Australia Wheat Protein Market 2018-2023 - Size, Trends, Competitive Analysis and Forecasts

  • ID: 4587053
  • Report
  • Region: Australia
  • 90 pages
  • Hypercube Insights
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  • Agridient Inc.
  • Cargill Inc.
  • Glico Nutrition
  • Kröner-Stärke
  • MGP Ingredients
  • Tereos-Syral
  • MORE
The economy of Australia possesses similar attributes to that of the economy of most of the developed European countries. It also possesses similar attributes in terms of culture, trends and social aspects. The protein industry in the country is in matured stage because of high market value of whey protein and soy protein. The wheat protein market is also developed when comes to its application in food industry. However, the application of wheat protein across other industries such as beverage and dietary supplement is low. But in coming years, it is estimated that due to high nutritional and functional quality of the wheat protein, the market revenue of wheat protein in the country is projected to capture the value of $129.74 million by 2023, growing at a CAGR of 5.9% during 2018 to 2023.

In Australia, the trend of fitness activities is established since long. Australians are more enthusiastic about their health and are increasingly interested in sports and physical activities. Hence, the industry of dietary supplement in the country is very well established. There is huge demand of sports nutritional products such as sports drinks, energy drinks, smoothies, shakes and energy bars. Many types of proteins are used in producing these products ranging from milk-based whey protein to various sources of plant proteins. As the demand of supplement products are rising continuously, consumers are asking for products with varying taste, flavor and nutritional quality. Consuming same products over and over results in fading interest among the consumers and this has led to increase in exploration of other sources of protein. Thus, since past few years, wheat protein has been used in producing supplement products.

Similar to dietary supplement industry, increasing people are asking for the change in food and beverage products in terms of ingredients content, flavor, taste and nutritional and functional quality of ingredients. The application of wheat protein in the food and beverage industry accounts for around 43% and 21% respectively. The high percentage share of wheat protein across food industry can be explained by high usage of wheat gluten in wide range of products particularly in baked items, confectionery and snacks. But with the introduction of wheat protein isolate containing high protein percentage, the application in meat analogues & extenders and processed foods has increased. In coming years, with increasing research to explore other applications of isolate, hydrolyzed and texturized wheat protein, the application of wheat protein is expected to strengthen further.

Malindra Group is one of the leading wheat protein producers not only in the Australia but also across the world. The company produces wide range of wheat gluten and wheat isolates that finds its applications across food, beverage and dietary supplement industry. With increase in demand of wheat protein in the country, the group is planning to expand its operation across other parts of the world by implementing various investment strategies such as production facility expansion, joint ventures and acquisitions.

Key Deliverables
  • Market trends since 2014 and five year forecasts of market growth
  • Detailed analysis of the micro and macro elements influencing demand trends
  • Identifying opportunity spaces across segments and countries
  • Supply & demand side trend and analysis
  • Price trend analysis, investment prospects and competition pattern
  • Insights on growth potential of the market
  • Detailed analysis of major producers covering financial investments & strategies adopted
  • Competitive landscape of the industry
Note: Product cover images may vary from those shown
2 of 4


  • Agridient Inc.
  • Cargill Inc.
  • Glico Nutrition
  • Kröner-Stärke
  • MGP Ingredients
  • Tereos-Syral
  • MORE
1. Introduction
1.1 Research Methodology
1.2 Scope of the Study
1.3 Assumptions

2. Summary
2.1 Market Summary By Type
2.2 Market Summary By Application
2.3 Market Summary by Geography
2.4 Business Trends Summary

3. Industry Dynamics
3.1 Drivers
3.1.1 Growing demand for cheaper sources of plant based protein and meat substitute products
3.1.2 Rising health consciousness especially in developing countries
3.1.3 Strengthening demand for dietary Supplements
3.2 Restraints
3.2.1 Lack of commercially feasible extraction process
3.2.2 Growing threat from substitute products
3.2.3 Low awareness about the product
3.1.4 Increasing demand for gluten free protein products
3.3 Opportunities
3.3.1 Growing applications in sports nutrition & weight management
3.3.2 Growth in functional food & nutraceutical industry
3.4 Porter’s Five Forces Analysis
3.4.1 Bargaining power of Suppliers
3.4.2 Bargaining power of Buyers
3.4.3 Degree of Competition
3.4.4 Threat of Substitution
3.4.5 Threat of new entrants
3.5 Future Trends in Wheat Protein Industry
3.6 Value Chain Analysis
3.7 Industry Policies & Regulations
3.8 Market Innovations

4. Market Size and Forecast
4.1 Market Share, Type
4.1.1 Wheat Gluten
4.1.2 Wheat Protein Isolate
4.1.3 Textured Wheat Protein
4.1.4. Hydrolyzed Wheat Protein
4.2 Market Share, Application
4.2.1 Food Infant Formula Confectionary Bakery Snacks Dairy Alternatives Meat Analogues & Extenders Processed Meat & Seafood Others
4.2.2 Beverages
4.2.3 Dietary Supplements
4.2.4 Animal Feed
4.2.5 Others

5. Competitive Analysis
5.1 Market Share Analysis
5.2 Growth Strategies of leading players
5.3 Investment and Development Prospects
5.3.1 Investment in past five years
5.3.2 Investment Opportunities
5.4 Competition Pattern
5.4.1 Concentration Ratio
5.4.2 Industry Competition
5.5 Price Trend Analysis
5.5.1 Product Classifications and Their Prices
5.5.2 Factors Influencing Prices

6. Company Profiles
6.1 Archer Daniels Midland
6.2 Cargill Inc
6.3 Kerry Ingredients
6.4 MGP Ingredients
6.5 Manildra Group
6.6 Roquette Freres
6.7 The Scoular Company
6.8 Glico Nutrition
6.9 Kröner-Stärke
6.10 Tereos-Syral
6.11 Crespel & Deiters GmbH & Co. KG
6.12 Crop Energies AG
6.13 Gluten Y Almidones Industriales
6.14 Agridient Inc.
6.15 White Energy Inc.
  • Appendix
  • Sources
  • Disclaimer
Note: Product cover images may vary from those shown
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4 of 4
  • Archer Daniels Midland
  • Cargill Inc.
  • Kerry Ingredients
  • MGP Ingredients
  • Manildra Group
  • Roquette Freres
  • The Scoular Company
  • Glico Nutrition
  • Kröner-Stärke
  • Tereos-Syral
  • Crespel & Deiters GmbH & Co. KG
  • Crop Energies AG
  • Gluten Y Almidones Industriales
  • Agridient Inc.
  • White Energy Inc.
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown