Turkey Coding and Marking Systems Market by Technology, by End User - Market Size, Share, Development, Growth, and Demand Forecast, 2013-2023

Turkey coding and marking systems market is projected to reach $120.4 million by 2023.

The market growth is mainly driven by the growing applications of coding and marking systems in industries including food and beverage, automotive, chemicals, and others, in the country.

Insights on market segments

On the basis of technology, the Turkey coding and marking systems market is segmented into continuous inkjet, laser coding and marking, thermal ink jet, drop-on-demand, print and apply labelers, thermal transfer overprinting, and others. Of these, continuous inkjet has been the largest category in the Turkey coding and marking systems market, with an estimated contribution of more than 40.0% in 2017. This can be ascribed to the several benefits offered by these printers, such as very high-speed printing, ability to print characters on virtually any material, and cost effectiveness.

Thus, owing to such benefits, the use of these printers is growing across industries including food and beverage, consumer goods, automotive, aerospace, pharmaceuticals, and others, in the country.

On the basis of end user, the Turkey coding and marking systems market is segmented into food and beverage, electrical and electronics, automotive and aerospace, chemical, healthcare, and others. Of these, food and beverage was the largest category, with an estimated revenue contribution of more than 45% in 2017. Stringent government regulations in the country, regarding safety and traceability have mandated the proper labeling of manufacturing date, nutrition facts, ingredient list, and manufacturer details on the primary or secondary packages of food and beverage items; thereby resulting in high demand of these systems from the food and beverage industry.

Market Dynamics

Trend

Emergence of environment-friendly coding technologies is identified as the major trend in the Turkey coding and marking systems market. Manufacturers of coding and marking systems are focusing on decreasing the use of hazardous solvents such as methyl ethyl ketone (MEK), reducing the content of volatile organic compounds (VOCs), and preventing sMEA ring to decrease the negative environmental impact of coding and marking. Companies are developing low VOC fluids and aiming at reducing hazardous air pollutants (HAPs), carcinogens, mutagens, allergens, and other materials of concern, along with keeping green requirements in consideration. This trend is expected to shape the dynamics of market for coding and marking systems in Turkey.

Driver

Danaher Corporation, Dover Corporation, and Domino Printing Sciences plc together, held more than 50% share in the Turkey coding and marking systems market in 2017. Danaher Corporation’s subsidiary, Videojet Technologies Inc., is a leading coding and marking systems provider, with a range of product offerings and strong distribution channel. In addition, Videojet Technologies Inc. has established its office in Turkey while Dover Corporation, and Domino Printing Sciences plc sell their products in the country through distributors. Establishment of office has helped the company to control its sales and distribution activities in the country in an efficient manner.

Competitive Landscape

Some of the major players operating in the Turkey coding and marking systems market are Danaher Corporation, Hitachi Ltd., Dover Corporation, Matthews International Corporation, Domino Printing Sciences plc, and Savema Markalama ve Kodlama Makinalari San. Tic. Ltd. Sti. (Savema).