Television Advertising in the US - Procurement Research Report

  • ID: 4591431
  • Report
  • Region: United States
  • 27 pages
  • IBISWorld
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FEATURED COMPANIES

  • 21st Century Fox
  • AT&T Inc.
  • CBS Corporation
  • Comcast Corporation
  • The Walt Disney Company
  • MORE

Television Advertising Procurement in the US

This report is intended to assist buyers of television advertising. Television advertising is programming during which commercials produced and paid for by organizations are aired. These services are used to promote a variety of goods, services and ideas. Common buyers of television advertising include automobile manufacturers, wireless telecommunication companies and restaurants. Television advertising can be acquired from media conglomerates, multichannel video programming distributors and independent television stations. This report does not cover advertising in other forms of media or the production of television advertisements.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • 21st Century Fox
  • AT&T Inc.
  • CBS Corporation
  • Comcast Corporation
  • The Walt Disney Company
  • MORE
ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY
Note: Product cover images may vary from those shown
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  • Comcast Corporation
  • AT&T Inc.
  • The Walt Disney Company
  • 21st Century Fox
  • CBS Corporation
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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