Digital Advertising Agency Services in the US - Procurement Research Report

  • ID: 4578765
  • Report
  • Region: United States
  • 28 pages
  • IBISWorld
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FEATURED COMPANIES

  • Omnicom Group Inc.
  • Publicis Groupe SA
  • WPP PLC
  • MORE

Digital Advertising Agency Services Procurement in the US

This report is intended to assist buyers of digital advertising agency services. Digital advertising refers to promotional messages delivered to consumers through online media outlets. Services provided by digital advertising agencies include search engine optimization (SEO), mobile advertising, digital display advertising and social media management. This report does not cover the purchase of these services individually; instead, it focuses on agencies that provide all of these services combined in a coordinated digital advertising campaign.

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FEATURED COMPANIES

  • Omnicom Group Inc.
  • Publicis Groupe SA
  • WPP PLC
  • MORE
ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY
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  • Publicis Groupe SA
  • WPP PLC
  • International Business Machines Corp.
  • Omnicom Group Inc.
  • The Interpublic Group of Companies Inc.
Note: Product cover images may vary from those shown
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