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Online Advertising in the US - Procurement Research Report

  • ID: 4578947
  • Report
  • October 2019
  • Region: United States
  • 29 pages
  • IBISWorld
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FEATURED COMPANIES

  • Alphabet Inc.
  • Amazon.com Inc.
  • Facebook Inc.
  • Microsoft Corporation
  • MORE

Online Advertising Procurement in the US

This report is intended to assist buyers of online advertising. Online advertising includes mobile, digital video, e-mail and display advertising, such as web banners and text ads. Online advertising spaces can be purchased from individual websites, media conglomerates or ad networks. Key buyers of online advertising include retailers and financial service providers. This report does not cover digital advertising agency services, search engine marketing services or social media management services.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Alphabet Inc.
  • Amazon.com Inc.
  • Facebook Inc.
  • Microsoft Corporation
  • MORE
ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations
COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization
MAJOR COMPANIES

OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance
KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios
JARGON & GLOSSARY
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  • Alphabet Inc.
  • Facebook Inc.
  • Amazon.com Inc.
  • Verizon Communications Inc.
  • Microsoft Corporation
Note: Product cover images may vary from those shown
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