Mobile payment adoption in Asia has very little in common with the U.S. experience. Consumers in China and India use their mobile payment apps to manage many aspects of their lives, not just money movement, and they are fiercely loyal to their chosen apps. The providers of the apps didn’t start off as financial solutions providers but built a following in other businesses such as e-commerce and social networks. In China alone, this approach has created a mobile payments market of more than $5.5 trillion, 50 times greater than U.S. volumes. Payment apps Alipay, Paytm, and WeChat Pay achieved their extraordinary growth by becoming entirely central to their customers’ lives. The research report, Asian Mobile Payment Apps as a Way of Life: A Look at Alipay, Paytm, and WeChat Pay, describes how these dominant mobile app systems developed and grew to their current size, and the examples they represent for Western mobile payment apps.
"The mobile payment app environment in Asia is a completely different ecosystem from Western countries, where mobile payments industry is more fragmented, has greater competition, and contains many long-standing legacy players. Surely, Asian mobile network providers are a force to be reckoned with around the globe and can provide some lessons for U.S. and European mobile payment app providers," commented Sarah Grotta, Director, Debit and Alternative Products Advisory Service and co-author of this report.
"Alipay and WeChat Pay have built all-encompassing mobile commerce platforms that do just about anything related to commerce and social interaction in China. There is nothing like either of them in the West, which has a multiplicity of overlapping mobile payment providers and financial institutions. However, Western mobile platforms can certainly emulate some of the Asian mobile integrated features and solutions that have created a user base of over 1 billion people," said Raymond Pucci, Associate Director and co-author of this report.
Highlights of this research report include:
- Evolution of payments in China and India
- A look at Alipay, Paytm, and WeChat Pay
- How integrated app solutions build user adoption
- Global partnerships that strengthen mobile apps
- What this means for the U.S. payment providers.
- Executive Summary
- Mobile Pay Adoption in the United States
- The Recent Evolution of Payments in China
- WeChat Pay
- Traditional Players
- Evolution of Payments in India
- What the Asian Mobile Model Means for U.S. Payment Providers
List of Figures
Figure 1: Usage of mobile apps in the U.S. decreased from 2016 to 2017
Figure 2: Mobile commerce in the U.S. has grown
Figure 3: Alipay customer scans a merchant’s QR Code
Figure 4: Alipay: Key facts
Figure 5: WeChat Pay: Key facts
Figure 6: Paytm: Key facts