Unified Communication-as-a-service in the Manufacturing Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The unified communications-as-a-service in manufacturing market is expected to register a CAGR of 14.74% over the forecast period of (2021 - 2026). With the increasing adoption of Industry 4.0 initiatives by the manufacturing firms, are set to revamp the manufacturing industry which is also expected to influence the UCaaS market in a positive way.

• Modernizing outdated business phone and call center systems boost productivity and reduces costs according to industry estimations by 30%. Further, in the manufacturing industry, workers interact with different regional offices or headquarters to ensure smooth workflow. Thus, it will lead to the adoption of UCaaS in manufacturing.
• Moreover, as manufacturers are shifting to the cloud because of the features such as increased automation and agility, delivering enhanced customer experience, and increased cost savings and return on investment. Thus, owing to the benefits such as better communication, increased decision-making ability by the UCaaS solution will drive the market.
• in September 2019, Digerati Technologies, Inc. acquired Nexogy, Inc. a provider of cloud communication and broadband solutions tailored for businesses. The acquisition was a strategic move towards a continued focus on the US market of SMBs, of which approximately 75% or 21 million have not migrated to a UCaaS or cloud communications solution. Owing to such opportunities in the SMBs segment, it is expected to be the targeted market segment by vendors over the forecast period.
• However, the less awareness about UCaaS and their advantages are few restraints which are hampering the adoption rate of UCaaS.

Key Market Trends

Increasing Government Initiative to Influence the Market

• According to Symphony RetailAI, 28% of retailers cited the growing dependence on parallel shippers to achieve faster fulfillment to consumers as challenges they face about their supply chain management. The adoption of UCaaS during such a process would lead to proper communication among them which would result in faster delivery of the products.
• In March 2019, Unified-communications-as-a-service provider Fuze has partnered with Samsung Electronics America Inc. to provide mobile UCaaS for remote and distributed workers. This partnership is expected to impact positively on the market.
• Moreover, factory-floor personnel is taking advantage of the BYOD policy by taking advantage of the convenience of mobile phones and tablet computers is driving the market. Implementing UCaaS will lead to integrating voice, text, and video on a single, mobile device, and one simple user interface would help in increasing productivity among the organizations.
• Additionally, government initiatives such as Made in China 2025, which aim to make China dominant in the global high-tech manufacturing sector is influencing other regions which in return is driving the market. This initiative is focused on manufacturing electric cars and other new energy vehicles, next-generation information technology (IT) and telecommunications, and advanced robotics and artificial intelligence and are expected to drive the unified communication-as-a-service in the manufacturing market.

Asia- Pacific to Witness the Fastest Growth

• Asia-Pacific is expected to witness fastest growth owing to the presence of worlds's manufacturing hub i.e. China and other big economies such as India and Japan.
• Further, the introduction of new technologies like 5G is expected to drive the UCaaS market in the region. The increasing trial of launching 5G in different cities by China and Japan with a view to creating smart factories that would boost the UCaaS market positively.
• Moreover, the vendors are expanding their geographical presence in the region by implementing a strategic partnership or merger and acquisition is further driving the market.
• For instance, in July 2019, 8x8, Inc, announced the acquisition of privately-held Wavecell Pte. Ltd., a Singapore-based global Communications Platform-as-a-Service (CPaaS) provider. The acquisition expands 8x8’s presence into the rapidly growing Asian market, including Singapore, Indonesia, Philippines, Thailand, and Hong Kong.
• Additionally, Indian government initiative such as Make in India which is encouraging companies to manufacture their products in India and enthuse with dedicated investments into manufacturing is providing an opportunity for the market to grow exponentially.
• Therefore, all the factors are expected to complement the growth of the unified communication-as-a-service in manufacturing market in the region.

Competitive Landscape

The unified communications-as-a-service in the manufacturing market is highly competitive in nature because of the presence of global players. Some of the vendors are Cisco Systems, Inc, 8x8, Inc, Avaya Inc., and Tata Communications. Product launches, high expense on research and development, partnerships and acquisitions, etc. are the prime growth strategies adopted by these companies to sustain the intense competition. Few recent developments are:

• September 2019 - 8x8, Inc. launched an 8x8 Video Meetings solutions as part of their service subscriptions for Virtual Office mobile and desktop applications. 8x8 Video Meetings enabled external participants to join meetings directly from their browser without the need to download plugins or software applications.
• September 2019 - Cisco Systems, Inc completed the acquisition of a privately-held Voicea. With the acquisition of Voicea technology, Cisco would enhance its Webex portfolio of products with a powerful transcription service that blends AI and Automated Speech Recognition (ASR) to unlock the power of any collaboration, like meetings and calls.

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