Media Monitoring Services in the US - Procurement Research Report

  • ID: 4579210
  • Report
  • Region: United States
  • 27 pages
  • IBISWorld
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FEATURED COMPANIES

  • BurrellesLuce
  • Business Wire
  • Cision Ltd.
  • Meltwater
  • MORE

Media Monitoring Services Procurement in the US

This report is intended to assist buyers of media monitoring services. Most often used by public relations (PR) agencies, media buying agencies, advertising agencies, retailers and personal care goods companies, media monitoring services monitor and collect news clippings (both virtual and physical) regarding topics, companies, products or otherwise-specified keywords. Often, the keywords include the name of the buyer or the buyer's client. For example, PR professionals use media monitoring services to track the level of exposure they have created for their client and to determine prevailing trends to aid PR agencies in tailoring media content for maximum exposure. This report does not cover the purchase of advertising or media fulfillment services.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • BurrellesLuce
  • Business Wire
  • Cision Ltd.
  • Meltwater
  • MORE
ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY
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  • Cision Ltd.
  • Thomson Reuters Corporation
  • Business Wire
  • Meltwater
  • BurrellesLuce
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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