Africa Wheat Protein Market 2018-2023 - Size, Trends, Competitive Analysis and Forecasts

In present times, Africa is one of the least developed continent on the planet. However, the region has got huge potential to grow at a rapid rate in coming years. Many research institutes suggest that in next few decades, major economies in the African region such as Nigeria, Egypt, South Africa, Algeria and Morocco would be attractive destinations for the foreign companies to invest and to penetrate in the region. The protein industry of the region is least developed compared to other industries in the region. This is majorly due to low awareness about the protein-based products and low purchasing power of consumers. The wheat protein market currently holds just 3% of global wheat protein market. But in coming years, with rapid increase in economic development of the nations, the market of wheat is expected to record good growth in next decade.

In terms of market revenue, the wheat protein industry in Africa holds around $73.19 million in 2018. Most of the growth of the wheat protein industry is coming from its application in the food industry followed by the beverage industry, dietary supplement industry and animal feed industry. Major driver for the growth of wheat protein industry in South Africa is rising population adopting vegan and vegetarian diets. In addition, South African consumers are increasingly caring for issues related to environment and animals. Thus, the demand of meat alternative is rising resulting in increase in demand of plant-based protein products in the country. However, market value of other sources of plant proteins such as pea, soy and rice protein are high across supplement and beverage industry which will be one of the major restraint to the wheat protein market in the country.

The wheat protein market of the Egypt and Nigeria is almost similar in terms of drivers, restraints and application industry. The drivers such as rising income level of middle and lower-class population, increase in urbanization and high influence of trends of the developed countries is driving the demand in these country. The industry of the other types of the protein such as soy, whey and pea is growing rapidly in both the countries which is posing major restraints. In addition, current economic situation and the low awareness are some of the other constraints that will hinder the wheat protein market. However, the health benefits of the wheat protein are high compared to other protein types and it is also a cheapest source of protein because of its high supply. These benefits of wheat protein will give the big boost to the Africa wheat protein market to grow rapidly in coming years.

Key Deliverables

• Market trends since 2014 and five year forecasts of market growth


• Detailed analysis of the micro and macro elements influencing demand trends


• Identifying opportunity spaces across segments and countries


• Supply & demand side trend and analysis


• Price trend analysis, investment prospects and competition pattern


• Insights on growth potential of the market


• Detailed analysis of major producers covering financial investments & strategies adopted


• Competitive landscape of the industry