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Digital Advertising Agency Services in the US - Procurement Research Report

  • ID: 4578765
  • Report
  • September 2019
  • Region: United States
  • 28 pages
  • IBISWorld
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FEATURED COMPANIES

  • Omnicom Group Inc.
  • Publicis Groupe SA
  • WPP PLC
  • MORE

Digital Advertising Agency Services Procurement in the US

This report is intended to assist buyers of digital advertising agency services. Digital advertising refers to promotional messages delivered to consumers through online media outlets. Services provided by digital advertising agencies include search engine optimization (SEO), mobile advertising, digital display advertising and social media management. Common buyers of digital advertising agency services include retailers, telecommunication providers and automotive manufacturers. This report does not cover the purchase of these services individually; instead, it focuses on agencies that provide all of these services combined in a coordinated digital advertising campaign.

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FEATURED COMPANIES

  • Omnicom Group Inc.
  • Publicis Groupe SA
  • WPP PLC
  • MORE
ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations
COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization
MAJOR COMPANIES

OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance
KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios
JARGON & GLOSSARY
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  • Publicis Groupe SA
  • WPP PLC
  • International Business Machines Corporation
  • Omnicom Group Inc.
  • The Interpublic Group of Companies Inc.
Note: Product cover images may vary from those shown
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