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Online Market Research Services in the US - Procurement Research Report

  • ID: 4579084
  • Report
  • Region: United States
  • 28 pages
  • IBISWorld
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FEATURED COMPANIES

  • GfK SE
  • Ipsos SA
  • IQVIA Holdings Inc.
  • Nielsen Holdings PLC
  • WPP PLC
  • MORE

Online Market Research Services Procurement in the US

This report is intended to assist buyers of online market research services. Suppliers of these services record, analyze and present marketing data that is gathered online. Data can be gathered through internet surveys, questionnaires, customer feedback forms and other online tools. Buyers use information from online market research to identify existing and potential markets, target their advertising, understand customer preferences, improve and develop products and optimize pricing. Common buyers include advertising agencies, management consulting firms and television broadcasting agencies.&This report excludes other market research mediums, such as phone and in-person surveys and focus group studies.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • GfK SE
  • Ipsos SA
  • IQVIA Holdings Inc.
  • Nielsen Holdings PLC
  • WPP PLC
  • MORE
ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations
COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization
MAJOR COMPANIES

OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance
KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios
JARGON & GLOSSARY
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  • Nielsen Holdings PLC
  • IQVIA Holdings Inc.
  • WPP PLC
  • Ipsos SA
  • GfK SE
Note: Product cover images may vary from those shown
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