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India Beer Market Outlook, 2027-28

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    Report

  • 71 Pages
  • November 2022
  • Region: India
  • Bonafide Research
  • ID: 4586465
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The production of beer in India can be traced back to the Vedic times, where mentions of the presence of a beer-like beverage known as sura can be found. Over the years, India has become quite skilled at making a lot of different varieties of beer, be it traditional or modern. One of the oldest beer brands in India under the United Breweries is the ‘Kalyani Black Label', which was launched in 1969. India’s first-ever microbrewery was set up in Pune in the year 2009 by Prateek Chaturvedi and his friend Suketu Talekar. It was named Doolally. A microbrewery is a place that produces freshly brewed beer, and the brew-master has the liberty to incorporate a mix of ingredients to make beers that taste differently. His passion for learning the ropes of microbrewing led him to give up his well-paid job for an unpaid internship at Brewerkz in Singapore. To make the construction of the brew house more cost-effective, all materials that were used to build it were completely local, which could be transported easily, hence saving a lot of surcharges. The modern beer industry saw the light of day and started thriving. The beverage has now become so popular that, since 2011, an annual beer and music festival, called the Oktober Fest, is held in Goa. The beer industry of India has only seen a rapid rise over the years and, with a steady hold over the market, the industry can hopefully achieve a lot more in the future. Since the alcohol market, especially beer, is one highly profitable market known for bringing in great revenues, it will definitely motivate more people to venture into this market, thereby giving rise to the number of local breweries.

According to the research report, India Beer Market Outlook, 2027 states that the consumption of beer was 280.75 million cases in 2021, which generated revenue of over INR 39000 crores. India consumed 23.86 million hectoliters of beer in 2021. Low-priced standard strong beer is the choice of consumers in India, which has the largest market share. Bottled beer has high sales of around 64% in India as compared to canned beer. This is due to the perception of people that bottled beer keeps the beer colder longer, and the aluminium of the can imparts a metallic taste. New Delhi and Chandigarh, which lie in the northern part of India, are the highest beer-consuming cities in India, followed by Mumbai, Bengaluru, and Hyderabad. Indians buy liquor of any type from retail outlets as they are easy to locate in their vicinity and come in handy. Earlier, urban people preferred more beer than today, where the trend is gaining traction in rural India. Some major beer brands in India are Kingfisher, Royal Challenge, and Goa Kings Beer.

The Indian alcohol market is known to have a rapid growth rate and keeps rising with every passing year. Being the third-largest alcohol industry in the world, it is needless to say that it is responsible for bringing in high revenues in the country. Beer is the third most consumed alcoholic beverage after whiskey in India, and the Indian beer industry is here to stay and has a lot of growth opportunities. But the growth rates for the future are lower when compared to whisky, vodka, and gin types.

The growth of the Indian beer industry is due to the increasing population and proportionate demand for liquor consumption. The various age groups of consumers are an important determinant in deciding the consumption of a product. Over the years, it has gained the status of being the social drink as it is preferred over hard alcoholic beverages. With a growing young population and rapid urbanization, as well as increased consumer access and choice, the beer industry has become unstoppable.

There is an increasing trend of craft beer in the Indian beer market as the choices and preferences of people change over a period of time owing to a lot of socio-economic and personal factors. Beer has evolved from a standard taste since its introduction and today is known as craft beer. These craft beers come with unique tastes and quirky packaging, which tends to appeal to the younger generation more. Bangalore’s first craft beer brand, called the Briggs Brewery, was established in 2018 by Hari Singh. This brewery brings in materials required for the making of premium quality beer, like yeast and hops, from all over the world. Another major craft beer brand in India is Bira. What began as a venture in 2015 by importing Belgian brews, has now completely transformed itself into an Indian product. In 2016, its first production plant was established in Indore. Later, their locations spread across Mysore, Kovur, and Nagpur. There are a lot of other craft breweries, such as Simba, White Owl, Kati Patang, and so on. This initiative around the country has provided people with a completely different taste of beer, and now the market demand for craft beer has taken a positive turn and is expected to continue doing great business in the future. And this industry is easily one of the most profitable industries in the sector of manufacturing beer.

Due to COVID, retail sales of beer were completely shut down from March 23, 2020, until the first week of May, causing a considerable drop in sales for beer. However, during 2020-21, the Indian beer market shrank by force due to COVID. The industry has evolved from manufacturing standard beers such as strong and lager beer to flavoured and variety beers in line with trends in other developed countries. Bars, pubs, restaurants, and clubs were shuttered. Concerts, festivals, and sports events were cancelled or postponed. The beer industry, which was largely tied to the hospitality sector, suffered furloughs, layoffs, and steep declines in sales as countries went in and out of (partial) lockdown in staggered stages throughout 2020 and 2021.

Companies mentioned in the report: United Breweries Limited, SABMiller India Limited, Carlsberg India Private Limited, Crowns Beers India Private Limited, Devans Modern Breweries Limited, Som Distilleries and Breweries Limited, Mohan Meakin Limited, Molson Coors Cobra India Private Limited, B9 Beverages Private Limited

Considered in the Report:

  • Geography: India
  • Historic Year: 2016-17
  • Base Year: 2021-22
  • Estimated Year: 2022-23
  • Forecast Year: 2027-28

India by Region

  • South India
  • West India
  • North India
  • East India

By Segments covered in the report

  • Standard Beer
  • Premium Beer

By Category covered in the report

  • Overall Strong Beer
  • Overall Mild Beer

By Packaging type covered in the report

  • Bottled
  • Canned

By Cities covered in the report

  • New Delhi
  • Mumbai
  • Bengaluru
  • Hyderabad
  • Pune
  • Others

By Sales Channel covered in the report

  • Retail Channel
  • Institutional Channel
  • CSD (Canteen Stores Department)

By Demographic covered in the report

  • Rural
  • Urban

The Approach of the Report:

The publisher performed primary as well as secondary research for this study. Initially, a list of manufacturers and suppliers operating in the Sun Care Market of India were sourced through secondary sources. With the identified companies and consumers, primary research was carried out which included conducting online surveys, competitor analysis and exhaustive personal interviews - both face to face as well as telephonic basis, to extract maximum information from participants like industry executives/ distributors or consumers. Primary research gave us an idea of company revenues, export, pricing, geographical presence, channel partner model, USP etc. and also helped us to identify various small players who otherwise have less presence on the web.

The publisher seeks secondary data from third-party sources such as published articles, company websites, magazine articles, associations, trade journals, annual reports, government official websites and other paid database sources. In addition, data is also mined from a host of reports in our repository, as well as a number of paid databases of Indian government. Using both primary and secondary information, the publisher calculated the market size through a bottom-up approach, where manufacturers’ value sales data for different types of sun care products were recorded and subsequently forecasted for the future years.

Intended Audience:

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to alcohol beverages industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Table of Contents

1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. India Macro Economic Indicators
2.8. Demographics Insight
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Indian Alcoholic Beverages Market Outlook
4.1. By Value
4.2. By Volume
4.3. Market Share
4.3.1. By Region
4.3.2. By Demographics
4.3.3. By Sales Channel
5. India Beer Market Outlook
5.1. Market Size by Value
5.2. Market Share
5.2.1. By region
5.2.2. By Demographics
5.2.3. By Distribution Channel
5.2.4. By Product Type
5.2.5. By Price Segment
5.2.6. By Packaging type
5.2.7. By Company
5.3. Product Price Variant
6. PEST ANALYSIS
7. Trade Dynamics
7.1. Import
7.2. Export
8. Market Dynamics
8.1. Drivers
8.2. Challenges
9. Market Trends and Developments
10. Competitive Landscape
10.1. Porter's Five Forces
10.2. Company Profile
10.2.1. United Breweries Ltd
10.2.1.1. Company Snapshot
10.2.1.2. Company Overview
10.2.1.3. Financial Highlights
10.2.1.4. Geographic Insights
10.2.1.5. Business Segment & Performance
10.2.1.6. Product Portfolio
10.2.1.7. Key Executives
10.2.1.8. Strategic Moves & Developments
10.2.2. Sab Miller India Limited
10.2.3. Carlsberg India Private Limited
10.2.4. Crowns Beer India Private Limited
10.2.5. Devans Modern Breweries Ltd
10.2.6. Som Distilleries & Breweries Limited
10.2.7. Mohan Meakin Limited
10.2.8. Molson Coors Cobra India Pvt Limited
10.2.9. B9 Beverages Pvt Limited
11. Strategic Recommendations12. Disclaimer
List of Figures
Figure 1: India Population 2017-2021(In Crore)
Figure 2: India Population Age Structure (EST. 2019)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Alcoholic Beverages Market Size by Value 2016-17 to 2027-28F (in INR Crore)
Figure 5: India Alcoholic Beverages Market Size by Volume 2016-17 to 2027-28F (in Billion Liters)
Figure 6: India Alcoholic Beverages Market Share by Value, By Region, 2016-17, 2021-22 & 2027-28F
Figure 7: India Alcoholic Beverages Market Share by Value, By Demographics, 2016-17, 2021-22 & 2027-28F
Figure 8: India Alcoholic Beverages Market Share by Value, By Sales Channel, 2016-17, 2021-22 & 2027-28
Figure 9: Porter's Five Forces of India Beer Market
List of Table
Table 1: India Beer Market Size by Value (in INR Crore) (2016-17 to 2027-28F)
Table 2: India Beer Market Share by Value by Region (2016-17, 2021-22 & 2027-28))
Table 3: India Beer Market Share by Value by Demographics (2016-17, 2021-22 & 2027-28)
Table 4: India Beer Market Share by Value by Distribution Channel (2016-17, 2021-22 & 2027-28)
Table 5: India Beer Market Share by Value by Product Type (2016-17, 2021-22 & 2027-28)
Table 6: India Beer Market Share by Value by Price Segment (2016-17, 2021-22 & 2027-28)
Table 7: India Beer Market Share by Company (2021)
Table 8: HS Code for Beer Products in India 2021
Table 9: Import Duty Structure for HS Code XXXX in India 2021
Table 10: Import of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 11: Import of HS Code XXXX in India - By Country by Value & Volume Share 2021-22
Table 12: Export of HS Code XXXX in India - Value & Volume 2016-17 to 2021-22
Table 13: Export of HS Code XXXX in India - By Country by Value & Volume Share 2021-22

Executive Summary

What is the best substitute to whiskey & wine which leaves you high and burns a hole in your pocket? Maybe Beer

The price of whisky,wine and other alcoholic beverages is increasing since a long time and are expected to further increase owing to rising inflation and changing in government rules and policies. Beer only seems to be the best drink which comes easy in the pockets of Indian consumers.

Beer is considered to be one of the most popular drinks after water tea and coffee in the world. Beer is a drink produced by brewing malted barley; the other alternatives of malted barley which are used are wheat, maize (corn), and rice. Many scholars of history believe that Beer is amongst the oldest and widely consumed alcoholic drinks in the world. Beer in India is the most consumed drink after whisky. Beer is considered be more popular between the corporate employees, youths and women for its offerings such as a low level of alcohol by volume with less drunkenness, lower prices, and many more.

According to the report ‘India Beer Market Outlook, 2023’ despite the last two years being worst for Indian beer industry the market is expected recover in next couple of years and then move back to the growth track soon.  The Indian beer is forecasted to grow with a CAGR of more than 6% till 2022-23. Within major segments of beer i.e. strong beer and mid beer, Indian is primarily a strong beer consuming nation but recently the mild beer market is achieving high growth with increasing brands in mild segment as a result of entrance of the strong beer producing firms in mild segment with mild brands. The huge market potential of Indian beer market has also attracted many foreign brands. The new trend of craft beer has led to the huge success of B9 Beverages’ Bira 91 and is expected to encourage many global players to come India with their craft beers.

Beer generally contain ABV (Alcohol by volume) of around 4% to 8% which is one of the reason why it provides less drunkenness and doesn’t make you high easily which is generally preferable by women and youths of India and has resulted in increasing popularity between them. While the average selling price (ASP) of Whisky and other alcoholic beverages range between INR 250 to 600 rupees (excluding high premium and super premiumbrands) for a full bottle, while  the ASP of beer is just around INR 100 rupees (excluding high premium brands) for a full bottle which makes it pocket friendly for the consumers. So, Beer can be considered the best substitute to whisky and other alcoholic beverages as beer provides the felling of consuming alcohol within reasonable cost and doesn’t make people high easily.

Major companies that operate into Indian Beer market are United Breweries Limited, Carlsberg India Private Limited, Crown Beer India Private Limited, SABMiller India Limited, Mohan Meakin Limited, Molson Coor Cobra India Private Limited, B9 Beverages Private Limited, Devans Modern Breweries Limited, SOM Distilleries and Breweries Limited.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • United Breweries Limited
  • Carlsberg India Private Limited
  • Crown Beer India Private Limited
  • SABMiller India Limited
  • Mohan Meakin Limited
  • Molson Coor Cobra India Private Limited
  • B9 Beverages Private Limited
  • Devans Modern Breweries Limited
  • SOM Distilleries And Breweries Limited
  • United Spirit Limited (Diageo Group)