Italy currently holds around 7% of total wheat protein market in Europe. The demand of wheat protein is growing continuously along with the rising demand of other proteins such as soy protein and whey protein. Surge in demand of plant-based protein products across supplement products would provide major boost to the wheat protein market in the country. In addition, consumers are asking for variety in taste, nutritional quality and functional quality among the food items. Hence, food manufacturers are exploring variety of protein ingredients combination to fulfill the needs and requirements of the consumers. The country is also estimated to recorded considerable rise in the demand of beverage products containing wheat protein ingredients such as energy drinks, vegetable juices and fruit juices. These demands and trends about various industry segments projects the market revenue of wheat protein to capture the value of $66.94 million by 2023, growing at a CAGR of 4.9% during 2018 to 2023.
The demand for vegetable protein ingredients in the food products is majorly driven by the adoption of vegan lifestyle in the country. The demand of baked items along with confectionery and snacks items containing healthy protein ingredients is growing due to its high health benefits. Wheat gluten has highest application in food items due to its low cost and provides incredible taste and texture to the products. However, increase in exploration of other high protein types such as wheat protein isolates, the prospects of wheat protein in food industry is growing rapidly. This is expected to increase the application of wheat protein across food industry.
The health consciousness is rising rapidly in the country. The Government is also taking various measures such as running fitness campaign, making people aware about the health benefits of plant-based products and explaining health risks due to meat-based products. Due to these efforts from the Government along with the influence of the global trends in the country, increasing population are interested in hitting gym and health clubs for weight management. The trend of fitness and supplement products has been synchronous with each other since past few years.
Other applications of wheat protein include beverage, animal feed and cosmetics & personal care industries. Various wheat protein types such as isolates, textured and hydrolyzed wheat protein are used as an application in all these industries. Moreover, rising manufactures in the feed and cosmetics industry are seeing huge potential in wheat protein due to its potential advantages, ready availability and cheaper cost. The wheat protein manufacturers are continuously seeking to develop various other applications in food coating, pharmaceutics and medical industries.
Key Deliverables
The demand for vegetable protein ingredients in the food products is majorly driven by the adoption of vegan lifestyle in the country. The demand of baked items along with confectionery and snacks items containing healthy protein ingredients is growing due to its high health benefits. Wheat gluten has highest application in food items due to its low cost and provides incredible taste and texture to the products. However, increase in exploration of other high protein types such as wheat protein isolates, the prospects of wheat protein in food industry is growing rapidly. This is expected to increase the application of wheat protein across food industry.
The health consciousness is rising rapidly in the country. The Government is also taking various measures such as running fitness campaign, making people aware about the health benefits of plant-based products and explaining health risks due to meat-based products. Due to these efforts from the Government along with the influence of the global trends in the country, increasing population are interested in hitting gym and health clubs for weight management. The trend of fitness and supplement products has been synchronous with each other since past few years.
Other applications of wheat protein include beverage, animal feed and cosmetics & personal care industries. Various wheat protein types such as isolates, textured and hydrolyzed wheat protein are used as an application in all these industries. Moreover, rising manufactures in the feed and cosmetics industry are seeing huge potential in wheat protein due to its potential advantages, ready availability and cheaper cost. The wheat protein manufacturers are continuously seeking to develop various other applications in food coating, pharmaceutics and medical industries.
Key Deliverables
- Market trends since 2014 and five year forecasts of market growth
- Detailed analysis of the micro and macro elements influencing demand trends
- Identifying opportunity spaces across segments and countries
- Supply & demand side trend and analysis
- Price trend analysis, investment prospects and competition pattern
- Insights on growth potential of the market
- Detailed analysis of major producers covering financial investments & strategies adopted
- Competitive landscape of the industry
Table of Contents
1. Introduction1.1 Research Methodology
1.2 Scope of the Study
1.3 Assumptions
2. Summary
2.1 Market Summary By Type
2.2 Market Summary By Application
2.3 Market Summary by Geography
2.4 Business Trends Summary
3. Industry Dynamics
3.1 Drivers
3.1.1 Growing demand for cheaper sources of plant based protein and meat substitute products
3.1.2 Rising health consciousness especially in developing countries
3.1.3 Strengthening demand for dietary Supplements
3.2 Restraints
3.2.1 Lack of commercially feasible extraction process
3.2.2 Growing threat from substitute products
3.2.3 Low awareness about the product
3.1.4 Increasing demand for gluten free protein products
3.3 Opportunities
3.3.1 Growing applications in sports nutrition & weight management
3.3.2 Growth in functional food & nutraceutical industry
3.4 Porter’s Five Forces Analysis
3.4.1 Bargaining power of Suppliers
3.4.2 Bargaining power of Buyers
3.4.3 Degree of Competition
3.4.4 Threat of Substitution
3.4.5 Threat of new entrants
3.5 Future Trends in Wheat Protein Industry
3.6 Value Chain Analysis
3.7 Industry Policies & Regulations
3.8 Market Innovations
4. Market Size and Forecast
4.1 Market Share, Type
4.1.1 Wheat Gluten
4.1.2 Wheat Protein Isolate
4.1.3 Textured Wheat Protein
4.1.4. Hydrolyzed Wheat Protein
4.2 Market Share, Application
4.2.1 Food
4.2.1.3 Infant Formula
4.2.1.2 Confectionary
4.2.1.3 Bakery
4.2.1.4 Snacks
4.2.1.5 Dairy Alternatives
4.2.1.6 Meat Analogues & Extenders
4.2.1.7 Processed Meat & Seafood
4.2.1.8 Others
4.2.2 Beverages
4.2.3 Dietary Supplements
4.2.4 Animal Feed
4.2.5 Others
5. Competitive Analysis
5.1 Market Share Analysis
5.2 Growth Strategies of leading players
5.3 Investment and Development Prospects
5.3.1 Investment in past five years
5.3.2 Investment Opportunities
5.4 Competition Pattern
5.4.1 Concentration Ratio
5.4.2 Industry Competition
5.5 Price Trend Analysis
5.5.1 Product Classifications and Their Prices
5.5.2 Factors Influencing Prices
6. Company Profiles
6.1 Archer Daniels Midland
6.2 Cargill Inc
6.3 Kerry Ingredients
6.4 MGP Ingredients
6.5 Manildra Group
6.6 Roquette Freres
6.7 The Scoular Company
6.8 Glico Nutrition
6.9 Kröner-Stärke
6.10 Tereos-Syral
6.11 Crespel & Deiters GmbH & Co. KG
6.12 Crop Energies AG
6.13 Gluten Y Almidones Industriales
6.14 Agridient Inc.
6.15 White Energy Inc.
- Appendix
- Sources
- Disclaimer
Companies Mentioned
- Archer Daniels Midland
- Cargill Inc.
- Kerry Ingredients
- MGP Ingredients
- Manildra Group
- Roquette Freres
- The Scoular Company
- Glico Nutrition
- Kröner-Stärke
- Tereos-Syral
- Crespel & Deiters GmbH & Co. KG
- Crop Energies AG
- Gluten Y Almidones Industriales
- Agridient Inc.
- White Energy Inc.
