+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Marketing Attribution Software in the US - Procurement Research Report

  • ID: 4578945
  • Report
  • February 2020
  • Region: United States
  • 27 pages
  • IBISWorld
1 of 3

FEATURED COMPANIES

  • Adobe Inc.
  • Alphabet Inc.
  • Facebook Inc.
  • MORE

Marketing Attribution Software Procurement in the US

This report is intended to assist buyers of marketing attribution software. Marketing attribution software helps companies track the effectiveness of advertising campaigns to acquire leads and make sales. The software tracks the events that lead to a sale (e.g. video advertisement, online banner or e-mail promotion) and determines the value of each component that contributed to the purchase. The software helps businesses make informed decisions about their advertising spending. Common buyers include advertising agencies, public relations firms and retailers. Suppliers are software publishers. This report does not include services that conduct marketing attribution analysis, tag management systems, advertising media or other types of business analytics software.

Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

  • Adobe Inc.
  • Alphabet Inc.
  • Facebook Inc.
  • MORE
ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations
COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization
MAJOR COMPANIES

OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance
KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios
JARGON & GLOSSARY
Note: Product cover images may vary from those shown
3 of 3

Loading
LOADING...

4 of 3
  • Alphabet Inc.
  • Facebook Inc.
  • Adobe Inc.
  • Verizon Communications Inc.
  • International Business Machines Corporation
Note: Product cover images may vary from those shown
Adroll
adroll