ForeSights: Canned Water - Solving Sustainability Problems of Bottled Water

ForeSights: Canned Water - Solving sustainability problems of bottled water

Summary

Still water packaged in a can or box is currently seen as unusual but could potentially address the plastic pollution problem.

Both regulations and consumers' environmental consciousness will drive growth in alternatives to the plastic bottle. Among them, the aluminum can is a sustainable and elegant option. It is also convenient and represents good value for money. Canned water is a logical extension of the trend for healthy and sustainable living among younger consumers.

Scope

• The packaging format responds to both ethical and practical concerns. It is highly recyclable and lightweight, and preserves water better than plastic bottles.
• There are opportunities for manufacturers to target young adults, especially in the developed world, with simple but elegant designs.

Reasons to buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.