The application of wheat protein as a secondary ingredient across the food industry is not new, but with growing interest of population in plant-based protein, the number of applications of wheat protein across various other industries such as dietary supplement, beverage, animal feed and among others is rising rapidly.
The wheat protein market across the globe is estimated at $2.86 billion in 2018. Increase in demand of plant-based protein products due to growing health concerns and rising awareness about the health risks from animal-based products are few of the major drivers of wheat protein industry. Other drivers include high significance of weight management, spiking trend of supplement consumption and gradual shift towards healthy living as an effect of stable economic conditions especially in developing countries. These macroeconomic factors of the wheat protein market are expected to spike the consumption to capture the value of $3.69 billion by 2023, registering at a CAGR of 5.2% during the period of 2018 to 2023.
Wheat Protein Isolate-Fastest growing type
The percentage of protein content among the types of wheat protein varies from 60% to 90% which mainly depends upon the types of extraction process. In terms of market size, wheat gluten represents around 39% of total wheat protein market across the globe. Wheat gluten is found in form of a powder and is available in many food grocery, health food and in super market stores. Due to increase in number of vegan and vegetarian population across developed countries, it is widely used as a non-protein animal substitute.
Wheat protein isolate contains around 70 to 80% of protein content and is extracted by separating starch from the wheat flour. Isolate form of wheat is one of the purest form among all the types of wheat protein. It is majorly used in the dietary supplements industry to produce sports nutrition products such as energy drinks, sports drinks, energy bars, smoothies, etc. as they are usually made of high protein specifically designed for athletes and body builders. The application of hydrolyzed form of wheat protein is ever growing especially in the skin care and hair care industry.
Food Industry-Major Consumer of Wheat Protein
Due to growing demand of plant-based protein ingredients across various food items, the application of wheat protein in the food products is ever increasing. Different forms of wheat protein provide different tastes, flavors and properties, when used in range of food items. The market size of application of wheat protein across food industry represents around 44% of all the wheat protein applications. Such high application of the wheat protein in food industry is due to its higher preference particularly in Asian cuisines.
The application of wheat protein in beverage industry is relatively low among the applications of other protein types such as whey and soy protein. But with growing trend of veganism and vegetarianism combined with needs of consumers for variety in beverage industry will lead to increase in application of wheat protein to develop wide range of drinks. Presently, the beverage industry captures just more than one-fifth of total wheat protein application, with many experts being optimistic about this number to climb slightly higher in coming years. With growing awareness about the wheat protein and its potential health benefits, the demand of wheat protein-based supplement products is estimated to increase. The market revenue of wheat protein application in dietary supplements segment is estimated at $588.97 million in 2018.
Asia-Pacific-High opportunity region
North America is one of the leading consumers of wheat protein with the global market share of 43%. U.S. alone represents more than 50% of total wheat protein market in the region. The major driver for the market in the U.S. is increasing demand of varying protein containing products among the vegan and vegetarian population. In the European region, the wheat protein market represents just more than one-fourth of the global wheat protein market. Leading developed countries in the western region captures most of the market share such as U.K, Germany and France. High concern about the industrialized animal farming combined with increasing awareness about the health benefits of the plant-based protein products are major drivers of the European wheat protein market.
The Asia-Pacific is one of the fastest growing markets in the world. The wheat protein industry is relatively new in terms of its applications in beverage and supplement industry in the region. However, rising economic stability in many countries in the region and consequent shift to protein rich diet has led to increased demand for protein ingredients. The ongoing trend is expected to boost the consumption of wheat protein in coming years. Presently, the market of Asia-Pacific accounts for around one-fifth of total wheat protein market across the globe.
The wheat protein market of China alone accounts for around 24% of Asia-Pacific region which is closely followed by Japan and Australia with the combined market share of 34%. The major drivers for the market in the region are rising income level of the middle and lower middle-class population, growing awareness about protein supplement products and increasing demand of clean ingredients in the food and beverage products. High influence of the trends in North America and Europe drives the demand of vegetable protein and its derivative products in the South America region. Similarly, the wheat protein market of Africa is also influenced by the growing plant-based protein consumption trend combined with rising income of the population in major countries.
Competitive landscape
Most of the major wheat producing companies are located in the North American and European regions. The investment of major companies in the wheat protein industry has been intensified. Some of the most favorable strategies that companies have adopted are acquisition, expansion, investment and product launch. Archer Daniels Midland has made two investments last year. However, with growing market revenue, the number of investments is projected to increase in coming years.
Key Deliverables
The wheat protein market across the globe is estimated at $2.86 billion in 2018. Increase in demand of plant-based protein products due to growing health concerns and rising awareness about the health risks from animal-based products are few of the major drivers of wheat protein industry. Other drivers include high significance of weight management, spiking trend of supplement consumption and gradual shift towards healthy living as an effect of stable economic conditions especially in developing countries. These macroeconomic factors of the wheat protein market are expected to spike the consumption to capture the value of $3.69 billion by 2023, registering at a CAGR of 5.2% during the period of 2018 to 2023.
Wheat Protein Isolate-Fastest growing type
The percentage of protein content among the types of wheat protein varies from 60% to 90% which mainly depends upon the types of extraction process. In terms of market size, wheat gluten represents around 39% of total wheat protein market across the globe. Wheat gluten is found in form of a powder and is available in many food grocery, health food and in super market stores. Due to increase in number of vegan and vegetarian population across developed countries, it is widely used as a non-protein animal substitute.
Wheat protein isolate contains around 70 to 80% of protein content and is extracted by separating starch from the wheat flour. Isolate form of wheat is one of the purest form among all the types of wheat protein. It is majorly used in the dietary supplements industry to produce sports nutrition products such as energy drinks, sports drinks, energy bars, smoothies, etc. as they are usually made of high protein specifically designed for athletes and body builders. The application of hydrolyzed form of wheat protein is ever growing especially in the skin care and hair care industry.
Food Industry-Major Consumer of Wheat Protein
Due to growing demand of plant-based protein ingredients across various food items, the application of wheat protein in the food products is ever increasing. Different forms of wheat protein provide different tastes, flavors and properties, when used in range of food items. The market size of application of wheat protein across food industry represents around 44% of all the wheat protein applications. Such high application of the wheat protein in food industry is due to its higher preference particularly in Asian cuisines.
The application of wheat protein in beverage industry is relatively low among the applications of other protein types such as whey and soy protein. But with growing trend of veganism and vegetarianism combined with needs of consumers for variety in beverage industry will lead to increase in application of wheat protein to develop wide range of drinks. Presently, the beverage industry captures just more than one-fifth of total wheat protein application, with many experts being optimistic about this number to climb slightly higher in coming years. With growing awareness about the wheat protein and its potential health benefits, the demand of wheat protein-based supplement products is estimated to increase. The market revenue of wheat protein application in dietary supplements segment is estimated at $588.97 million in 2018.
Asia-Pacific-High opportunity region
North America is one of the leading consumers of wheat protein with the global market share of 43%. U.S. alone represents more than 50% of total wheat protein market in the region. The major driver for the market in the U.S. is increasing demand of varying protein containing products among the vegan and vegetarian population. In the European region, the wheat protein market represents just more than one-fourth of the global wheat protein market. Leading developed countries in the western region captures most of the market share such as U.K, Germany and France. High concern about the industrialized animal farming combined with increasing awareness about the health benefits of the plant-based protein products are major drivers of the European wheat protein market.
The Asia-Pacific is one of the fastest growing markets in the world. The wheat protein industry is relatively new in terms of its applications in beverage and supplement industry in the region. However, rising economic stability in many countries in the region and consequent shift to protein rich diet has led to increased demand for protein ingredients. The ongoing trend is expected to boost the consumption of wheat protein in coming years. Presently, the market of Asia-Pacific accounts for around one-fifth of total wheat protein market across the globe.
The wheat protein market of China alone accounts for around 24% of Asia-Pacific region which is closely followed by Japan and Australia with the combined market share of 34%. The major drivers for the market in the region are rising income level of the middle and lower middle-class population, growing awareness about protein supplement products and increasing demand of clean ingredients in the food and beverage products. High influence of the trends in North America and Europe drives the demand of vegetable protein and its derivative products in the South America region. Similarly, the wheat protein market of Africa is also influenced by the growing plant-based protein consumption trend combined with rising income of the population in major countries.
Competitive landscape
Most of the major wheat producing companies are located in the North American and European regions. The investment of major companies in the wheat protein industry has been intensified. Some of the most favorable strategies that companies have adopted are acquisition, expansion, investment and product launch. Archer Daniels Midland has made two investments last year. However, with growing market revenue, the number of investments is projected to increase in coming years.
Key Deliverables
- Market trends since 2014 and five year forecasts of market growth
- Detailed analysis of the micro and macro elements influencing demand trends
- Identifying opportunity spaces across segments and countries
- Supply & demand side trend and analysis
- Price trend analysis, investment prospects and competition pattern
- Insights on growth potential of the market in key countries
- Detailed analysis of major producers covering financial investments & strategies adopted
- Competitive landscape of the industry
Table of Contents
1. Introduction1.1 Research Methodology
1.2 Scope of the Study
1.3 Assumptions
2. Summary
2.1 Market Summary By Type
2.2 Market Summary By Application
2.3 Market Summary by Geography
2.4 Business Trends Summary
3. Industry Dynamics
3.1 Drivers
3.1.1 Growing demand for cheaper sources of plant based protein and meat substitute products
3.1.2 Rising health consciousness especially in developing countries
3.1.3 Strengthening demand for dietary Supplements
3.2 Restraints
3.2.1 Lack of commercially feasible extraction process
3.2.2 Growing threat from substitute products
3.2.3 Low awareness about the product
3.1.4 Increasing demand for gluten free protein products
3.3 Opportunities
3.3.1 Growing applications in sports nutrition & weight management
3.3.2 Growth in functional food & nutraceutical industry
3.4 Porter’s Five Forces Analysis
3.4.1 Bargaining power of Suppliers
3.4.2 Bargaining power of Buyers
3.4.3 Degree of Competition
3.4.4 Threat of Substitution
3.4.5 Threat of new entrants
3.5 Future Trends in Wheat Protein Industry
3.6 Value Chain Analysis
3.7 Industry Policies & Regulations
3.8 Market Innovations
4. Market Size and Forecast
4.1 Market Share, Type
4.1.1 Wheat Gluten
4.1.2 Wheat Protein Isolate
4.1.3 Textured Wheat Protein
4.1.4. Hydrolyzed Wheat Protein
4.2 Market Share, Application
4.2.1 Food
4.2.1.3 Infant Formula
4.2.1.2 Confectionary
4.2.1.3 Bakery
4.2.1.4 Snacks
4.2.1.5 Dairy Alternatives
4.2.1.6 Meat Analogues & Extenders
4.2.1.7 Processed Meat & Seafood
4.2.1.8 Others
4.2.2 Beverages
4.2.3 Dietary Supplements
4.2.4 Animal Feed
4.2.5 Others
5. Country Market Share
5.1 North America
5.1.1 U.S.
5.1.2 Canada
5.1.3 Mexico
5.1.4 Others
5.2 Europe
5.2.1 U.K.
5.2.2 Germany
5.2.3 France
5.2.4 Italy
5.2.5 Spain
5.2.6 Netherlands
5.2.7 Russia
5.2.8 Others
5.3 Asia-Pacific
5.3.1 China
5.3.2 India
5.3.3 Japan
5.3.4 South Korea
5.3.5 Australia
5.3.6 Thailand
5.3.7 Israel
5.3.8 Saudi Arabia
5.3.9 Others
5.4 South America
5.4.1 Brazil
5.4.2 Argentina
5.4.3 Colombia
5.4.4 Others
5.5 Africa
5.5.1 South Africa
5.5.2 Egypt
5.5.3 Nigeria
5.5.4 Others
6. Competitive Analysis
6.1 Market Share Analysis
6.2 Growth Strategies of leading players
6.3 Investment and Development Prospects
6.3.1 Investment in past five years
6.3.2 Investment Opportunities
6.4 Competition Pattern
6.4.1 Concentration Ratio
6.4.2 Industry Competition
6.5 Price Trend Analysis
6.5.1 Product Classifications and Their Prices
6.5.2 Factors Influencing Prices
7. Company Profiles
7.1 Archer Daniels Midland
7.2 Cargill Inc
7.3 Kerry Ingredients
7.4MGP Ingredients
7.5 Manildra Group
7.6 Roquette Freres
7.7 The Scoular Company
7.8 Glico Nutrition
7.9 Kröner-Stärke
7.10 Tereos-Syral
7.11 Crespel & Deiters GmbH & Co. KG
7.12 Crop Energies AG
7.13 Gluten Y Almidones Industriales
7.14 Agridient Inc.
7.15 White Energy Inc.
- Appendix
- Sources
- Disclaimer
Companies Mentioned
- Archer Daniels Midland
- Cargill Inc.
- Kerry Ingredients
- MGP Ingredients
- Manildra Group
- Roquette Freres
- The Scoular Company
- Glico Nutrition
- Kröner-Stärke
- Tereos-Syral
- Crespel & Deiters GmbH & Co. KG
- Crop Energies AG
- Gluten Y Almidones Industriales
- Agridient Inc.
- White Energy Inc.
