Fitness Trackers Market by Device Type, Display Type, Sales Channel, and Compatibility - Global Opportunity Analysis and Industry Forecast, 2017-2023

  • ID: 4580549
  • Report
  • Region: Global
  • 207 pages
  • Allied Analytics LLP
1 of 4
The global fitness trackers market size was valued at $17,907 million in 2016, and is expected to reach $62,128 million by 2023, registering a CAGR of 19.6% during the forecast period.

Fitness trackers are devices used to track and monitor fitness-related data such as calorie consumption, distance covered, heartbeat rate, sleep duration, sweat rate, and body temperature. These devices are wirelessly synced with a smartphone or a computer. They are incorporated with software and sensors to enhance the connectivity to share and exchange data. They are widely used in sports and fitness centers to monitor fitness and health-related parameters.

The global fitness trackers market is currently growing at a significant rate, owing to increase in use of fitness trackers among the young population. In addition, upsurge in disposable income and increase in expenditure on wearable technology propel the growth of the fitness trackers market. Moreover, advancements in technology, increase in health consciousness among consumers, and rise in demand for fitness trackers from fitness centers are some key factors driving the overall market growth. However, high costs of these devices, data theft risk, and rise in competition from local players hamper the fitness trackers market growth.

The report segments the global fitness trackers industry on the basis of device type, display type, sales channel, compatibility, and geography. Based on device type, the market is categorized into fitness bands, smartwatches, and others. By display type, it is classified into monochrome display and colored display. In terms of sales channel, it is divided into online and offline. Depending on compatibility, it is classified into iOS, android, windows, tizen, and others. Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Major players of the fitness trackers industry have adopted product development as their key developmental strategy to strengthen their foothold in the fitness trackers market. The key players profiled in the report include Fitbit Inc., Samsung, Xiaomi Inc., Jawbone, Nike, Adidas, Misfit Wearables Inc., Shenzhen Motto Electronics Co. Ltd., Google LLP, and Apple. Inc.

KEY BENEFITS FOR STAKEHOLDERS
  • The report provides an extensive analysis of the current and emerging market trends and opportunities in the global fitness trackers market.
  • The report provides detailed qualitative and quantitative analysis of current trends and future estimations that assists in evaluating the prevailing market opportunities.
  • Comprehensive analysis of factors that drive and restrict the growth of the market is provided.
  • Extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
  • The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.
FITNESS TRACKERS MARKET SEGMENTS

By Device Type
  • Wrist Bands
  • Smart Watch
  • Others
By Display Type
  • Monochrome Display
  • Colored Display
By Sales Channel
  • Online Sales
  • Retail Sales
By Compatibility
  • iOS
  • Android
  • Windows
  • Tizen
  • Others
By Geography
  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • Germany
  • France
  • UK
  • Rest of Europe
  • Asia-Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
  • LAMEA
  • Brazil
  • UAE
  • Turkey
  • South Africa
  • Rest of LAMEA
READ MORE
Note: Product cover images may vary from those shown
2 of 4
CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY
2.1.1.1. CXO perspective

CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.2.2. Top winning strategies
3.3. Porter's five forces analysis
3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyers
3.3.3. Thereat of new entrants
3.3.4. Threat of substitutes
3.3.5. Intensity of competitive rivalry
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Advancements in technology
3.4.1.2. Entry of large players
3.4.1.3. Increase in adoption of utility fitness trackers
3.4.1.4. Surge in demand for flagship devices
3.4.1.5. Rapid increase in disposable income
3.4.2. Restraints
3.4.2.1. Risk of data theft
3.4.2.2. High cost of the device
3.4.3. Opportunity
3.4.3.1. Increase in fitness enthusiasts
3.4.3.2. Internet of Things
3.5. Top player positioning

CHAPTER 4: FITNESS TRACKER MARKET, BY DEVICE TYPE
4.1. Market size and forecast
4.2. Fitness band
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast by region
4.2.3. Market analysis, by country
4.3. Smartwatches
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast by region
4.3.3. Market analysis, by country
4.4. Others
4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast by region
4.4.3. Market analysis, by country

CHAPTER 5: FITNESS TRACKER MARKET, BY DISPLAY TYPE
5.1. Market size and forecast
5.2. Monochrome display
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast by region
5.2.3. Market analysis, by country
5.3. Colored display
5.3.1. Market size and forecast by region
5.3.2. Market analysis, by country

CHAPTER 6: FITNESS TRACKER MARKET, BY SALES CHANNEL
6.1. Market size and forecast
6.2. Online
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast by region
6.2.3. Market analysis, by country
6.3. Offline
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast by region
6.3.3. Market analysis, by country

CHAPTER 7: FITNESS TRACKER MARKET, BY COMPATIBILITY
7.1. Overview
7.1.1. Market size and forecast
7.2. iOS
7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast by region
7.2.3. Market analysis, by country
7.3. Android
7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast by region
7.3.3. Market analysis, by country
7.4. Windows
7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast by region
7.4.3. Market analysis, by country
7.5. Tizen
7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast by region
7.5.3. Market analysis, by country
7.6. Others
7.6.1. Key market trends, growth factors, and opportunities
7.6.2. Market size and forecast by region
7.6.3. Market analysis, by country

CHAPTER 8: FITNESS TRACKER MARKET, BY REGION
8.1. Overview
8.1.1. Market size and forecast
8.2. North America
8.2.1. Key market trends, growth factors, and opportunities
8.2.2. Market size and forecast, by device type
8.2.3. Market size and forecast, by display type
8.2.4. Market size and forecast, by sales channel
8.2.5. Market size and forecast, by compatibility
8.2.6. Market size and forecast, by country
8.2.7. U.S.
8.2.7.1. Market size and forecast, by device type
8.2.7.2. Market size and forecast, by display type
8.2.7.3. Market size and forecast, by sales channel
8.2.7.4. Market size and forecast, by compatibility
8.2.8. Canada
8.2.8.1. Market size and forecast, by device type
8.2.8.2. Market size and forecast, by display type
8.2.8.3. Market size and forecast, by sales channel
8.2.8.4. Market size and forecast, by compatibility
8.2.9. Mexico
8.2.9.1. Market size and forecast, by device type
8.2.9.2. Market size and forecast, by display type
8.2.9.3. Market size and forecast, by sales channel
8.2.9.4. Market size and forecast, by compatibility
8.3. Europe
8.3.1. Key market trends, growth factors, and opportunities
8.3.2. Market size and forecast, by device type
8.3.3. Market size and forecast, by display type
8.3.4. Market size and forecast, by sales channel
8.3.5. Market size and forecast, by compatibility
8.3.6. Market size and forecast, by country
8.3.7. Germany
8.3.7.1. Market size and forecast, by device type
8.3.7.2. Market size and forecast, by display type
8.3.7.3. Market size and forecast, by sales channel
8.3.7.4. Market size and forecast, by compatibility
8.3.8. France
8.3.8.1. Market size and forecast, by device type
8.3.8.2. Market size and forecast, by display type
8.3.8.3. Market size and forecast, by sales channel
8.3.8.4. Market size and forecast, by compatibility
8.3.9. UK
8.3.9.1. Market size and forecast, by device type
8.3.9.2. Market size and forecast, by display type
8.3.9.3. Market size and forecast, by sales channel
8.3.9.4. Market size and forecast, by compatibility
8.3.10. Rest of Europe
8.3.10.1. Market size and forecast, by device type
8.3.10.2. Market size and forecast, by display type
8.3.10.3. Market size and forecast, by sales channel
8.3.10.4. Market size and forecast, by compatibility
8.4. Asia-Pacific
8.4.1. Key market trends, growth factors, and opportunities
8.4.2. Market size and forecast, by device type
8.4.3. Market size and forecast, by display type
8.4.4. Market size and forecast, by sales channel
8.4.5. Market size and forecast, by compatibility
8.4.6. Market size and forecast, by country
8.4.7. China
8.4.7.1. Market size and forecast, by device type
8.4.7.2. Market size and forecast, by display type
8.4.7.3. Market size and forecast, by sales channel
8.4.7.4. Market size and forecast, by compatibility
8.4.8. India
8.4.8.1. Market size and forecast, by device type
8.4.8.2. Market size and forecast, by display type
8.4.8.3. Market size and forecast, by sales channel
8.4.8.4. Market size and forecast, by compatibility
8.4.9. Japan
8.4.9.1. Market size and forecast, by device type
8.4.9.2. Market size and forecast, by display type
8.4.9.3. Market size and forecast, by sales channel
8.4.9.4. Market size and forecast, by compatibility
8.4.10. South Korea
8.4.10.1. Market size and forecast, by device type
8.4.10.2. Market size and forecast, by display type
8.4.10.3. Market size and forecast, by sales channel
8.4.10.4. Market size and forecast, by compatibility
8.4.11. Rest of Asia-Pacific
8.4.11.1. Market size and forecast, by device type
8.4.11.2. Market size and forecast, by display type
8.4.11.3. Market size and forecast, by sales channel
8.4.11.4. Market size and forecast, by compatibility
8.5. LAMEA
8.5.1. Key market trends, growth factors, and opportunities
8.5.2. Market size and forecast, by device type
8.5.3. Market size and forecast, by display type
8.5.4. Market size and forecast, by sales channel
8.5.5. Market size and forecast, by compatibility
8.5.6. Market size and forecast, by region
8.5.7. Brazil
8.5.7.1. Market size and forecast, by device type
8.5.7.2. Market size and forecast, by display type
8.5.7.3. Market size and forecast, by sales channel
8.5.7.4. Market size and forecast, by compatibility
8.5.8. UAE
8.5.8.1. Market size and forecast, by device type
8.5.8.2. Market size and forecast, by display type
8.5.8.3. Market size and forecast, by sales channel
8.5.8.4. Market size and forecast, by compatibility
8.5.9. Saudi Arabia
8.5.9.1. Market size and forecast, by device type
8.5.9.2. Market size and forecast, by display type
8.5.9.3. Market size and forecast, by sales channel
8.5.9.4. Market size and forecast, by compatibility
8.5.10. Turkey
8.5.10.1. Market size and forecast, by device type
8.5.10.2. Market size and forecast, by display type
8.5.10.3. Market size and forecast, by sales channel
8.5.10.4. Market size and forecast, by compatibility
8.5.11. South Africa
8.5.11.1. Market size and forecast, by device type
8.5.11.2. Market size and forecast, by display type
8.5.11.3. Market size and forecast, by sales channel
8.5.11.4. Market size and forecast, by compatibility
8.5.12. Rest of LAMEA
8.5.12.1. Market size and forecast, by device type
8.5.12.2. Market size and forecast, by display type
8.5.12.3. Market size and forecast, by sales channel
8.5.12.4. Market size and forecast, by compatibility

CHAPTER 9: COMPANY PROFILES
9.1. Adidas AG
9.1.1. Company overview
9.1.2. Company snapshot
9.1.3. Operating business segments
9.1.4. Product portfolio
9.1.5. Business performance
9.1.6. Key strategic moves and developments
9.2. Apple Inc.
9.2.1. Company overview
9.2.2. Company snapshot
9.2.3. Operating business segments
9.2.4. Product portfolio
9.2.5. Business performance
9.2.6. Key strategic moves and developments
9.3. Fitbit, Inc.
9.3.1. Company overview
9.3.2. Company snapshot
9.3.3. Operating business segments
9.3.4. Product portfolio
9.3.5. Business performance
9.3.6. Key strategic moves and developments
9.4. Garmin Ltd.
9.4.1. Company overview
9.4.2. Company snapshot
9.4.3. Operating business segments
9.4.4. Product portfolio
9.4.5. Business performance
9.4.6. Key strategic moves and developments
9.5. Jawbone
9.5.1. Company overview
9.5.2. Company snapshot
9.5.3. Operating business segments
9.5.4. Product portfolio
9.5.5. Key strategic moves and developments
9.6. Abc
9.6.1. Company overview
9.6.2. Company snapshot
9.6.3. Operating business segments
9.6.4. Product portfolio
9.6.5. Business performance
9.6.6. Key strategic moves and developments
9.7. Lumo Bodytech Inc.
9.7.1. Company overview
9.7.2. Company snapshot
9.7.3. Product portfolio
9.7.4. Key strategic moves and developments
9.8. Moov Inc.
9.8.1. Company overview
9.8.2. Company snapshot
9.8.3. Operating business segments
9.8.4. Product portfolio
9.9. Nike, Inc.
9.9.1. Company overview
9.9.2. Company snapshot
9.9.3. Operating business segments
9.9.4. Product portfolio
9.9.5. Business performance
9.9.6. Key strategic moves and developments
9.10. Samsung Electronics Co. Ltd.
9.10.1. Company overview
9.10.2. Company snapshot
9.10.3. Operating business segments
9.10.4. Product portfolio
9.10.5. Business performance
9.10.6. Key strategic moves and developments
9.11. Xiaomi Inc.
9.11.1. Company overview
9.11.2. Company snapshot
9.11.3. Operating business segments
9.11.4. Product portfolio
9.11.5. Key strategic moves and developments
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
According to A new report titled,titled, Fitness Trackers Market by Device Type, Display Type, Sales Channel, and Compatibilitylobal Opportunity Analysis and Industry Forecast, 2017-2023," the global fitness trackers market size was valued at $17,907 million in 2016, and is expected to reach $62,128 million by 2023, registering a CAGR of 19.6% from 2017 to 2023. North America dominated the global fitness trackers market in 2016, accounting for one-third share of the total revenue.

Fitness trackers are utility devices, which record and measure data related to fitness activities such as distance covered walking & running, heart beat monitoring, sleep pattern tracking, and others. Increase in fitness consciousness among consumers and rapid rise in per capita disposable income are expected to boost demand for fitness trackers.

Furthermore, increase in trend of wearable technology among youth and technological advancements fuel the fitness trackers market growth. However, risk of data theft is expected to decline the sales of existing fitness trackers; thus, the manufacturers are focusing on secure mediums of wireless connection for these devices to increase data security, thereby impeding the fitness trackers market growth. Increase in trend of wearable technology and advancements in data security technology are expected to drive the fitness trackers market growth in the near future.

The smartwatch segment is expected to dominate the fitness trackers industry during the forecast period. However, fitness bands segment is expected to gain traction, owing to increase in fitness concerned consumers.

Surge in adoption of fitness trackers in fitness centers is anticipated to drive the growth of fitness trackers market during the forecast period. Rise in online sales of fitness trackers is one of the major factors that propels the growth of the market, owing to the fact that this channel makes products easily available for consumers across various regions. Correspondingly, offline sales platform provides tangible demonstration of the product, which leads to augmenting promotion and product awareness.

Smartwatch segment is dominating the fitness trackers market, in terms of value, owing to rise in consumer preference for smartwatches, owing to its advantages such as smartphone notifications monitoring, customizable user interface, and activity tracking features.

Consumer propensity towards purchasing fitness trackers with colored display is growing due to the features of colored displays such as interactive display, vivid colors, and enriched user experience.

Online sales segment is dominating the fitness trackers market, in terms of value, owing to increase in number of online shoppers, rise in benefits of shopping online, and attractive offers on online sites.

iOS segment in the global fitness trackers market is witnessing exponential growth, as fitness trackers with iOS have unique apps and user interference, which have increased the sales of iOS powered devices. Correspondingly, the android wear segment is anticipated to show significant growth during the forecast period, owing to the dominant presence of android phones.

Key Findings of the Fitness Trackers Market

In terms of value, the smartwatch segment is expected to grow at a CAGR of 20.3% during the forecast period.
North America is expected to dominate, registering highest CAGR of 18.9% in terms of value.
Asia-Pacific is projected to show exponential growth in demand throughout 2023, growing at a CAGR 21.2% of in terms of value.
Colored display segment is anticipated to dominate global fitness tracker market registering CAGR of 19.9%.
The online platforms segment is estimated to account for more than half of the share of the total market in 2016.
China and Japan collectively accounted for more than half of the total Asia-Pacific fitness trackers market in 2016.
In the global fitness trackers market, India is expected to grow at a CAGR of 15.5%, in terms of value.

North America and Europe collectively accounted for about more than half of the share of the global fitness tracker market in 2016. Change in lifestyle and rise in disposable income of consumers are expected to drive the growth of the Asia-Pacific market.

Major players in the fitness tracker market are focusing on new product development to gain a strong foothold in the market. Key players profiled in the report include Fitbit Inc., Google LLP., Apple Inc., Samsung, Xiaomi Inc., Jawbone, Nike, Adidas, Misfit Wearables, Inc., Shenzhen Motto Electronics Co. Ltd., Google LLP, and Apple Inc.

Other fitness tracker manufacturers include Huawei Technologies Co., Ltd., Huawei Technologies Co., Ltd., Desay Infor Technology Co., Ltd, Shenzhen DO Intelligent Technology Co., Ltd., NJY Science and Technology CO., LTD, Shenzhen Beienda Technology Co., Limited.
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
Adroll
adroll