During the first half of 2017, the researcher conducted an online questionnaire research in Taiwan and received 1,500 valid questionnaires. This report provides an overview of Taiwanese PC online gamers' preferences and examines their behavior by socio-demographic factors: gender and age.
The findings show:
- 53.2% of Taiwanese gamers prefer online PC role-playing games.
- On average, 46.3% of Taiwanese female gamers spend less than an hour on playing games at a time.
- 70.2% of Taiwanese gamers made PC online game purchases, including in-game purchases, in 2016.
List of Topics
- Analysis of Taiwanese online PC gamers' preferences by gender and age, and includes the amount of time Taiwanese gamers normally spend playing PC games online.
- Analysis of Taiwanese online PC gamers' purchase behavior by time intervals per purchase, while touching on how gender and age differences have correlated with gamers' purchases.
Table of Contents
1. Background
Samples
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Methodology
Primary research with a holistic, cross-domain approach
The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.
Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:
Method
- Component supplier interviews
- System supplier interviews
- User interviews
- Channel interviews
- IPO interviews
- Focus groups
- Consumer surveys
- Production databases
- Financial data
- Custom databases
Methodology
- Technology forecasting and assessment
- Product assessment and selection
- Product life cycles
- Added value analysis
- Market trends
- Scenario analysis
- Competitor analysis
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