China is one of the largest economies in the Asia-Pacific region. The economic growth of China has mostly been captured in past two decade due to rapid industrialization and infrastructure development. The protein market in the country has recorded significant boost in past few years because of rising income standards and high awareness about the health consciousness among the Chinese consumers. The wheat protein market in the country represents around one-fourth of total wheat protein market in the Asia-Pacific region. Improvement in lifestyle of the consumers, rapid urbanization and increase in purchasing power of the middle income and lower income population are some of the major drivers of the market. With growing demand of wheat protein across food, beverage and dietary supplements industry, the market revenue is estimated to capture the value of $193.80 million by 2023, growing at a CAGR of 6.4% during 2018 to 2023.
The food industry in China is heavily dependent on meat-based products mainly due to the cost benefit. However, in past few years, the purchasing power in China has improved by a good margin hence increasing population are preferring to spend more on quality food products. Moreover, awareness about the health risks due to consumption of meat-based products has increased which has resulted in growing demand of plant-based products. This trend has significantly boosted the wheat protein application in food industry, the value of which is projected to capture $193.80 million by 2023, registering a CAGR of 6.4% during 2018 to 2023.
Similarly, the market revenue of wheat protein across dietary supplement industry has been growing at a considerable rate since past few years. The trend of leading healthy and fit styles among the population in China has been rising mainly because of the influence of western developed countries. The young population in China are highly interested in attending gym and fitness sessions in order to build strong body and healthy muscles. These trends in the fitness industry has resulted in increase in demand of dietary supplement based products such as energy drinks, sports drinks, energy bars and other products.
China is among the largest wheat producers in the world. The wheat processing industry is highly developed in the country however the wheat protein industry is still in developing phase. Major wheat protein producers in the country are Dengfeng Guyuan Agricultural Development and Anhui Reapsun Food. These companies are producing wide range of wheat protein products ranging from wheat gluten to hydrolyzed wheat protein containing varying protein content. As the market size of the wheat protein across the world is growing, increasing new players are estimated to enter into the wheat protein market in the country.
Key Deliverables
The food industry in China is heavily dependent on meat-based products mainly due to the cost benefit. However, in past few years, the purchasing power in China has improved by a good margin hence increasing population are preferring to spend more on quality food products. Moreover, awareness about the health risks due to consumption of meat-based products has increased which has resulted in growing demand of plant-based products. This trend has significantly boosted the wheat protein application in food industry, the value of which is projected to capture $193.80 million by 2023, registering a CAGR of 6.4% during 2018 to 2023.
Similarly, the market revenue of wheat protein across dietary supplement industry has been growing at a considerable rate since past few years. The trend of leading healthy and fit styles among the population in China has been rising mainly because of the influence of western developed countries. The young population in China are highly interested in attending gym and fitness sessions in order to build strong body and healthy muscles. These trends in the fitness industry has resulted in increase in demand of dietary supplement based products such as energy drinks, sports drinks, energy bars and other products.
China is among the largest wheat producers in the world. The wheat processing industry is highly developed in the country however the wheat protein industry is still in developing phase. Major wheat protein producers in the country are Dengfeng Guyuan Agricultural Development and Anhui Reapsun Food. These companies are producing wide range of wheat protein products ranging from wheat gluten to hydrolyzed wheat protein containing varying protein content. As the market size of the wheat protein across the world is growing, increasing new players are estimated to enter into the wheat protein market in the country.
Key Deliverables
- Market trends since 2014 and five year forecasts of market growth
- Detailed analysis of the micro and macro elements influencing demand trends
- Identifying opportunity spaces across segments and countries
- Supply & demand side trend and analysis
- Price trend analysis, investment prospects and competition pattern
- Insights on growth potential of the market
- Detailed analysis of major producers covering financial investments & strategies adopted
- Competitive landscape of the industry
Table of Contents
1. Introduction1.1 Research Methodology
1.2 Scope of the Study
1.3 Assumptions
2. Summary
2.1 Market Summary By Type
2.2 Market Summary By Application
2.3 Market Summary by Geography
2.4 Business Trends Summary
3. Industry Dynamics
3.1 Drivers
3.1.1 Growing demand for cheaper sources of plant based protein and meat substitute products
3.1.2 Rising health consciousness especially in developing countries
3.1.3 Strengthening demand for dietary Supplements
3.2 Restraints
3.2.1 Lack of commercially feasible extraction process
3.2.2 Growing threat from substitute products
3.2.3 Low awareness about the product
3.1.4 Increasing demand for gluten free protein products
3.3 Opportunities
3.3.1 Growing applications in sports nutrition & weight management
3.3.2 Growth in functional food & nutraceutical industry
3.4 Porter’s Five Forces Analysis
3.4.1 Bargaining power of Suppliers
3.4.2 Bargaining power of Buyers
3.4.3 Degree of Competition
3.4.4 Threat of Substitution
3.4.5 Threat of new entrants
3.5 Future Trends in Wheat Protein Industry
3.6 Value Chain Analysis
3.7 Industry Policies & Regulations
3.8 Market Innovations
4. Market Size and Forecast
4.1 Market Share, Type
4.1.1 Wheat Gluten
4.1.2 Wheat Protein Isolate
4.1.3 Textured Wheat Protein
4.1.4. Hydrolyzed Wheat Protein
4.2 Market Share, Application
4.2.1 Food
4.2.1.3 Infant Formula
4.2.1.2 Confectionary
4.2.1.3 Bakery
4.2.1.4 Snacks
4.2.1.5 Dairy Alternatives
4.2.1.6 Meat Analogues & Extenders
4.2.1.7 Processed Meat & Seafood
4.2.1.8 Others
4.2.2 Beverages
4.2.3 Dietary Supplements
4.2.4 Animal Feed
4.2.5 Others
5. Competitive Analysis
5.1 Market Share Analysis
5.2 Growth Strategies of leading players
5.3 Investment and Development Prospects
5.3.1 Investment in past five years
5.3.2 Investment Opportunities
5.4 Competition Pattern
5.4.1 Concentration Ratio
5.4.2 Industry Competition
5.5 Price Trend Analysis
5.5.1 Product Classifications and Their Prices
5.5.2 Factors Influencing Prices
6. Company Profiles
6.1 Archer Daniels Midland
6.2 Cargill Inc
6.3 Kerry Ingredients
6.4 MGP Ingredients
6.5 Manildra Group
6.6 Roquette Freres
6.7 The Scoular Company
6.8 Glico Nutrition
6.9 Kröner-Stärke
6.10 Tereos-Syral
6.11 Crespel & Deiters GmbH & Co. KG
6.12 Crop Energies AG
6.13 Gluten Y Almidones Industriales
6.14 Agridient Inc.
6.15 White Energy Inc.
- Appendix
- Sources
- Disclaimer
Companies Mentioned
- Archer Daniels Midland
- Cargill Inc.
- Kerry Ingredients
- MGP Ingredients
- Manildra Group
- Roquette Freres
- The Scoular Company
- Glico Nutrition
- Kröner-Stärke
- Tereos-Syral
- Crespel & Deiters GmbH & Co. KG
- Crop Energies AG
- Gluten Y Almidones Industriales
- Agridient Inc.
- White Energy Inc.
