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Data Management Platforms in the US - Procurement Research Report

  • ID: 4579070
  • Report
  • November 2019
  • Region: United States
  • 24 pages
  • IBISWorld
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FEATURED COMPANIES

  • Adobe Inc.
  • Nielsen Holdings PLC
  • Oracle Corp.
  • Salesforce.com Inc.
  • MORE

Data Management Platforms Procurement in the US

This report is intended to assist buyers of data management platforms (DMPs). DMPs are software programs used to house and manage information, specifically for the management of cookie IDs and the generation of audience segments used to target users with online ads. Sellers in this market are generally software companies and typical buyers in this market are any types of businesses that handle large traffic data. DMPs aggregate user activity into a centralized location and use the data for marketing analysis. This report does not include data management and query software.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adobe Inc.
  • Nielsen Holdings PLC
  • Oracle Corp.
  • Salesforce.com Inc.
  • MORE
ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations
COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization
MAJOR COMPANIES

OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance
KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios
JARGON & GLOSSARY
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  • International Business Machines Corporation
  • Oracle Corp.
  • Salesforce.com Inc.
  • Adobe Inc.
  • Nielsen Holdings PLC
Note: Product cover images may vary from those shown
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