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Social Media Management Services in the US - Procurement Research Report

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    Report

  • 30 Pages
  • May 2022
  • Region: United States
  • IBISWorld
  • ID: 4578764
Social media refers to the collection of websites and online tools that enable internet users to share information (e.g. Facebook, Twitter and Instagram). Social media management services curate and create content, engage with followers, monitor metrics and help convert followers into paying customers on behalf of clients. Social media management services can be purchased as part of a digital advertising service package from a digital advertising or marketing agency but may also be acquired as a single service through an online presence management company. Key buyers of this service include retailers and restaurants.

Overview of Report:


EXECUTIVE SUMMARY


PRICE ENVIRONMENT

  • Price Fundamentals
  • Price Drivers
  • Recent Price Trend
  • Price Forecast

PRODUCT CHARACTERISTICS

  • Product Life Cycle
  • Total Cost of Ownership
  • Product Specialization
  • Related Goods
  • Substitute Goods
  • Regulation
  • Quality Control

SUPPLY CHAIN & VENDORS

  • Supply Chain Dynamics
  • Competitive Environment
  • Market Profitability
  • Switching Cost

PURCHASING PROCESS

  • Buying Basics
  • Key RFP Elements

NEGOTIATION STATISTICS


BUYER POWER SCORE COMPONENTS


JARGON & GLOSSARY

Methodology

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