Top Trends in Pet Products 2018: The Latest Trends in Pet Food and Pet Care Products

Top Trends in Pet Products 2018: The latest trends in pet food and pet care products

Summary

Market for Pet Products continues to expand globally and pet owners' demand for pet products varies, which conveys great opportunities for pet product manufacturers. Innovative launches will grab pet owners' attention but they must deliver high quality as consumers globally consider quality to be the most influential factor over their choice of pet products. Interestingly, there are some regional differences and therefore understanding local priorities is key to targeting pet owners with the most appropriate innovations. For example, pet owners in Latin America and Europe are highly quality-driven, while North American pet owners consider quality and price/promotions to be almost equally important.

Unpredictable behavior of pets is also a key consideration - for example, cats are relatively fussy eaters compared to dogs so health-conscious owners' choice of healthy cat food may not appeal to a cat's taste buds. Some pet owners even extend their personal dietary preferences to their pets (e.g. vegan, vegetarian, flexitarian). The challenge for pet food manufacturers is therefore to continually innovate with new products that satisfy pet appetites as well as supplying essential nutrients.

The report "Top Trends in Pet Products 2018", examines the key consumer behaviors that are shaping preferences within this space, and subsequently how this is translating into innovation and future opportunities.

This report outlines the key consumer and innovation trends currently impacting the core categories in the pet products sector: pet food and pet care. Trends explored in this research include innovation opportunities in offering alternative diets for pets, premiumization of pet products, new pet food formats ensuring naturalness, and digital tools becoming mainstream in pet care.

Key findings of the report:

• Trends in consumer behavior and preferences heavily influence trends in pet product innovations and lifestyles, so pet product innovations often follow "human" trends.


• "Healthy" is a key aspect that pet owners seek in pet products, but some pets are also fussy with their food so taste is also a key criteria when exploring new product formulations.


• Pet owners will always be keen to find innovations that improve the quality of life of their pets; however, these innovations must convey safety in order to gain and maintain consumer trust in the brand.


• Quality and price are two of the main influential factors over pet owners' choice on pet products, and products need to balance these factors in order to succeed.

Companies Mentioned: P&G, Procter & Gamble, Earth Chemical, Dr. Beckmann, Tesco, Mulieres, Breathe, Kao Corp, Hero Clean, Mrs. Meyer's Clean Day.

Scope

• Trends in consumer behavior and preferences heavily influence trends in pet product innovations and lifestyles, so pet product innovations often follow "human" trends.


• "Healthy" is a key aspect that pet owners seek in pet products, but some pets are also fussy with their food so taste is also a key criteria when exploring new product formulations.


• Pet owners will always be keen to find innovations that improve the quality of life of their pets; however, these innovations must convey safety in order to gain and maintain consumer trust in the brand.


• Quality and price are two of the main influential factors over pet owners' choice on pet products, and products need to balance these factors in order to succeed.

Reasons to buy

• Identify how brands can innovate to engage consumers as well as showcasing best-in-class innovation examples throughout.


• Learn what consumer behavior is driving innovation using the author's latest consumer research.


• Access valuable strategic take-outs to help direct future decision-making and inform new product development.