Integrated Advertising Services in the US - Procurement Research Report

  • ID: 4579074
  • Report
  • Region: United States
  • 26 pages
  • IBISWorld
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FEATURED COMPANIES

  • Accenture PLC
  • Dentsu Inc.
  • Omnicom Group Inc.
  • Publicis Groupe SA
  • WPP PLC
  • MORE

Integrated Advertising Services Procurement in the US

This report is intended to assist buyers of integrated advertising services. Advertising agencies included in this report are one-stop shops for companies looking to develop and implement advertising campaigns through a variety of platforms. Services provided by these suppliers range from basic conceptualization and design to media placement. Most suppliers in the market are advertising agencies and typical buyers are any type of business that spends on advertising. This report does not cover advertising services purchased individually.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Accenture PLC
  • Dentsu Inc.
  • Omnicom Group Inc.
  • Publicis Groupe SA
  • WPP PLC
  • MORE
AT A GLANCE

EXECUTIVE SUMMARY

PRICE ENVIRONMENT
Price Fundamentals
Price Drivers
Recent Price Trend
Price Forecast

PRODUCT CHARACTERISTICS
Product Life Cycle
Total Cost of Ownership
Product Specialization
Related Goods
Substitute Goods
Regulation
Quality Control

SUPPLY CHAIN & VENDORS
Supply Chain Dynamics
Competitive Environment
Market Profitability
Switching Cost

PURCHASING PROCESS
Buying Basics
Key RFP Elements

NEGOTIATION STATISTICS

BUYER POWER SCORE COMPONENTS

JARGON & GLOSSARY
Note: Product cover images may vary from those shown
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  • Accenture PLC
  • WPP PLC
  • Omnicom Group Inc.
  • Publicis Groupe SA
  • Dentsu Inc.
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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