TV Services: Trends and Competition in Pay TV

Report
37 Pages
December 2020
Region: Global
Parks Associates
ID: 5323322

While widely adopted, pay TV is increasingly threatened by changing consumer habits and substitutes. From virtual MVPDs to new Android set-top boxes, the pay-TV industry continues to reshape itself to address current competition and consumer demands. This report examines competitive trends, alternatives to pay TV, and their impact on the television industry. It profiles the leading virtual MVPD services and their strategic approaches to the pay-TV market. The report includes five-year global pay-TV forecasts.

Bottom Line

Cord-Cutting among Consumers
Rising Cost of Content
Competition with vMVPDs and Others
Subscription Aggregators Pose a Larger Threat Than vMVPDs
Live OTA Broadcasts Are Staging a Comeback
Sports and Content Production in 2020
Impact on Sports Media Rights
New Content Production

Strategies Among Pay-TV Providers

A Focus on Valuable Subscribers
Horizontal and Vertical Integration
Comcast
AT&T
DISH
Set-Top Boxes and App-Based Pay-TV
Advanced Set-Top Box Systems
Android TV and X1 Licensing
Android TV’s Challenger: Comcast’s X1 Platform
App-Based TV and Support for Mobile Devices
OTT Service Bundling and Aggregation
Partnerships with vMVPDs and Others

Market Forecasts

Implications and Recommendations

Create Channel Bundles without Sports
Make Use of App-Based Delivery Models to Innovate on Features
Sports Features and Sports Content for Sports Fans
Watch Parties and Social Viewing
Support Customers on the Platforms They Use
Grow Alternative Revenue Models
Aggregation and Advertising in a New Format
Sports Betting and Sports Betting Content
Look to Alternative Content Sources and New Service Types

Ongoing Change and Market ShiftsAppendix

Companies Mentioned

Android TV
Comcast
AT&T
DISH

Table of Contents

Companies Mentioned

Related Topics

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