Country Profile: Savory Snacks in Turkey
Summary
The savory snacks sector in Turkey is led by the processed snacks category in both value and volume terms. Nuts and seeds is expected to register the fastest growth in value terms during 2017-2022. Hypermarkets & supermarkets accounted for the leading share in the distribution of savory snacks in the country. Flexible packaging is the most commonly used pack material, followed by paper & board and rigid plastics. Tadim Gida, PepsiCo, and Peyman Gida are the leading market players in the sector.
The Country Profile report on the savory snacks sector in Turkey provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
Scope
Reasons to buy
Summary
The savory snacks sector in Turkey is led by the processed snacks category in both value and volume terms. Nuts and seeds is expected to register the fastest growth in value terms during 2017-2022. Hypermarkets & supermarkets accounted for the leading share in the distribution of savory snacks in the country. Flexible packaging is the most commonly used pack material, followed by paper & board and rigid plastics. Tadim Gida, PepsiCo, and Peyman Gida are the leading market players in the sector.
The Country Profile report on the savory snacks sector in Turkey provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2012-2022
- Category coverage: Value and growth analysis for ethnic/traditional snacks, meat snacks, nuts and seeds, popcorn, potato chips, pretzels and processed snacks with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
- Leading players: Market share of brands in value terms in 2017
- Distribution data: Percentage of sales within each category through distribution channels such as cash & carries and warehouse clubs, hypermarkets & supermarkets, convenience stores, “dollar stores”, variety stores & general merchandise retailers, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Package material data for flexible packaging, paper & board, rigid metal, rigid plastics, and others; Pack data for: bag/sachet, can, stand up pouch, specialty container, tub, aerosol, tray, and jar.
Scope
- The per capita consumption of savory snacks was higher in Turkey compared to global level in 2017
- Potato chips and ‘nuts and seeds’ categories are expected to gain market share in value terms during 2017-2022
- Hypermarkets & supermarkets is the leading distribution channel in the Turkish savory snacks sector
- Tadim is the leading brand in the Turkish savory snacks sector, in both value and volume terms
- Flexible packaging is the most commonly used pack material in the Turkish savory snacks sector.
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
- Report scope
- Executive summary
- Turkey in the global and regional context
- Turkey in the global and Eastern Europe savory snacks sector
- Turkey compared to other leading countries in Eastern Europe
- Per capita consumption and expenditure - Turkey compared to Eastern Europe and global levels
- Sector analysis - savory snacks
- Country snapshot - savory snacks sector in Turkey
- Value and volume analysis - savory snacks sector in Turkey
- Cross category comparison - value and growth rate
- Change in category share by value
- Cross category comparison - volume and growth rate
- Change in category share by volume
- Per capita consumption analysis by category
- Category analysis: ethnic/traditional snacks
- Category analysis: meat snacks
- Category analysis: nuts and seeds
- Segment analysis (in value terms): nuts and seeds
- Segment analysis (in volume terms): nuts and seeds
- Category analysis: popcorn
- Segment analysis (in value terms): popcorn
- Segment analysis (in volume terms): popcorn
- Category analysis: potato chips
- Category analysis: pretzels
- Category analysis: processed snacks
- Segment analysis (in value terms): processed snacks
- Segment analysis (in volume terms): processed snacks
- Distribution analysis
- Distribution channel share analysis: savory snacks
- Distribution channel share analysis by category
- Competitive landscape
- Brand share analysis by sector
- Brand share analysis by category
- Private label share analysis by category
- Growth of private labels compared to branded products
- Degree of consolidation/fragmentation by category
- Health & wellness
- Health & wellness trend analysis
- Health & wellness market analysis by product attribute
- Health & wellness market analysis by consumer benefit
- Category comparison - with health & wellness claims and without health & wellness claims
- Packaging analysis
- Pack material
- Pack type
- Closure type
- Primary outer type
- Consumergraphics
- Demographic analysis
- Macroeconomic analysis
- Economic summary, labor market trends, and demographic trends
- Country risk index (CRI)
- Methodology
- Definitions
- Appendix
List of Tables
- Country snapshot - leading value and volume categories
- Cross category comparison - by value (2012-2022)
- Cross category comparison - by volume (2012-2022)
- Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (in kg), 2017
- Nuts and seeds - value analysis by segment, 2012-2022
- Nuts and seeds - volume analysis by segment, 2012-2022
- Popcorn - value analysis by segment, 2012-2022
- Popcorn - volume analysis by segment, 2012-2022
- Processed snacks - value analysis by segment, 2012-2022
- Processed snacks - volume analysis by segment, 2012-2022
- Change in distribution share, 2012-2017
- Category comparison- with health & wellness and without health& wellness claims, 2012-2017
- Use of primary outer type by category (in pack units), 2017
- Performance overview (score: 1-100)
- Category value and volume data, by segment
- Per capita consumption (in kg), 2012-2022
- Per capita expenditure, 2012-2022
- Savory snacks sales distribution in Turkey - by category, 2017
- Brand share (in value and volume terms) in the savory snacks sector, 2017
- Brand share (in value and volume terms) in the savory snacks sector by category, 2017
- Key health & wellness product attributes driving sales in Turkey, 2012-2022
- Key health & wellness consumer benefits driving sales in Turkey, 2012-2022
- Pack material (in million pack units), 2012-2022
- Pack materials by category (in million pack units), 2017
- Pack type (in million pack units), 2012-2022
- Pack types by category (in million pack units), 2017
- Closure type (in million pack units), 2012-2022
- Closure types by category (in million pack units), 2017
- Primary outer type (in million pack units), 2012-2022
- Primary outer types by category (in million pack units), 2017
- Real GDP and annual growth (%), 2014-2022
- Nominal GDP and annual growth (%), 2014-2022
- Consumer price inflation (%), 2014-2022
- Employed people and unemployment rate (%), 2014-2022
- Household consumption expenditure and annual growth (%), 2014-2022
- Population and annual growth (%), 2014-2022
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Exchange rates, 2012-2022
List of Figures
- Value and volume share of Turkey in the global and Eastern Europe savory snacks sector, 2017-2022
- Turkey compared to other top countries in terms of market share, growth, and competitive landscape
- PCC comparison - Turkey, Eastern Europe, and global, 2012-2022
- PCE comparison - Turkey, Eastern Europe, and global, 2012-2022
- Market size and growth analysis by value and volume, savory snacks sector, 2012-2022
- Cross category comparison - by value growth rate (2012-2022)
- Change in category share (in value terms), 2017-2022
- Cross category comparison - by volume growth rate (2012-2022)
- Change in category share (in volume terms), 2017-2022
- Market size and growth analysis by value and volume, ethnic/traditional snacks category, 2012-2022
- Market size and growth analysis by value and volume, meat snacks category , 2012-2022
- Market size and growth analysis by value and volume, nuts and seeds category, 2012-2022
- Market size and growth analysis by value and volume, popcorn category, 2012-2022
- Market size and growth analysis by value and volume, potato chips category , 2012-2022
- Market size and growth analysis by value and volume, pretzels category, 2012-2022
- Market size and growth analysis by value and volume, processed snacks category, 2012-2022
- Share of key distribution channels, 2017 - savory snacks
- Key distribution channel share by category, 2017
- Leading brands (in value and volume terms) in the savory snacks sector, 2017
- Leading brands (in value and volume terms) by category in the savory snacks sector, 2017
- Private label penetration by category (in value terms), 2017
- Growth analysis, private label and brands, 2012-2017
- Category-wise consolidation/fragmentation (in value terms) - savory snacks, 2017
- Value of health & wellness claims by category, 2017-2022
- Contribution of health & wellness by product attributes, 2017-2022
- Contribution of health & wellness by consumer benefits, 2017-2022
- Key pack materials in the Turkish savory snacks sector, percentage share of pack units, 2017
- Annual growth rate by key pack material, 2012-2022
- Use of pack material by category (in pack units), 2017
- Key pack types in the Turkish savory snacks sector, percentage share of pack units, 2017
- Annual growth rate by key pack type, 2012-2022
- Use of pack type by category (in pack units), 2017
- Key closure types in the Turkish savory snacks sector, percentage share of pack units, 2017
- Annual growth rate by key closure type, 2012-2022
- Use of closure type by category (in pack units), 2017
- Key primary outer typed in the Turkish savory snacks sector, percentage share of pack units, 2017
- Annual growth rate by key primary outer type, 2012-2022
- Demographic analysis
- Real GDP value and annual growth (%)
- Nominal GDP value and annual growth (%)
- Consumer price inflation (%)
- Household consumption expenditure growth (%)
- Population (millions) and annual growth (%)
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Employed people (millions) and unemployment rate (%)
- Five lowest risk nations in GCRI Q3 2017
- Five highest risk nations in GCRI Q3 2017
- Country risk analysis - Turkey compared to Eastern Europe and the world
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Tadim Gida
- PepsiCo
- Peyman Gida
- The Kellogg Company
- Mondelez International Inc
- Dogus Yiyecek Ve Icecek
- Malatya Pazari
- Papagan Kuruyemis
- Saracoglu Nuts
- Snacks and Food Ltd. Co
