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Marketing and Social Media Writing Tips - Webinar

  • ID: 4582129
  • Webinar
  • August 2018
  • Region: Global
  • 90 Minutes
  • Lorman Business Center, Inc.
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Gain a better understanding of the benefits and importance of writing well for social media and marketing content.

Even within the everchanging world of social media, there are several marketing techniques that still hold true. This topic will walk you through the process of focusing on your specific audience, writing dynamic copy, plugging into current trends, engaging with your customers, and how to express your unique brand across platforms.
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Marketing Basics
  • Learning About Your Audience
  • Learning About Your Competition
  • Utilizing Old - World Reporting/Advertising Truths
How to Ensure Brand Continuity
  • How to Choose Where to Be
  • How to Set up Your Accounts
The Quirks of Social Media vs. Traditional Advertising
  • Understanding Two - Way Communication
  • Jumping on Trends
  • Engaging With Real Customers and Trolls
How to Plan for Success
  • Setting Goals
  • Creating Posting Schedules
  • Synergizing Your Team
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Melanie Hope - Hope Speaking LLC
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This webinar is designed for administrative assistants, executive assistants, legal assistants, office administrators, secretaries, office managers and other administrative professionals.
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