Europe Wheat Protein Market 2018-2023 - Size, Trends, Competitive Analysis and Forecasts

The wheat protein market of Europe accounts for just more than one-fourth of total wheat protein market across the globe. The wheat protein market in Europe is majorly captured by the developed countries in the western regions such as U.K., Germany, France, Spain and Russia. The market revenue of wheat protein in Europe is estimated at $781.6 million in 2018. Improving lifestyle of population in Eastern European countries, growing demand of plant-based protein products, high demand of meat free products due to rising trend of vegan and vegetarian lifestyle and growing demand of supplement products are some of the major drivers of wheat protein market in the region.

The wheat protein market of the U.K. contributes highest market share of wheat protein industry. The country has recorded significant rise in the population consuming plant-based products since past few years. This is mostly because of increasing concern towards environment and industrial animal farming. In addition, increasing population are becoming aware about the health risk from the meat based products, which has resulted in growing demand of meat analogues and extenders. The wheat protein market of Germany and Netherlands possess similar attributes in terms of market drivers, restraints and opportunities. Both the countries are highly concerned about the ethical issues towards the animals and environment. Moreover, the population in both the countries are increasingly inclining towards the diets containing vegetable ingredients. While, the major restraint faced by both of these countries is fast growing market of alternative plant-based proteins such as rice, soy and pea protein.

The economy of the Italy and Spain has constrained in past few years which has impacted the protein industry and hence recorded relatively slow growth compared other European countries. However, the food industry in both the countries have experienced an exponential growth in the past years. This has led to increase in application of wheat protein in food and beverage industry as more and more consumers are preferring to consume healthy and clean organic ingredients-based food and beverage products. The application of wheat protein in dietary supplement industry is fastest growing segments of all the applications of wheat protein which is majorly because of rising trend of gym and fitness activities particularly among the young population.

Major manufacturers of rice protein in the region includes Agrana (Austria), Roquette (France), Kroner Starke (Germany), Crespel & Deiters (Germany), Crops Energies AG (Germany), Chamtor (France), Jaeckering (Germany). These companies are considering the market of wheat protein as a huge opportunity because of its high demand in food and dietary supplement industry. In order to expand their operation and to capture most of the wheat protein market, companies are implementing various strategies such as product launch, capacity expansion, joint ventures, mergers and acquisition as most preferred strategies. Considering the growing global demand of wheat protein, some of the major plant-based protein producers such as Agarna, Kroner Starke and Roquette are planning to penetrate in the developing regions in order to expand their global reach and to record high market revenues.

Key Deliverables

• Market trends since 2014 and five year forecasts of market growth


• Detailed analysis of the micro and macro elements influencing demand trends


• Identifying opportunity spaces across segments and countries


• Supply & demand side trend and analysis


• Price trend analysis, investment prospects and competition pattern


• Insights on growth potential of the market


• Detailed analysis of major producers covering financial investments & strategies adopted


• Competitive landscape of the industry