North America Wheat Protein Market 2018-2023 - Size, Trends, Competitive Analysis and Forecasts

North American wheat protein industry captures the highest market share of the global wheat protein market. The wheat protein market of the U.S. is one of the most developed markets in the world. The country has technologically advanced processing techniques and this can be reflected in the fact that most of the protein processing companies are based in the U.S. Canada is also one of the leading producers of wheat protein in the region. Both of these countries enjoy quality exports across all the countries in the world because of state-of-the-art production process. In terms of market revenue, the North American region currently holds estimated $1.2 billion in 2018. Majority of the market value in the region is coming from its application across the food and supplement industry. The market is majorly driven by health-conscious consumers.

The number of population in the U.S. and the Canada are suffering from the obesity and related health problems. But in recent years, the Government has been taking active initiatives to raise the awareness about the health risk due to the consumption of high fat containing food products. Thus, the demand for functional food and functional ingredients containing products has been growing rapidly in the country which will provide the wheat protein market a major boost.

The young population of these countries are also increasingly suffering from the overweight problems. The schools and the educational institutes are making sure that their children get quality nutritional food with high protein content and is free of fat. These drivers will aid the market of the wheat protein and will make wheat protein products a leading competitor with the other plant-based protein sources.

The wheat protein market of the Mexico which represents around 15% of total wheat protein market in the North America region has recorded significant growth in past few years. The country has been largely influenced by the adoption of veganism and vegetarianism trend. Moreover, similar to the U.S., Mexico is also suffering from the obesity and the overweight and increasing Mexican population are becoming aware about health risks of consuming meat-based products. This has resulted in surge in number of consumers asking for plant-based ingredients in various products across different industry segments. Because of growing demand of vegetable protein products in North America, the market revenue of wheat protein is projected to register a CAGR of 5% during the period of forecast of 2018 to 2023.

In terms of applications, wheat protein is majorly used in food industry as the application of wheat in producing wide range of baked items is dating back to ancient times. But with growing demand of wheat protein, protein manufacturers have increased the exploration of wheat protein application resulting in increased application across beverage and supplement industry. Most of the major wheat protein producers are based in the North American region such as ADM, Cargill, MGP Ingredients, White energy and Agridient. All these are well established players in the market and possess sound financial capacity to serve developing regions in the world. Pertaining to the growing demand of wheat protein across the world, these companies are implementing strategies such as mergers, acquisitions, subsidiary formation and joint ventures with the plant protein producing companies around the world.

Key Deliverables

• Market trends since 2014 and five year forecasts of market growth


• Detailed analysis of the micro and macro elements influencing demand trends


• Identifying opportunity spaces across segments and countries


• Supply & demand side trend and analysis


• Price trend analysis, investment prospects and competition pattern


• Insights on growth potential of the market


• Detailed analysis of major producers covering financial investments & strategies adopted


• Competitive landscape of the industry