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Television Advertising in the US - Procurement Research Report

  • ID: 4591431
  • Report
  • July 2019
  • Region: United States
  • 27 pages
  • IBISWorld
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FEATURED COMPANIES

  • AT&T Inc.
  • CBS Corporation
  • Comcast Corporation
  • The Walt Disney Company
  • Viacom Inc.
  • MORE

Television Advertising Procurement in the US

This report is intended to assist buyers of television advertising. Television advertising is programming during which commercials produced and paid for by organizations are aired. These services are used to promote a variety of goods, services and ideas. Common buyers of television advertising include automobile manufacturers, wireless telecommunication companies and restaurants. Television advertising can be acquired from media conglomerates, multichannel video programming distributors and independent television stations. This report does not cover advertising in other forms of media or the production of television advertisements.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • AT&T Inc.
  • CBS Corporation
  • Comcast Corporation
  • The Walt Disney Company
  • Viacom Inc.
  • MORE
ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations
COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization
MAJOR COMPANIES

OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance
KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios
JARGON & GLOSSARY
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  • Comcast Corporation
  • The Walt Disney Company
  • AT&T Inc.
  • CBS Corporation
  • Viacom Inc.
Note: Product cover images may vary from those shown
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