The report forecasts 9.99 million SVOD subscribers across 35 Sub-Saharan Africa countries by 2023, up from 1.56 million at end-2017. Although massive growth will take place, the Sub-Saharan Africa OTT TV & Video Forecasts report estimates that SVOD revenues will only be $775 million by 2023 as some platforms are very cheap.
South Africa (3.37 million by 2023) will remain the leader, with Nigeria (2.61 million) in second place. South Africa and Nigeria will account for 60% of the region’s SVOD subscribers by 2023 - down from 74% in 2017. So, the rest of the region is growing faster than the two main countries.
The top six platforms accounted for 90% of the region’s SVOD subscribers by end-2017, with this proportion to be retained throughout the forecast period. Despite being relatively expensive, Netflix will account for 40% of the 2023 total (4.03 million subscribers).
Published in June 2018, this 162-page PDF and excel report covers movie and TV episode developments. It comes in seven parts:
- Executive summary and regional forecasts, with handy comparison tables to reveal the best growth prospects;
- Major SVOD platforms, including market share for each;
- Regional forecasts summary from 2010 to 2023 by platform, by household penetration, by SVOD subscribers, by platform and by OTT revenues;
- Top-line forecasts (population, population per household, households, TV households, fixed broadband homes, smartphone users, tablet users) for 35 countries;
- Country profiles for 35 territories;
- Detailed country forecasts for 35 nations
- NEW FOR 2018: Prospects. Subscriber forecasts for 35 countries in a visually-appealing 73-page document.