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Focus Group Research Services in the US - Procurement Research Report

  • ID: 4579026
  • Report
  • Region: United States
  • 27 pages
  • IBISWorld
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FEATURED COMPANIES

  • GfK SE
  • Ipsos SA
  • IQVIA Holdings Inc.
  • Nielsen Holdings plc
  • WPP PLC
  • MORE

Focus Group Research Services Procurement in the US

This report is intended to assist buyers of focus group research services. Focus group research service providers engage in qualitative research and gather information on opinions and attitudes about a product from a diverse set of individuals. This market focuses on face-to-face market research and testing, although market research is also sometimes conducted by phone or mail. Focus groups are often used to determine the viability of bringing a new product to market or to improve current products. Key buyers include consumer product manufacturers, advertising agencies, management consulting agencies and government agencies. This report does not include internet-based market research, or quantitative phone- or mail-based market research (i.e. polls and surveys).

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • GfK SE
  • Ipsos SA
  • IQVIA Holdings Inc.
  • Nielsen Holdings plc
  • WPP PLC
  • MORE
ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations
COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization
MAJOR COMPANIES

OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance
KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios
JARGON & GLOSSARY
Note: Product cover images may vary from those shown
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  • IQVIA Holdings Inc.
  • Nielsen Holdings plc
  • WPP PLC
  • Ipsos SA
  • GfK SE
Note: Product cover images may vary from those shown
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