BioPharma eMarketing Summit East (Florida, United States - September 12-13, 2018)

  • ID: 4590690
  • Conference
  • Location: Florida, United States
  • 2 Days
  • Curtis & Coulter
  • Conference Dates: September 12-13, 2018
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Industry’s ONLY “TED-style” event for pharma & biotech marketing, product management, sales, digital and brand management executives to effectively initiate and leverage a digital marketing campaign for product & brand success
Different to traditional healthcare marketing events, this “TED-style” event enables attendees to fuel their marketing strategies as an engine for growth, unlock revenue, gain aggressive market share, build stronger brands and secure personal success as marketing leaders.

Take advantage of future innovative marketing and sales trends to position your business for success. From hands-on training to breakout sessions, keynotes, and panel discussions, participants get valuable insights, tools, and techniques for making the most of their marketing and sales campaigns, whether new to digital marketing or an experienced veteran.

You’re not just attending an event, you’re joining a unique community and capitalizing on the digital health revolution!

Co-located with the 3rd MedDev eMarketing Summit East. Speakers, sponsors & attendees have access to BOTH conferences at no extra charge.

Why Attend?

  • Dedicated specifically to pharma, biotech & health IT marketing professionals
  • Learn 2 years of digital marketing leadership strategies and approaches in just 2 days
  • Unique “TED-style” format to enhance your event learning and networking experience
  • Gain multiple innovative go-to-market & take-home strategies
  • Participate in dialogue-driven sessions, case studies, workshops, roundtables and interactive presentations
  • Network with healthcare’s marketing revolutionaries and join our growing community of digital marketing professionals

What Will You Learn?

  • Advancing the healthcare social media #Revolution
  • Building a content supply chain that works
  • Targeting and segmentation based on your audience data
  • The art and science of customer experience marketing
  • AI / AR / VR and machine learning to automate journeys
  • Bridging marketing and IT in a digital revolution
  • Enhance your multichannel digital campaigns direct to patients and physicians
  • Utilize big data to tell stories and streamline your pipelines
  • Disruptive marketing strategies

Who Will You Meet?

C-Suite, VP and Director Pharma & Biotech Professionals of:

  • Marketing
  • Digital Marketing
  • Communications
  • Brand Management
  • Product Management
  • Corporate Strategy
  • Social Media
  • Market Research
  • Advertising & Promotions
  • Public Relations
  • Sales
  • IT
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Day One

7:30am - 8:40am
Registration and Continental Breakfast for Conference Attendees

8:40am - 8:55am
Collaboration is King! Ice Breaker

8:55am - 9:00am
Welcome and Chairperson’s Introduction & Opening Remarks

9:00am - 9:30am
KEYNOTE: Build Greater Intimacy with Clients and Profit from ROR: Return on Relationship...

9:30am - 10:00am
The Digital Health Revolution. How Technology Will Revolutionize Today’s Healthcare Marketer

10:00am - 10:30am
Creating a Comprehensive Digital Strategy to Accelerate Target Engagement

10:30am - 11:00am
Morning Networking & Refreshment Break in Exhibit Hall

11:00am - 11:30am
Evolving your Go-to-Market Strategy in the Changing Healthcare Landscape

11:30am - 12:00pm
Bursting The Healthcare Bubble: Moving Towards a Truly Customer-Centric Mindset

12:00pm - 12:45pm
PANEL DISCUSSION: Leading Change Management in Your Digital Healthcare Marketing Setup

12:45pm - 2:00pm
Networking Lunch in the Exhibit Hall
BioPharma eMarketing Stream
MedDev eMarketing Stream

2:00pm - 2:30pm
Revolutionizing Your Brand Campaign via Social Listening, Content Marketing and Agency Collaboration
Utilizing Digital Strategy to Create a Content Engagement & Conversion Funnel for Patients

2:30pm - 3:00pm
What Can Content Do For You?
Content is king. Creating a Digital Storybook to Nurture your Customers

3:00pm - 3:30pm
Enhancing HCP Engagement and Customer Experience via Digital
Streamlining Sales with Content Marketing to Deliver the Right Message at the Right Time

3:30pm - 4:00pm
Afternoon Networking & Refreshment Break in Exhibit Hall

4:00pm - 4:30pm
Artificial Intelligence — Super Hearing for Healthcare Marketers. Making AI and Machine Learning Practical
Brand Storytelling: Listening to the Consumer Data to Enhance your Approach

4:30pm - 5:00pm
Digital Health in the Emerging Markets: How eMarketing is advancing in Asia, Latin America and Central Asia
Storytelling Success: The Art of Writing Effective Case Studies

5:00pm - 5:30pm
Customer Experience Marketing for New Products in Emerging Markets
Developing Successful Marketing Campaigns for New Product Launches

5:30pm
Chair’s Closing Remarks, Drinks Reception and End of Day One

Day Two

7:40am - 8:55am
Continental Breakfast for Conference Participants
BioPharma eMarketing Stream
MedDev eMarketing Stream

8:55am - 9:00am
Chairperson’s Introduction & Opening Remarks

9:00am - 9:30am
Perfecting the Art and Science of Customer Experience Marketing
True Marketing Leadership: Creating a Digital Culture that Resonates with your Customers

9:30am - 10:00am
DISRUPTIVE MARKETING: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
Data Visualization: Driving Consumer Engagement through Big Data Analytics

10:00am - 10:30am
Uncovering Next-Generation Digital Strategies for Harmonizing your Marketing and Sales Teams
Streamlining Sales with Content Marketing to Deliver the Right Message at the Right Time

10:30am - 11:00am
Morning Networking & Refreshment Break in Exhibit Hall

11:00am - 11:30am
Bridging the Gap Between Marketing and IT in a Digital Revolution
Streamlining Sales Force Communication Through Multi-Channel Marketing for Small Businesses

11:30am - 12:00pm
Repackaging Your Reps: Harmonizing Mobile Utilities within your Sales Team to Drive ROI
Creating a Symbiotic Relationship with Sales & Marketing

12:00pm - 1:15pm
Networking Lunch in the Exhibit Hall

1:15pm - 1:45pm
Integrating Social Media into the Marketing Mix
Enhancing the Social Media #Revolution to Health Care: A HCP’s Perspective

1:45pm - 2:15pm
The Road to ROI: Building a Strategy for Social Marketing Success
Building Mobile into Your Long Term Product and Portfolio Strategy to Drive ROI

2:15pm - 2:45pm
Innovation and Michelangelo: The future of the Market & our Changing Dynamic in Business
Utilizing Public Relations & the Media to Spread the Word

2:45pm - 3:10pm
Afternoon Networking & Refreshment Break in Exhibit Hall

3:10pm - 3:40pm
The Power of Engagement: Interactive Techniques to Breathe New Life into your Marketing Campaign
Effectively and Efficiently Combining Multiple Marketing Strategies In A Digital Format

3:40pm - 4:10pm
Building and Enhancing Physician Engagement Using a Multi-Channel Approach
Creating a Comprehensive Digital Strategy to Service Your Target Market - A Step-By-Step Approach

4:10pm - 4:40pm
Transformative Marketing: Taking Digital from Data to Demand Generation
Training Innovation in Practice for Medical Devices

4:40pm
Chair’s Wrap-up & Conference Concludes

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Ted Rubin
Keynote Social Marketing Strategist, Keynote Speaker, Brand Evangelist

Bryan Cohen
Digital Platform Lead - Promotional Operations, Sales, and, Marketing, Worldwide Innovation Fellow, Pfizer

Richard Rowe
Head of Pharmacy and Professional Marketing, Johnson & Johnson

Craig Delarge
Head of Emerging Digital Acceleration, Takeda

Mark Bard
Co-Founder & President, Digital Health Coalition

John Viera
Senior Director, Global Marketing, LEO Pharma

Josef Bednarik
Director, US Medical Affairs, Eli Lilly

McKay Allen
Director of Global Digital Marketing, Ivantis

Rodney Spady
Head, Digital Operations, Global Multi-Channel Engagement, Sanofi

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Pharma & Biotech Professionals with the following titles:

  • Chief Marketing Officers
  • Chief Commercial Officers
  • Chief Revenue Officers

VPs/Directors/Managers of:

  • Marketing
  • Digital Marketing
  • eMarketing
  • Multi-Channel/Omni-Channel Marketing
  • Brand Management
  • Product Management
  • eBusiness/eCommerce
  • Social Media
  • Market Research
  • Advertising & Promotions
  • Public Relations
  • Sales
  • Communications
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ADDRESS

Nobu Hotel Miami Beach
4525 Collins Avenue
Miami Beach
Florida
FL 33140
United States

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