Country Profile: Fish & Seafood in Turkey

  • ID: 4586844
  • Report
  • Region: Turkey
  • 107 pages
  • GlobalData
1 of 4
Country Profile: Fish & Seafood in Turkey

Summary

The fish & seafood sector in Turkey is led by the 'chilled raw packaged fish & seafood - processed' category in value terms, while 'fresh fish & seafood (counter)' leads in volume terms. The 'dried fish & seafood' category is expected to register the fastest growth in value terms during 2017-2022. Food & drinks specialists accounted for the leading share in the distribution of fish & seafood products in the country. Rigid plastics is the most commonly used package material, followed by flexible packaging. Yasar Holding AS, Kilic Deniz and Kerevitas Gida Sanayi ve Ticaret A. S. are the leading market players in the Turkish fish & seafood sector.

The author’s Country Profile report on the fish & seafood sector in Turkey provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
  • Sector data: Overall sector value and volume data with growth analysis for 2012-2022
  • Category coverage: Value and growth analysis for oils, and solid fats with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
  • Leading players: Market share of brands and private labels in value terms in 2017
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries and warehouse clubs, hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-retailers, vending machine, department stores, and others
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, paper & board, rigid plastics, rigid metal and others; pack type data for: Tray, can, stand up pouch, wrapper, blister pack, carton-folding, tub, and bag/sachet.
Scope
  • The per capita consumption of fish & seafood was lower in Turkey compared to global and regional levels in 2017.
  • The ‘chilled raw packaged fish & seafood - processed’ category is expected to gain market share in value terms during 2017-2022.
  • Per capita consumption of ‘fresh fish & seafood (counter)’ is higher when compared to other fish & seafood products in Turkey.
  • Food & drinks specialists is the leading distribution channel in Turkish fish & seafood sector.
  • Pinar is the leading brand in both value and volume terms in Turkish fish & seafood sector.
  • Rigid plastics is the most commonly used pack material in Turkish fish & seafood sector.
  • Kids & babies account for the leading share in the consumption of fish & seafood in Turkey.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
READ MORE
Note: Product cover images may vary from those shown
2 of 4
  • Report scope
  • Executive summary
  • Turkey in the global and regional context
  • Turkey in the global and Eastern Europe fish & seafood sector
  • Turkey compared to other leading countries in Eastern Europe
  • Per capita consumption and expenditure - Turkey compared to Eastern Europe and global levels
  • Sector analysis - fish & seafood
  • Country snapshot - fish & seafood sector in Turkey
  • Value and volume analysis - fish & seafood sector in Turkey
  • Cross category comparison - value and growth rate
  • Change in category share by value
  • Cross category comparison - volume and growth rate
  • Change in category share by volume
  • Per capita consumption analysis by category
  • Category analysis: ambient fish & seafood
  • Category analysis: chilled raw packaged fish & seafood - processed
  • Category analysis: chilled raw packaged fish & seafood - whole cuts
  • Category analysis: dried fish & seafood
  • Category analysis: fresh fish & seafood (counter)
  • Category analysis: frozen fish & seafood
  • Segment analysis (in value terms): frozen fish & seafood
  • Segment analysis (in volume terms): frozen fish & seafood
  • Distribution analysis
  • Distribution channel share analysis: fish & seafood
  • Distribution channel share analysis by category
  • Competitive landscape
  • Brand share analysis by sector
  • Brand share analysis by category
  • Private label share analysis by category
  • Growth of private labels compared to branded products
  • Degree of consolidation/fragmentation by category
  • Health & wellness
  • Health & wellness trend analysis
  • Health & wellness market analysis by product attribute
  • Health & wellness market analysis by consumer benefit
  • Category comparison - with health & wellness and without health & wellness claims
  • Packaging analysis
  • Pack material
  • Pack type
  • Closure type
  • Primary outer type
  • Consumergraphics
  • Demographic analysis
  • Macroeconomic analysis
  • Economic summary, labor market trends, and demographic trends
  • Country risk index (GCRI)
  • Methodology
  • Definitions
  • Appendix
List of Tables
  • Country snapshot - leading value and volume categories
  • Cross category comparison - by value (2012-2022)
  • Cross category comparison - by volume (2012-2022)
  • Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (in kg), 2017
  • Frozen fish & seafood - value analysis by segment, 2012-2022
  • Frozen fish & seafood - volume analysis by segment, 2012-2022
  • Change in distribution share, 2012-2017
  • Category comparison- with health & wellness and without health& wellness claims, 2012-2017
  • Performance overview (score: 1-100)
  • Category value and volume data, by segment
  • Per capita consumption (in kg), 2012-2022
  • Per capita expenditure, 2012-2022
  • Fish & seafood sales distribution in Turkey - by category, 2017
  • Brand share (in value and volume terms) in the fish & seafood sector, 2017
  • Brand share (in value and volume terms) in the fish & seafood sector by category, 2017
  • Key health & wellness product attributes driving sales in Turkey, 2012-2022
  • Key health & wellness consumer benefits driving sales in Turkey, 2012-2022
  • Pack material (in million pack units), 2012-2022
  • Pack materials by category (in million pack units), 2017
  • Pack type (in million pack units), 2012-2022
  • Pack types by category (in million pack units), 2017
  • Closure type (in million pack units), 2012-2022
  • Closure types by category (in million pack units), 2017
  • Primary outer type (in million pack units), 2012-2022
  • Primary outer types by category (in million pack units), 2017
  • Real GDP and annual growth (%), 2014-2022
  • Nominal GDP and annual growth (%), 2014-2022
  • Consumer price inflation (%), 2014-2022
  • Employed people and unemployment rate (%), 2014-2022
  • Household consumption expenditure and annual growth (%), 2014-2022
  • Population and annual growth (%), 2014-2022
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Exchange rates, 2012-2022
List of Figures
  • Value and volume share of Turkey in the global and Eastern Europe fish & seafood sector, 2017-2022
  • Turkey compared to other top countries in terms of market share, growth, and competitive landscape
  • PCC comparison - Turkey, Eastern Europe, and global, 2012-2022
  • PCE comparison - Turkey, Eastern Europe, and global, 2012-2022
  • Market size and growth analysis by value and volume, fish & seafood sector, 2012-2022
  • Cross category comparison - by value growth rate (2012-2022)
  • Change in category share (in value terms), 2017-2022
  • Cross category comparison - by volume growth rate (2012-2022)
  • Change in category share (in volume terms), 2017-2022
  • Market size and growth analysis by value and volume, ‘ambient fish & seafood’ category, 2012-2022
  • Market size and growth analysis by value and volume, ‘chilled raw packaged fish & seafood - processed’ category , 2012-2022
  • Market size and growth analysis by value and volume, ‘chilled raw packaged fish & seafood - whole cuts’ category, 2012-2022
  • Market size and growth analysis by value and volume, ‘dried fish & seafood’ category, 2012-2022
  • Market size and growth analysis by value and volume, ‘fresh fish & seafood (counter)’ category , 2012-2022
  • Market size and growth analysis by value and volume, ‘frozen fish & seafood’ category, 2012-2022
  • Share of key distribution channels, 2017 - fish & seafood
  • Key distribution channel share by category, 2017
  • Leading brands (in value and volume terms) in the fish & seafood sector, 2017
  • Leading brands (in value and volume terms) by category in the fish & seafood sector, 2017
  • Private label penetration by category (in value terms), 2017*
  • Growth analysis, private label and brands, 2012-2017*
  • Category-wise consolidation/fragmentation (in value terms) - fish & seafood, 2017*
  • Value of health & wellness claims by category, 2017-2022*
  • Contribution of health & wellness by product attributes, 2017-2022
  • Contribution of health & wellness by consumer benefits, 2017-2022
  • Key pack materials in the Turkish fish & seafood sector, percentage share of pack units, 2017
  • Annual growth rate by key pack material, 2012-2022
  • Use of pack material by category (in pack units), 2017
  • Key pack types in the Turkish fish & seafood sector, percentage share of pack units, 2017
  • Annual growth rate by key pack type, 2012-2022
  • Use of pack type by category (in pack units), 2017
  • Key closure types in the Turkish fish & seafood sector, percentage share of pack units, 2017
  • Annual growth rate by key closure type, 2012-2022
  • Use of closure type by category (in pack units), 2017
  • Key primary outer typed in the Turkish fish & seafood sector, percentage share of pack units, 2017
  • Annual growth rate by key primary outer type, 2012-2022
  • Use of primary outer type by category (in pack units), 2017
  • Demographic analysis
  • Real GDP value and annual growth (%)
  • Nominal GDP value and annual growth (%)
  • Consumer price inflation (%)
  • Household consumption expenditure growth (%)
  • Population (millions) and annual growth (%)
  • Population by age group (%)
  • Population by gender (%)
  • Population by rural-urban split (%)
  • Employed people (millions) and unemployment rate (%)
  • Five lowest risk nations in GCRI Q3 2017
  • Five highest risk nations in GCRI Q3 2017
  • Country risk analysis - Turkey compared to Eastern Europe and the world
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
  • Yasar Holding AS
  • Kilic Deniz
  • Kerevitas Gida Sanayi ve Ticaret A. S.
  • Dardanel Onentas Gida Sanayi As and Kocaman Balikcilik
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
Adroll
adroll