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Brand Management Services in the US - Procurement Research Report

  • ID: 4579018
  • Report
  • October 2019
  • Region: United States
  • 26 pages
  • IBISWorld
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FEATURED COMPANIES

  • Iconix Brand Group Inc.
  • Omnicom Group Inc.
  • Publicis Groupe SA
  • WPP PLC
  • MORE

Brand Management Services Procurement in the US

This report is intended to assist buyers of brand management services. Service providers monitor the perception of their clients' brands in the marketplace and help their clients develop strategies to create strong brand associations and awareness. Brand management services therefore rely heavily on market research, marketing and advertising, but they ultimately focus directly on cultivating a brand image that customers view favorably. Freelancers, specialized agencies and full-service agencies primarily provide these services. Common buyers include government agencies, nonprofit organizations and consumer product manufacturers. This report does not cover other management consulting services or marketing services.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Iconix Brand Group Inc.
  • Omnicom Group Inc.
  • Publicis Groupe SA
  • WPP PLC
  • MORE
ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations
COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization
MAJOR COMPANIES

OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance
KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios
JARGON & GLOSSARY
Note: Product cover images may vary from those shown
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  • WPP PLC
  • Omnicom Group Inc.
  • The Interpublic Group of Companies Inc.
  • Publicis Groupe SA
  • Iconix Brand Group Inc.
Note: Product cover images may vary from those shown
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