Telephone Market Research Services Procurement in the US
Telephone market research groups engage in quantitative and qualitative research over the phone and gather information on opinions and attitudes about a product, person or service from a diverse set of individuals. Sole practitioners and market research firms and agencies generally provide these services to buyers such as advertising agencies, television broadcasting firms and government agencies.
Table Of Contents:
ABOUT THIS INDUSTRY
- Industry Definition
- Main Activities
- Similar Industries
- Additional Resources
INDUSTRY AT A GLANCE
INDUSTRY PERFORMANCE
- Executive Summary
- Key External Drivers
- Current Performance
- Industry Outlook
- Industry Life Cycle
PRODUCTS & MARKETS
- Supply Chain
- Products & Services
- Demand Determinants
- Major Markets
- International Trade
- Business Locations
COMPETITIVE LANDSCAPE
- Market Share Concentration
- Key Success Factors
- Cost Structure Benchmarks
- Basis of Competition
- Barriers to Entry
- Industry Globalization
MAJOR COMPANIES
OPERATING CONDITIONS
- Capital Intensity
- Technology & Systems
- Revenue Volatility
- Regulation & Policy
- Industry Assistance
KEY STATISTICS
- Industry Data
- Annual Change
- Key Ratios
JARGON & GLOSSARY
Table of Contents
ABOUT THIS INDUSTRY
INDUSTRY PERFORMANCE
PRODUCTS & MARKETS
COMPETITIVE LANDSCAPE
OPERATING CONDITIONS
KEY STATISTICS
Companies Mentioned
A selection of companies mentioned in this report includes:
- Nielsen Holdings PLC
- Ipsos SA
- WPP PLC
- ICF International Inc.
- Maritz Holdings Inc.
Methodology
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