Optometric Practice Management. Edition No. 2

  • ID: 4580046
  • Book
  • 352 Pages
  • Elsevier Health Science
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Filled with practical strategies for addressing the problems of day-to-day practice, this explains how to promote business and marketing skills without detracting from the professionalism of the optometrist.

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Commercialism and Consumerism; Your Office and What It Portrays; Staff: How to Hire and Train; Staff: A Major Reason for Success ... Or Lack of It; What the Consumer Is Saying; Harnessing Eyewear Materials; Filling Unmet Eyecare Needs; Practice Management of Optometric Specialties; Newsletters: Optimum Weapon for Private Practice; Recalling Patients Successfully; Communications Beyond Newsletters and Recalling; The Management of Third-Party Care; Taking the Pulse of a Practice: Part I: Taking the Pulse of the Practice; Starting a Part-Time Practice; Evaluating the Price of an Optometric Practice; A Partnership Agreement that Works; Exiting a Partnership; Clinical Pearls: Practice Management Ideas.
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Bennett, Irving
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