Sales and marketing contact lists are lists of consumer and business prospects that have been analyzed for their likelihood of partaking in purchasing a product or service. These lists can include information such as prospect names, e-mail addresses, demographics and psychographics. Buyers include advertising agencies, television broadcasting firms, government agencies and management consulting firms.
Table of Contents:
AT A GLANCE
EXECUTIVE SUMMARY
PRICE ENVIRONMENT
- Price Fundamentals
- Price Drivers
- Recent Price Trend
- Price Forecast
PRODUCT CHARACTERISTICS
- Product Life Cycle
- Total Cost of Ownership
- Product Specialization
- Related Goods
- Substitute Goods
- Regulation
- Quality Control
SUPPLY CHAIN & VENDORS
- Supply Chain Dynamics
- Competitive Environment
- Market Profitability
- Switching Cost
PURCHASING PROCESS
- Buying Basics
- Key RFP Elements
NEGOTIATION STATISTICS
BUYER POWER SCORE COMPONENTS
JARGON & GLOSSARY
Note: Product cover images may vary from those shown
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