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Middle East & Africa Confectionery Market - Segmented by Product Type, Distribution Channel, and Geography – Growth, Trends, and Forecast (2018 - 2023)

  • ID: 4591906
  • Report
  • Region: Africa, East Africa, Middle East
  • 110 pages
  • Mordor Intelligence
until Dec 31st 2019
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  • Clif Bar & Company
  • Ferrero Group
  • Grupo Bimbo
  • Hershey Co
  • Mars Inc.
  • Meiji Co. Ltd
  • MORE
The Middle East & Africa confectionery market is expected to reach USD 16,356 by 2023, witnessing a healthy CAGR of 5.1%, during the forecast period. Chocolate consumption volume in Middle-east experienced a steady growth despite of the declining volume sales in western countries. The Middle East & Africa offer the potential opportunity to confectionery manufacturers owing to increased demand, high population and purchasing power in the region. Confectionery sale in the region increased from 32 million Kg in 2012 to 34 million Kg in 2018.

Sugar confectionery accounts for over 52% of retail confectionery sale in the region. Confectionery consumption pattern varies from country to country. For example, sugar confectionery accounts for 24% of the retail sale in Saudi Arab while it only accounts for 12% of the sale in UAE.

Chocolate Craving Continue to Attract Sales

Chocolate accounts for about 30% of the confectionery market in Middle East & Africa, owing to consumer preference for healthy products, such as cocoa. The category registered the fastest growth rate in the confectionery value sales. Countlines is the most consumed chocolates in the region, which is growing at a more rapid rate of 6.8%. The demand for countline sales crossed USD 1,780 million in 2017, driven by on-the-go and convenient pack style of products. Countline that includes chocolate bars, wafers coated with chocolate, which are available in multi-packs, mini size, and various formats, eaten as snacks at multiple occasion. Countlines dominates the chocolate confectionery market with a volume share of 30.5% in 2016, which is followed by Softlines/Selflines. Boxed assortments sale is growing in developing region owing to seasonal chocolate gifting trend. The boxed chocolate market is expected to grow at a faster rate of 7.3%, during the forecast period, owing to increasing demand for premium chocolate and attractive packaging.

Sugar confectionery is the second largest segment which is followed by gum and snack bar. High sugar content related to obesity is a severe concern among consumers that affected the sugar confectionery sales. Introduction of healthier oral products formulated with mint accelerated the gum market growth. Growing health & wellness snacking options are expected to affect the confectionery market.

UAE Boosting Confectionery Sales

Saudi Arabia continues to dominate the market despite economic downturn, which affected the confectionery growth rate. However, UAE is growing at a much faster rate of 14% driven by rising in per capita income, young population fuel seasonal chocolate sales. Consumers are looking for healthier options, such as low calorie, high cocoa, and functional ingredients based confectionery. Functional claim on the confectionery products label is proliferating. In recent years, there has been a significant increase in the number of products launched in sugar-free gums, energy chews, and candy. Chocolate confectionery and gums are the more popular category in MNEA region as compared to sugar confectionery sale. The confectionery production industry in the Middle East has recorded a growth of 20% in annual turnover. Increased foreign working population, growing organized distribution channel and high per capita income is driving the confectionery market. Heavy price and discount offered at supermarkets/hypermarkets are another factor boosted the chocolate confectionery sale in the region.

Key Developments
  • May 2017 - Premium and Halal certified chocolate maker, Patchi doubled its production capacity to 10 MT in UAE owing to increase demand. Patchi’s current facility at Dubai Industrial Park is halal-certified, which is the first halal luxury chocolatier in UAE.
The Middle East & Africa confectionery market is competitive with multinational players accounting for major share. New product innovation and low calorie label claim are the main strategy adopted by the key player. Cereal and granola bars performed well in the past few year compared to energy bar. Many chocolate players, such as Nestle is planning to launch premium chocolate in emerging countries, such as in India.

Major players - MARS INC., FERRERO, NESTLE SA, HERSHEY CO., MEIJI CO. LTD., amongst others.

Reasons to Purchase this Report
  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
  • Market value (USD Million) and volume (Kg Million) data for each segment and sub segment
  • Covering three broad category of confectionery: Chocolate, gums, sugar confectionery, and snack bar
  • Distribution Channel sales Analysis by Value
  • Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet in excel
Customization of the Report

This report can be customized to meet your requirements.
Note: Product cover images may vary from those shown
2 of 4


  • Clif Bar & Company
  • Ferrero Group
  • Grupo Bimbo
  • Hershey Co
  • Mars Inc.
  • Meiji Co. Ltd
  • MORE
1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Scope of the Market

2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modeling
2.4.4 Expert Validation

3. Market Overview
3.1 Market Trends
3.2 Market Dynamics
3.2.1 Drivers Increased Consumption of Premium Chocolates Innovation in Product Flavors and Packaging Format Increased Demand of On-the-go Snacking
3.2.2 Restraints Health Concern Related to High Sugar Content Consumers Changing Lifestyles and Trends
3.2.3 Opportunities
3.2.4 Porter's Five Forces Analysis Bargaining Power of Suppliers Bargaining Power of Buyers Threat of New Entrants Threat of Substitute Products and Services Degree of Competition

4. Market Segmentation
4.1 By Product Type
4.1.1 Chocolate Alfajores Softlines/Selflines Boxed Assortments Chocolate With Toys Countlines Seasonal Chocolate Molded Chocolate Other Chocolate Confectionery
4.1.2 Gum Bubble Gum Chewing Gum
4.1.3 Sugar Confectionery Boiled Sweets Liquorice Lollipops Medicated Confectionery Mints Pastilles, Gums, Jellies, and Chews Toffees, Caramels, and Nougat Other Sugar Confectionery
4.1.4 Snack Bar Cereal Bars Energy Bars Other Snack Bars
4.2 By Distribution Channel
4.2.1 Convenience Stores
4.2.2 Specialist Retailers
4.2.3 Supermarkets and Hypermarkets
4.2.4 Online Retail
4.2.5 Variety Stores
4.2.6 Others
4.3 By Geography
4.3.1 Middle East & Africa South Africa Saudi Arabia United Arab Emirates Rest of Middle East & Africa

5. Competitive Landscape
5.1 Market Share Analysis
5.2 Strategy Adopted by Key Players
5.3 Most Active Companies in the Past Five Years

6. List of Company Profiles
6.1 Overview
6.2 Products & Services
6.3 Financials
6.4 Key Developments
6.5 Strategies Adopted
6.6 SWOT Analysis of Major Five Players

7. Companies Covered
7.1 Mondeléz international Inc.
7.2 Mars Inc.
7.3 Nestle SA
7.4 Ferrero Group
7.5 Meiji Co. Ltd
7.6 Hershey Co
7.7 Lotte Confectionery Co. Ltd
7.8 Grupo Bimbo, S.A.B. de C.V.
7.9 Lotte Group
7.10 Clif Bar & Company
7.11 QuestNutrition LLC
7.12 Wm. Wrigley Jr. Company

8. Appendix
8.1 Disclaimer
8.2 Sources
1: Confectionery Market: Revenue in USD million, by Country, Middle East & Africa, 2015-2023

2. Confectionery Market: Revenue in USD million, by Chocolate, Middle East & Africa, 2015-2023

3. Confectionery Market: Revenue in USD million, by Snack Bar, Middle East & Africa, 2015-2023

4. Confectionery Market: Revenue in USD million, by Sugar Confectionery, Middle East & Africa, 2015-2023

5. Confectionery Market: Revenue in USD million, by Gum, Middle East & Africa, 2015-2023

6. Confectionery Market: Revenue in USD million, by Distribution Channel, Middle East & Africa, 2015-2023

7. Confectionery Market: Volume in million Kg, by Country, Middle East & Africa, 2015-2023

8. Confectionery Market: Volume in million Kg, by Product Type, Middle East & Africa, 2015-2023
Note: Product cover images may vary from those shown
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4 of 4
  • Mondeléz international Inc.
  • Mars Inc.
  • Nestle SA
  • Ferrero Group
  • Meiji Co. Ltd
  • Hershey Co
  • Lotte Confectionery Co. Ltd
  • Grupo Bimbo
  • S.A.B. de C.V.
  • Clif Bar & Company
  • Wm. Wrigley Jr. Company
  • QuestNutrition LLC
  • Perfetti Van Melle
Note: Product cover images may vary from those shown