The Baby Food Sector in Portugal, 2018

  • ID: 4584217
  • Report
  • Region: Portugal
  • 109 pages
  • GlobalData
1 of 4

FEATURED COMPANIES

  • Alter SA
  • Danone Portugal
  • Nestlé Portugal
  • MORE
The Baby Food Sector in Portugal, 2018

Summary

"The Baby Food Sector in Portugal, 2018", is an analytical report which provides extensive and highly detailed current and future market trends in the Portuguese market.

The baby food sector declined sharply up to 2014, but seemed to turn a corner in 2015 and 2016 thanks to increased birth numbers, an improved economy, and higher disposable incomes. A drop in the number of births in 2017, however, saw the sector dip again. Price sensitivity has held down prices, encouraged by the introduction and popularity of lower priced products. In 2017, the largest category in volume terms was baby meals, with 35.1%. Baby cereals have marginally moved ahead of baby milks, with volume shares of 32.3% and 32.2% respectively. Baby drinks and finger foods remain tiny. The supply of baby food is now in the hands of two major manufacturers - Nestlé and Danone - which hold a combined 80% of value. Both are active in all the major categories, and have local production facilities. Alter (with its Nutribén brand) is the only other significant player. Following the liberalization of the distribution of baby food in the early 1990s, pharmacies accounted for less than 10% of baby food sales in 2017, with food retailers now representing the bulk of sales. The market is expected to struggle over the next few years, as the number of births continues to decline. In total, the sector is forecast to grow by only 1.5% in volume terms, and by 16.2% in value terms.

What else does this report offer?
  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • First-stage milks continue to account for the largest share in volume terms, despite the overall decline in the number of births. Overall, their importance has declined over the last six years, partly as a result of higher rates of breastfeeding, as well as lower birth numbers.
  • Second-stage milks decreased marginally, due to the declining number of births, although it remains the second largest segment. With the advent of third-stage milks, second-stage milks have faced more competition.
  • Special dietary formulae is the smallest segment, accounting for 9.4% of sales in 2017. Despite the high cost of these milks, their share has increased slightly in volume, and more clearly in value, as those mothers who can afford them have been persuaded of their benefits
  • Plastic pots are offered by Nestlé and Danone, and pouches by Humana, Vitagermine, Hero, Nestlé , Danone, Nutribén, and a number of own labels including Continente. Danone, Nestlé, and Nutribén supply products in jars.
  • Demand for cereals is expected to show no overall growth over the forecast period, although per capita intake levels will rise marginally, sustained by the growing popularity of new flavors and ready-to-eat variants.
Reasons to buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.
READ MORE
Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Alter SA
  • Danone Portugal
  • Nestlé Portugal
  • MORE
  • Introduction
  • Executive Summary
  • Definitions
  • Background
  • Birth: Live Birth Rates
  • The Consumer
  • Socio-demographic Trends
  • Working Women
  • Regulations
  • Breastfeeding Trends
  • Overview
  • Sector Overview
  • Manufacturer Shares
  • Category Analysis
  • Baby Milks
  • Baby Cereals
  • Wet Baby Meals
  • Baby Drinks
  • Baby Finger Foods
  • Production and Trade
  • Imports
  • Exports
  • Company Profiles
  • Nestlé Portugal
  • Danone Portugal
  • Alter SA
  • Other Manufactures
  • Distribution
  • Baby Food Retailing
  • Economic Background
  • Economic Background
  • Key Macroeconomic Forecasts
  • Prospects and Forecasts
  • Birth & Population Projections
  • Forecast Overview
  • Future Trends
  • Appendix
List of Tables
Table 1: Birth & Population Trends, 2007-2017
Table 2: Live Birth Trends by Age of Mother, 2011-2016
Table 3: Trends in Working Women, 2011-2017
Table 4: Breakdown of the Female Workforce by Age, 2011-2016
Table 5: Breastfeeding Patterns from 5 Weeks to 7 Months, 2013
Table 6: Proportion of Babies being Breastfed by Age Group, 1995/96 & 1998/99 & 2005/06
Table 7: Proportion of Babies being Breastfed by Age Group & Region, 2005-2006
Table 8: Category Size, 2017, & Growth Rates, 2011-2017
Table 9: Baby Food: Manufacturer Share Trends, Value %, 2010-2017
Table 10: Baby Food: Manufacturer Shares by Category, %, 2017
Table 11: Baby Milks: Category Size, 2017
Table 12: Baby Milks: Category Growth, % 2011-2017
Table 13: Baby Milks: Market Breakdown, Powdered and Liquid, 2010-2017
Table 14: Powdered Baby Milks: Brand Price Positioning Analysis, 2017
Table 15: Powdered Baby Milks: Brand Price Positioning Analysis, 2017
Table 16: Liquid Baby Milks: Brand Price Positioning Analysis, 2017
Table 17: Baby Milks: Manufacturer Shares, Value & Volume, %, 2011-2017
Table 18: Baby Milks: Brand Ranking, 2017
Table 19: Baby Cereals: Category Size, 2017
Table 20: Baby Cereals: Category Growth, % 2011-2017
Table 21: Baby Cereals Segmentation, 2006, 2012 and 2017
Table 22: Baby Cereals : Price Segmentation, 2017
Table 23: Baby Cereals: Manufacturer Shares, Value & Volume, %, 2011-2017
Table 24: Baby Meals: Category Size, 2017
Table 25: Baby Meals: Category Growth, % 2011-2017
Table 26: Wet Baby Meals: Sector Segmentation, 2010-2017
Table 27: Wet Baby Meals : Price Positioning, 2017
Table 28: Wet Baby Meals: Manufacturer Market Shares, Value, 2011-2017
Table 29: Baby Drinks: Category Size, 2017
Table 30: Baby Drinks: Category Growth, % 2011-2017
Table 31: Baby Drinks: Manufacturer Market Shares, Value and Volume %, 2010-2017
Table 32: Baby Meals: Category Size, 2017
Table 33: Baby Meals: Category Growth, % 2011-2017
Table 34: Baby Finger Foods: Manufacturer Market Shares, Value and Volume %, 2010-2017
Table 35: Baby Food: Sales by Outlet Type, % Value, 2010-2017
Table 36: Economic Indicators, 2011-2018
Table 37: Real GDP and Consumer Price Trends, 2017-2023
Table 38: Birth & Population Projections, 2011-2023
Table 39: Baby Food: Category Growth, 2017-2023
Table 40: Baby Population, Number of Babies, ‘000, 2007-2023
Table 41: Baby Food: Market Value, Current Prices, 2011-2017
Table 42: Baby Food: Market Value, Constant Prices, 2011-2017
Table 43: Baby Food: Market Value, US$ Million, 2011-2017
Table 44: Baby Food: Market Volume, Tons, 2011-2017
Table 45: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
Table 46: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
Table 47: Baby Food: Per Capita Expenditure, US Dollar Prices, 2011-2017
Table 48: Baby Food: Per Capita Consumption, Grams, 2011-2017
Table 49: Baby Milks: Market Segmentation, Value and Volume, 2011-2017
Table 50: Baby Milks - Powder: Brand Price Analysis, 2017
Table 51: Imports of Baby Food by Type, Volume, Tons, 2010-2016
Table 52: Imports of Baby Food by Type, Value, € ’000s, 2010-2016
Table 53: Imports of Milks & Cereals by Country of Origin, Volume & Value, 2014-2016
Table 55: Imports of Other Baby Food by Country of Origin, Volume & Value, 2014-2016
Table 56: Exports of Baby Food by Type, Volume, Tons, 2010-2016
Table 57: Exports of Baby Food by Type, Value, € ’000s, 2010-2016
Table 58: Exports of Milks & Cereals by Country of Destination, Volume & Value, 2014-2016
Table 59: Exports of Other Baby Food by Country of Destination, Volume & Value, 2014-2016
Table 60: Baby Food: Market Value Forecasts, Current Prices, 2017-2023
Table 61: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023
Table 62: Baby Food: Market Value Forecasts, US$ Million, 2017-2023
Table 63: Baby Food: Market Volume Forecasts, Tons, 2017-2023
Table 64: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023
Table 65: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023
Table 66: Baby Food: Per Capita Expenditure, US Dollars, 2017-2023
Table 67: Baby Food: Per Capita Consumption, Grams, 2017-2023

List of Figures
Figure 1: Baby Food: Sector Size, 2011-2017
Figure 2: Baby Food: Per Capita, 2011-2017
Figure 3: Baby Food: Sector Segmentation, 2017
Figure 4: Baby Food: Manufacturer Shares, Value, 2017
Figure 5: Baby Food: Manufacturer Shares, Value %, 2017
Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2016
Figure 7: Baby Food: Manufacturer Shares, Volume %, 2017
Figure 8: Baby Food: Manufacturer Shares by Category, % Value, 2017
Figure 9: Baby Milks: Category Trends, 2011-2017
Figure 10: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017
Figure 11: Baby Milks: Segmentation, Value and Volume, 2011-2017
Figure 12: Baby Cereals : Category Trends, 2011-2017
Figure 13: Baby Cereals : Per Capita Expenditure & Consumption, 2011-2017
Figure 14: Wet Baby Meals: Category Trends, 2011-2017
Figure 15: Wet Baby Meals : Per Capita Expenditure & Consumption, 2011-2017
Figure 16: Baby Drinks: Category Trends, 2011-2017
Figure 17: Baby Drinks : Per Capita Expenditure & Consumption, 2011-2017
Figure 18: Baby Finger Foods: Category Trends, 2011-2017
Figure 19: Baby Finger Foods: Per Capita Expenditure & Consumption, 2011-2017
Figure 20: Baby Food: Sector Size, 2017-2023
Figure 21: Baby Food: Per Capita, 2017-2023
Figure 22: Baby Food: Sector Segmentation, 2023
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
  • Nestlé Portugal
  • Danone Portugal
  • Alter SA
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
Adroll
adroll