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Agriculture and Nutrition Opportunity Engine Series - Freedom Foods and Personalised Nutrition: Market Overview, Challenges, and Opportunities

  • ID: 4593563
  • Report
  • July 2018
  • Region: Global
  • 57 Pages
  • Frost & Sullivan
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This Growth Opportunity Series focuses on trends, challenges, and opportunities in the freedom food and personalised nutrition markets. It also identifies and profiles companies that are active in the markets, taking advantage of the trends through innovation, and consequently highlights opportunities that still exist in the market.

The freedom food category is made up of foods that are free of unwanted/undesired attributes. These include food such as sugar-free, gluten-free, genetically modified organism (GMO)-free, fair trade, halal, and kosher foods. It can also be termed as free-from market. This market category is expected to continue to experience growth as more relatively small companies enter the market and provide innovative products. Furthermore, freedom food products now go beyond catering to consumers with allergies and food intolerances and increasingly benefit health-conscious consumers (a growing trend).

There is an established link between health and nutrition which has led to the food and beverage industry to move towards individualised nutrition, as people react to various foods differently when it comes to the health benefits. This established link between health and nutrition has led to the rise of the personalised nutrition/nutrigenomics trend, which is mostly about the link between genes and nutrition. However, personalised nutrition might still mean different things to different people–ranging from personalised sizes of products to the use of personal health data to recommend customised diets. Although personalised nutrition is recognised as the future of the food and beverage industry, it is yet to get into the mainstream, as the market still has a number of challenges to circumvent. These challenges mostly create opportunities for the market, and all these are discussed in this series.

It remains to be seen if this is really the future of healthy nutrition; however, the concept continues to develop. Companies in the agriculture and nutrition market space need to stay ahead of the competition by exploring the ability of their products or services to cater to the personalised nutrition market. While these two markets are expected to grow considerably due to factors such as enhanced nutrition and health, changing demographics, innovation, increasing research, and the rise of Big Data plus access to information.

Strategic partnerships with the health sector and the coming together of various technological innovations will support the growth of the freedom and personalised nutrition markets. Furthermore, Big Data analytics and capabilities will be valuable for the market growth in the personalised nutrition market space.

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1. Executive Summary
Key Findings

2. Freedom Food
Freedom Food-Definition and Intersection
Market Trends-Overview
Freedom Food-Enhanced Nutrition and Health
Freedom Food-Changing Demographics
Freedom Food-Innovation
Freedom Food-Market and Product Trend
The Industry Trend-Strategic Imperatives for Success and Growth

3. Selected Freedom Food Companies
Snapshot of Freedom Food Companies
Profile of Selected Freedom Food Companies

4. Personalised Nutrition
Personalised Nutrition-Definition
Market Trends-Overview
Personalised Nutrition-Increasing Interest and Research
Personalised Nutrition-Technological Innovations
Personalised Nutrition-The Rise of Big Data and IoT
Personalised Nutrition-Market and Product Trend
Challenges in the Personalised Nutrition Market
The Industry Trend-Strategic Imperatives for Success and Growth

5. Selected Personalised Nutrition Companies
Selected Personalised Nutrition Companies
Profile of Selected Personalised Nutrition Companies
Company Profiles Introduction

6. Companies Exhibiting Best Practices
Biomedal’s Strategic Imperative in the Freedom Food and Personalised Nutrition Markets
Biomedal-Competitive Strategy Leadership in the Freedom Food and Personalised Nutrition Markets
Styr Labs Strategic Imperative in the Personalised Nutrition Market
Styr Labs-Technology Leadership in the Personalised Nutrition Market

7. Growth Opportunity Overview
Growth Opportunity Overview-Freedom Food
Growth Opportunity Overview-Personalised Nutrition
Growth Opportunity Overview-Big Data Analytics Providers for Potential Partnerships

8. The Last Word
The Last Word-3 Predictions
Legal Disclaimer

9. Appendix
Abbreviations and Acronyms Used
List of Exhibits

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