Country Profile: Confectionery in Turkey

  • ID: 4586813
  • Report
  • Region: Turkey
  • 105 pages
  • GlobalData
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FEATURED COMPANIES

  • Ferrero
  • Haribo GmbH & Co. KG
  • Nestle SA
  • PepsiCo
  • Perfetti Van Melle SpA
  • Sanset.t
  • MORE
Country Profile: Confectionery in Turkey

Summary

The Turkish confectionery sector is led by the chocolate category in both value and volume terms. The category is also expected to register fastest value and volume growth during 2017-2022. Convenience stores is the leading channel for the distribution of confectionery products in the country. Flexible packaging is the most commonly used pack material in the sector, followed by rigid plastics.’ Yildiz Holding AS’, ‘Mondelez International, Inc’ and ‘Perfetti Van Melle SpA’ are the leading companies in the Turkish confectionery sector.

The author’s Country Profile report on the confectionery sector in Turkey provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
  • Sector data: Overall sector value and volume data with growth analysis for 2012-2022
  • Category coverage: Value and growth analysis for chocolate, gum and sugar confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
  • Leading players: Market share of brands and private labels in value terms in 2017
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries and warehouse clubs, hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-retailers, vending machine, department stores, and others
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, paper & board, rigid plastics, rigid metal and others; pack type data for: Film, tray, can, stand up pouch, foil, wrapper, blister pack, carton-folding, tub, and bag/sachet.
Scope
  • The per capita consumption of confectionery was higher in Turkey compared to the global level in 2017.
  • Of the three categories, chocolate is the largest category in the Turkish confectionery sector.
  • Convenience is the leading distribution channel in the Turkish confectionery sector.
  • Ulker is the leading brand in the Turkish confectionery sector
  • Flexible packaging is the most commonly used pack material in the Turkish confectionery sector.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
READ MORE
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Ferrero
  • Haribo GmbH & Co. KG
  • Nestle SA
  • PepsiCo
  • Perfetti Van Melle SpA
  • Sanset.t
  • MORE
  • Report scope
  • Executive summary
  • Turkey in the global and regional context
  • Turkey in the global and Eastern Europe confectionery sector
  • Turkey compared to other leading countries in Eastern Europe
  • Per capita consumption and expenditure - Turkey compared to Eastern Europe and global levels
  • Sector analysis - confectionery
  • Country snapshot - confectionery sector in Turkey
  • Value and volume analysis - confectionery sector in Turkey
  • Cross category comparison - value and growth rate
  • Change in category share by value
  • Cross category comparison - volume and growth rate
  • Change in category share by volume
  • Per capita consumption analysis by category
  • Category analysis: chocolate
  • Segment analysis (in value terms): chocolate
  • Segment analysis (in volume terms): chocolate
  • Category analysis: gum
  • Segment analysis (in value terms): gum
  • Segment analysis (in volume terms): gum
  • Category analysis: sugar confectionery
  • Segment analysis (in value terms): sugar confectionery
  • Segment analysis (in volume terms): sugar confectionery
  • Distribution analysis
  • Distribution channel share analysis: confectionery
  • Distribution channel share analysis by category
  • Competitive landscape
  • Brand share analysis by sector
  • Brand share analysis by category
  • Degree of consolidation/fragmentation by category
  • Health & wellness
  • Health & Wellness trend analysis
  • Health & Wellness market analysis by product attribute
  • Health & Wellness market analysis by consumer benefit
  • Category comparison - with health & wellness and without health & wellness claims
  • Packaging analysis
  • Pack material
  • Pack type
  • Closure type
  • Primary outer type
  • Consumergraphics
  • Demographic analysis
  • Macroeconomic analysis
  • Economic summary, labor market trends, and demographic trends
  • Country risk index (GCRI)
  • Methodology
  • Definitions
  • Appendix
List of Tables
  • Country snapshot - leading value categories and fastest-growing segments
  • Cross category comparison - by value (2012-2022)
  • Cross category comparison - by volume (2012-2022)
  • Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (in kg), 2017
  • Chocolate - value analysis by segment, 2012-2022
  • Chocolate - volume analysis by segment, 2012-2022
  • Gum - value analysis by segment, 2012-2022
  • Gum - volume analysis by segment, 2012-2022
  • Sugar confectionery - value analysis by segment, 2012-2022
  • Sugar confectionery - volume analysis by segment, 2012-2022
  • Change in distribution share, 2012-2017
  • Performance overview (score: 1-100)
  • Category data, by segment
  • Per capita consumption (in kg), 2012-2022
  • Per capita expenditure, 2012-2022
  • Confectionery sales distribution in Turkey - by category, 2017
  • Brand share (in value and volume terms) in the confectionery sector, 2017
  • Brand share (in value and volume terms) in the confectionery sector by category, 2017
  • Key health & wellness product attributes driving sales in Turkey, 2012-2022
  • Key health & wellness consumer benefits driving sales in Turkey, 2012-2022
  • Pack material (in million pack units), 2012-2022
  • Pack materials by category (in million pack units), 2017
  • Pack type (in million pack units), 2012-2022
  • Pack types by category (in million pack units), 2017
  • Closure type (in million pack units), 2012-2022
  • Closure types by category (in million pack units), 2017
  • Primary outer type (in million pack units), 2012-2022
  • Primary outer types by category (in million pack units), 2017
  • Economic indicators
List of Figures
  • Value and volume share of Turkey in the global and Eastern Europe confectionery sector, 2017-2022
  • Turkey compared to other top countries in terms of market share, growth, and competitive landscape
  • PCC comparison - Turkey, Eastern Europe, and global, 2012-2022
  • PCE comparison - Turkey, Eastern Europe, and global, 2012-2022
  • Market size and growth analysis by value and volume, confectionery sector, 2012-2022
  • Cross category comparison - by value growth rate (2012-2022)
  • Change in category share (in value terms), 2017-2022
  • Cross category comparison - by volume growth rate (2012-2022)
  • Change in category share (in volume terms), 2017-2022
  • Market size and growth analysis by value and volume, chocolate category, 2012-2022
  • Market size and growth analysis by value and volume, gum category , 2012-2022
  • Market size and growth analysis by value and volume, sugar confectionery category, 2012-2022
  • Share of key distribution channels, 2017 - confectionery
  • Key distribution channel share by category, 2017
  • Leading brands (in value and volume terms) in the confectionery sector, 2017
  • Leading brands (in value and volume terms) by category in the confectionery sector, 2017
  • Category-wise consolidation/fragmentation (in value terms) - confectionery, 2017*
  • Value of health & wellness claims by category, 2017-2022*
  • Contribution of health & wellness by product attributes, 2017-2022
  • Contribution of health & wellness by consumer benefits, 2017-2022
  • Key pack materials in the Turkish confectionery sector, percentage share of pack units, 2017
  • Annual growth rate by key pack material, 2012-2022
  • Use of pack material by category (in pack units), 2017
  • Key pack types in the Turkish confectionery sector, percentage share of pack units, 2017
  • Use of pack type by category (in pack units), 2017
  • Use of pack type by category (in pack units), 2017
  • Key closure types in the Turkish confectionery sector, percentage share of pack units, 2017
  • Annual growth rate by key closure type, 2012-2022
  • Use of closure type by category (in pack units), 2017
  • Key primary outer typed in the Turkish confectionery sector, percentage share of pack units, 2017
  • Annual growth rate by key primary outer type, 2012-2022
  • Use of primary outer type by category (in pack units), 2017
  • Demographic analysis
  • Macroeconomic analysis - real GDP value and annual growth %
  • Macroeconomic analysis - nominal GDP value and annual growth %
  • Macroeconomic analysis - consumer price inflation %
  • Macroeconomic analysis - Household consumption expenditure growth (%)
  • Macroeconomic analysis - Population (millions) and annual growth (%)
  • Macroeconomic analysis - Population by age group (%)
  • Macroeconomic analysis - Population by gender (%)
  • Macroeconomic analysis - Population by rural-urban split (%)
  • Macroeconomic analysis - Employed people (millions) and unemployment rate (%)
  • Five lowest risk nations in GCRI Q3 2017
  • Five highest risk nations in GCRI Q3 2017
  • Country risk analysis - Turkey compared to Eastern Europe and the world
Note: Product cover images may vary from those shown
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  • Yildiz Holding AS
  • Mondelez International Inc
  • Perfetti Van Melle SpA
  • ETI Gida San. ve Tic. A.S.
  • Sanset.t
  • PepsiCo
  • Nestle SA
  • Haribo GmbH & Co. KG
  • Ferrero
  • Alfred Ritter GmbH & Co. KG
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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