 2018. As the business environment in Massachusetts performed well over the past five years, industry operators had an expanded pool of clients demanding their services. Market research firms in Massachusetts range from small, owner-operated establishments to large research firms with hundreds of employees. Niche operators specializing in digital analytics experienced the most growth over the five-year period. The rapid expansion of new media is providing market researchers with innovative ways to interact with and study consumer opinions. Over the five years to 2023, industry revenue is expected to increase. As consumer spending continues to grow, businesses will seek to capitalize on industry services to optimize marketing strategies.

Companies in this industry systematically gather, record, tabulate and present marketing and public opinion data. Examples of industry services include political polling, sampling and statistical services, broadcast media rating services and market analysis services. Operators that conduct experimental or scientific research in fields such as economics or engineering are not included in this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Chadwick Martin Bailey
  • Ipsos SA
  • Nielsen Holdings NV
  • WPP PLC
  • MORE
ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY
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  • WPP PLC
  • Nielsen Holdings NV
  • Ipsos SA
  • Chadwick Martin Bailey
Note: Product cover images may vary from those shown
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