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Media Monitoring Services in the US - Procurement Research Report

  • ID: 4579210
  • Report
  • February 2020
  • Region: United States
  • 26 pages
  • IBISWorld
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FEATURED COMPANIES

  • BurrellesLuce
  • Business Wire
  • Cision Ltd.
  • Meltwater
  • MORE

Media Monitoring Services Procurement in the US

This report is intended to assist buyers of media monitoring services. Most often used by public relations (PR) agencies, media buying agencies, advertising agencies, retailers and personal care goods companies, media monitoring services monitor and collect news clippings (both virtual and physical) regarding topics, companies, products or keywords. Often, the keywords include the name of the buyer or the buyer's client. For example, PR professionals use media monitoring services to track the level of exposure they have created for their client and to determine prevailing trends to aid PR agencies in tailoring media content for maximum exposure. This report does not cover the purchase of advertising or media fulfillment services.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • BurrellesLuce
  • Business Wire
  • Cision Ltd.
  • Meltwater
  • MORE
ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations
COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization
MAJOR COMPANIES

OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance
KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios
JARGON & GLOSSARY
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  • Cision Ltd.
  • Thomson Reuters Corporation
  • Business Wire
  • Meltwater
  • BurrellesLuce
Note: Product cover images may vary from those shown
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