Country Profile: Bakery & Cereals in Poland
Summary
The Polish bakery & cereals sector is led by the ‘breads & rolls’ category in both value and volume terms, in 2018 while the baking mixes category is expected to register the fastest value growth during 2018-2023. Hypermarkets & supermarkets is the leading channel for the distribution of bakery & cereals products in the country. Flexible packaging is the most commonly used pack material in the sector. Zaklady Piekarskie Oskroba Spólka z o.o., Mondelez International, Inc and La Lorraine Polska Sp. z o.o. are the leading players in the sector.
This Country Profile report on the bakery & cereals sector in Poland provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
Scope
Reasons to Buy
Summary
The Polish bakery & cereals sector is led by the ‘breads & rolls’ category in both value and volume terms, in 2018 while the baking mixes category is expected to register the fastest value growth during 2018-2023. Hypermarkets & supermarkets is the leading channel for the distribution of bakery & cereals products in the country. Flexible packaging is the most commonly used pack material in the sector. Zaklady Piekarskie Oskroba Spólka z o.o., Mondelez International, Inc and La Lorraine Polska Sp. z o.o. are the leading players in the sector.
This Country Profile report on the bakery & cereals sector in Poland provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2013-2023.
- Category coverage: Value and growth analysis for baking ingredients, baking mixes, bread & rolls, breakfast cereals, cakes, pastries & sweet pies, cereal bars, cookies (sweet biscuits), dough products, energy bars, morning goods, and savory biscuits with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.
- Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries and warehouse clubs , “dollar stores”, variety stores & general merchandise retailers, convenience stores, department stores, drug stores & pharmacies, e-retailers, food & drinks specialists, hypermarkets & supermarkets, vending machines, and other general retailers.
- Leading players: Market share of brands and private labels in both value and volume terms in 2018.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, rigid metal, paper & board and others; pack type data for: bag/sachet, film, carton - folding, wrapper, blister pack, tub, tray, foil and others.
Scope
- The Polish bakery & cereals sector is expected to grow at a CAGR of 1.4% by value during 2018-2023
- Bread & rolls is the largest category in both the value and volume terms in the Polish bakery & cereals sector
- Baking mixes category is expected to register fastest value growth at a CGAR of 4.7% during 2018-2023
- Hypermarkets & supermarkets is the largest distribution channel with a value share of 38.7%
- Zaklady Piekarskie OSKROBA Spólka z o.o., Mondelez International, Inc, La Lorraine Polska Sp. z o.o. are the top three companies in the sector
- Flexible packaging accounted for a share of 88.5% in the Polish bakery & cereals sector
- The consumption of bakery & cereals is higher among males than females in Poland.
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
Report scopeExecutive summary
Poland in the global and regional context
Poland in the global and Eastern Europe bakery & cereals sector
Poland compared to other leading countries in the Eastern Europe
Per capita consumption and expenditure - Poland compared to the Eastern Europe and global levels
Sector analysis - bakery & cereals
Country snapshot - bakery & cereals sector in Poland
Value and volume analysis - bakery & cereals sector in Poland
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: baking ingredients
Segment analysis (in value terms): baking ingredients
Segment analysis (in volume terms): baking ingredients
Category analysis: baking mixes
Segment analysis (in value terms): baking mixes
Segment analysis (in volume terms): baking mixes
Category analysis: bread & rolls
Segment analysis (in value terms): bread & rolls
Segment analysis (in volume terms): bread & rolls
Category analysis: breakfast cereals
Segment analysis (in value terms): breakfast cereals
Segment analysis (in volume terms): breakfast cereals
Category analysis: cakes, pastries & sweet pies
Segment analysis (in value terms): cakes, pastries & sweet pies
Segment analysis (in volume terms): cakes, pastries & sweet pies
Category analysis: cereal bars
Segment analysis (in value terms): cereal bars
Segment analysis (in volume terms): cereal bars
Category analysis: cookies (sweet biscuits)
Segment analysis (in value terms): cookies (sweet biscuits)
Segment analysis (in volume terms): cookies (sweet biscuits)
Category analysis: dough products
Segment analysis (in value terms): dough products
Segment analysis (in volume terms): dough products
Category analysis: energy bars
Category analysis: morning goods
Segment analysis (in value terms): morning goods
Segment analysis (in volume terms): morning goods
Category analysis: savory biscuits
Segment analysis (in value terms): savory biscuits
Segment analysis (in volume terms): savory biscuits
Distribution analysis
Distribution channel share analysis: bakery & cereals
Distribution channel share analysis by category
Competitive landscape
Brand share analysis by sector
Brand share analysis by category
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Health & wellness
Health & wellness trend analysis
Health & wellness market analysis by product attribute
Health & wellness market analysis by consumer benefit
Category comparison - with health & wellness and without health & wellness claims
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
Country Risk Index (GCRI)
Methodology
Definitions
Appendix
List of Tables
Country snapshot - leading value categories and fastest-growing segments
Cross category comparison - by value (2013-2023)
Cross category comparison - by volume (2013-2023)
Per capita consumption (by category), Poland compared to Eastern Europe and global levels (in kg), 2018
Baking ingredients - value analysis by segment, 2013-2023
Baking ingredients - volume analysis by segment, 2013-2023
Baking mixes - value analysis by segment, 2013-2023
Baking mixes - volume analysis by segment, 2013-2023
Bread & rolls - value analysis by segment, 2013-2023
Bread & rolls - volume analysis by segment, 2013-2023
Breakfast cereals - value analysis by segment, 2013-2023
Breakfast cereals - volume analysis by segment, 2013-2023
Cakes, pastries & sweet pies - value analysis by segment, 2013-2023
Cakes, pastries & sweet pies - volume analysis by segment, 2013-2023
Cereal bars - value analysis by segment, 2013-2023
Cereal bars - volume analysis by segment, 2013-2023
Cookies (sweet biscuits) - value analysis by segment, 2013-2023
Cookies (sweet biscuits) - volume analysis by segment, 2013-2023
Dough products - value analysis by segment, 2013-2023
Dough products - volume analysis by segment, 2013-2023
Morning goods - value analysis by segment, 2013-2023
Morning goods - volume analysis by segment, 2013-2023
Savory biscuits - value analysis by segment, 2013-2023
Savory biscuits - volume analysis by segment, 2013-2023
Change in distribution share, 2013-2018
Category comparison - with health & wellness and without health & wellness claims, 2013-2023
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in kg), 2013-2023
Per capita expenditure, 2013-2023
Bakery & cereals sales distribution in Poland - by category, 2018
Brand share (in value and volume terms) in the bakery & cereals sector, 2018
Brand share (in value and volume terms) in the bakery & cereals sector by category, 2018
Key health & wellness product attributes driving sales in Poland, 2013-2023
Key health & wellness consumer benefits driving sales in Poland, 2013-2023
Pack material (in million pack units), 2013-2023
Pack materials by category (in million pack units), 2018
Pack type (in million pack units), 2013-2023
Pack types by category (in million pack units), 2018
Closure type (in million pack units), 2013-2023
Closure types by category (in million pack units), 2018
Primary outer type (in million pack units), 2013-2023
Primary outer types by category (in million pack units), 2018
Real GDP and annual growth (%), 2015-2023
Nominal GDP and annual growth (%), 2015-2023
Consumer price inflation (%), 2015-2023
Employed people and unemployment rate (%), 2015-2023
Nominal household final consumption expenditure and annual growth (%), 2015-2023
Population and annual growth (%), 2015-2023
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2013-2023
Value/volume change at segment level
List of Figures
Value and volume share of Poland in the global and Eastern European bakery & cereals sector, 2018-2023
Poland compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Poland, Eastern Europe, and global, 2013-2023
PCE comparison - Poland, Eastern Europe, and global, 2013-2023
Market size and growth analysis by value and volume, bakery & cereals sector, 2013-2023
Cross category comparison - by value growth rate (2013-2023)
Change in category share (in value terms), 2018-2023
Cross category comparison - by volume growth rate (2013-2023)
Change in category share (in volume terms), 2018-2023
Market size and growth analysis by value and volume, baking ingredients category, 2013-2023
Market size and growth analysis by value and volume, baking mixes category, 2013-2023
Market size and growth analysis by value and volume, bread & rolls category, 2013-2023
Market size and growth analysis by value and volume, breakfast cereals category, 2013-2023
Market size and growth analysis by value and volume, cakes, pastries & sweet pies category, 2013-2023
Market size and growth analysis by value and volume, cereal bars category, 2013-2023
Market size and growth analysis by value and volume, cookies (sweet biscuits) category, 2013-2023
Market size and growth analysis by value and volume, dough products category, 2013-2023
Market size and growth analysis by value and volume, energy bars category, 2013-2023
Market size and growth analysis by value and volume, morning goods category , 2013-2023
Market size and growth analysis by value and volume, savory biscuits category, 2013-2023
Share of key distribution channels (in value terms) - bakery & cereals, 2018
Key distribution channel share by category (in value terms), 2018
Leading brands (in value and volume terms) in the bakery & cereals sector, 2018
Leading brands (in value and volume terms) by category in the bakery & cereals sector, 2018
Private label penetration by category (in value terms), 2018
Growth analysis, private label and brands, 2013-2018
Category-wise consolidation/fragmentation (in value terms) - bakery & cereals, 2018
Value of health & wellness claims by category, 2018-2023
Contribution of health & wellness by product attributes, 2018-2023
Contribution of health & wellness by consumer benefits, 2018-2023
Key pack materials in the Polish bakery & cereals sector, percentage share of pack units, 2018
Annual growth rate by key pack material, 2013-2023
Use of pack material by category (in pack units), 2018
Key pack types in the Polish bakery & cereals sector, percentage share of pack units, 2018
Annual growth rate by key pack type, 2013-2023
Use of pack type by category (in pack units), 2018
Key closure types in the Polish bakery & cereals sector, percentage share of pack units, 2018
Annual growth rate by key closure type, 2013-2023
Use of closure type by category (in pack units), 2018
Key primary outer types in the Polish bakery & cereals sector, percentage share of pack units, 2018
Annual growth rate by key primary outer type, 2013-2023
Use of primary outer type by category (in pack units), 2018
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%)
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (million) and unemployment rate (%)
Five lowest risk nations in GCRI Q4 2018
Five highest risk nations in GCRI Q4 2018
Country risk analysis - Poland compared to Eastern Europe and the world
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Zaklady Piekarskie OSKROBA Spólka z o.o.
- Mondelez International Inc
- La Lorraine Polska Sp. z o.o.
- Cereal Partners Worldwide S.A.
- Bezgluten SC
- Chipita S.A.
- Bahlsen Gmbh & Co. Kg
- Sante
- A. Kowalski Sp.J.
- Lantmännen Cerealia A / S
- FoodCare Sp z oo
- Colian SA
