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Update on our Top 10 Global Consumer Trends for 2018: It s in the DNA - I m so Special

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  • 13 Pages
  • July 2018
  • Region: Global
  • Euromonitor International
  • ID: 4593509
At the beginning of the year, the publisher revealed its Top 10 Global Consumer Trends for 2018 and identified “It’s in the DNA – I’m so special” as one of the ones to watch. This update reviews the traction of the trend six months later.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the publisher's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage:

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Identify factors driving change now and in the future

  • Understand motivation

  • Forward-looking outlook

  • Briefings and presentation should provoke lively discussion at senior level

  • Take a step back from micro trends

  • Get up to date estimates and comment

Table of Contents

Update on our Top 10 Global Consumer Trends for 2018: It’s in the DNA – I’m so Special

Mounting Scepticism
Personal Care and Personalisation
Customised Meal Plans
Pet DNA Testing