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Media Placement & Fulfillment Services in the US - Procurement Research Report

  • ID: 4579023
  • Report
  • September 2019
  • Region: United States
  • 25 pages
  • IBISWorld
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FEATURED COMPANIES

  • Dentsu Inc.
  • Omnicom Group Inc.
  • Publicis Groupe SA
  • WPP PLC
  • MORE

Media Placement & Fulfilment Services Procurement in the US

This report is intended to assist buyers of media placement and fulfilment services. Providers in this market research, negotiate and place orders for advertising time and space on behalf of a client. These services are provided primarily by media and advertising agencies, also known as media buying agencies. The types of media purchased include television, radio, print and internet, among others. Common buyers include retailers, automobile manufacturers and beauty and cosmetic manufacturers. This report does not cover other agency services, such as advertising creation and production.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Dentsu Inc.
  • Omnicom Group Inc.
  • Publicis Groupe SA
  • WPP PLC
  • MORE
ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations
COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization
MAJOR COMPANIES

OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance
KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios
JARGON & GLOSSARY
Note: Product cover images may vary from those shown
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  • WPP PLC
  • Omnicom Group Inc.
  • Publicis Groupe SA
  • The Interpublic Group of Companies Inc.
  • Dentsu Inc.
Note: Product cover images may vary from those shown
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