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Search Engine Marketing Services in the US - Procurement Research Report

  • ID: 4579024
  • Report
  • February 2020
  • Region: United States
  • 28 pages
  • IBISWorld
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FEATURED COMPANIES

  • Dentsu Inc.
  • Omnicom Group Inc.
  • Publicis Groupe SA
  • WPP PLC
  • MORE

Search Engine Marketing Services Procurement in the US

This report is intended to assist buyers of search engine marketing (SEM) services. SEM services help buyers increase their visibility in a search engine. A higher rank in a search engine’s results makes it easier for websites to attract visitors, thus positively impacting their business. SEM focuses on search engine optimization (SEO) services and can also include paid search advertising services. Service providers can be categorized as an advertising agency, SEM agency or SEM freelancer. Buyers include retailers, financial services providers and advertising agencies. This report does not cover other digital advertising agency services or web design services.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Dentsu Inc.
  • Omnicom Group Inc.
  • Publicis Groupe SA
  • WPP PLC
  • MORE
ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations
COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization
MAJOR COMPANIES

OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance
KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios
JARGON & GLOSSARY
Note: Product cover images may vary from those shown
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  • Publicis Groupe SA
  • The Interpublic Group of Companies Inc.
  • WPP PLC
  • Omnicom Group Inc.
  • Dentsu Inc.
Note: Product cover images may vary from those shown
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