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Marketing Attribution Software in the US - Procurement Research Report

  • ID: 4578945
  • Report
  • Region: United States
  • 27 pages
  • IBISWorld
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FEATURED COMPANIES

  • Alphabet Inc.
  • Facebook
  • Marin Software
  • MORE

Marketing Attribution Software Procurement in the US

This report is intended to assist buyers of marketing attribution software. Marketing attribution software helps companies track the effectiveness of advertising campaigns to acquire leads and make sales. The software tracks the events that lead to a sale (e.g. video advertisement, online banner or e-mail promotion) and determines the value of each component that contributed to the purchase. The software helps businesses make informed decisions about their advertising spending. This report does not include services that conduct marketing attribution analysis, tag management systems, advertising media or other types of business analytics software.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Alphabet Inc.
  • Facebook
  • Marin Software
  • MORE
ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY
Note: Product cover images may vary from those shown
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  • Alphabet Inc.
  • Facebook
  • Verizon Communications Inc.
  • Marin Software
  • International Business Machines Corporation
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
Order Online - visit: https://www.researchandmarkets.com/reports/4578945
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