+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

APAC e-commerce Retail Market Research and Forecast 2022-2028

  • Report

  • 105 Pages
  • July 2022
  • Region: Asia Pacific
  • Orion Market Research Private Limited
  • ID: 4602844

Asia-Pacific E-Commerce Retail Market Size, Share & Trends Analysis Report by End-User (Business to Consumer, Business to Business, Consumer to Consumer, By Device (Smart Phones, Tablets, Personal Computers), By Product (Electronics, Fashion, Books and Magazine, Home Décor, Healthcare, Automobile, Beauty and Personal Care, and Others) Forecast Period 2022-2028

Asia-Pacific e-commerce retail market is estimated to grow at a significant CAGR of 11% during the forecast period (2022-2028). The major factor contributing to the growth of the Asia-pacific retail market is the rising inclination towards online shopping. The number of internet users is rising significantly in the Asia Pacific region which is leading to an increase in the number of internet users. Growing partnerships and the exclusive launches of innovative products online are also boosting the market growth. According to the estimation by the World Bank, in 2019, 96.1% of the population of Korea were using the internet and the numbers are estimated to grow further in the near future. In Singapore, around 89% of the population were using the internet. Malaysia and Thailand have also witnessed a significant number of internet users in 2019 with 84.2% and 66.7%, respectively.

Moreover, the rising smartphone penetration, launch of 4G and 5G network, and increasing consumer base in India are expected to offer an opportunity for the e-commerce retail market in the region. As per the Indian Brand Equity Foundation (IBEF), in India, there were 150 million units of smartphone shipments and 4 million 5G smartphones shipments recorded in 2020 owing to high consumer demand post lockdown. Smartphone is the most commonly used device for online shopping and the rising demand for smartphones post lockdown has led to the growth in e-commerce retailing in India.

Impact of COVID-19

COVID-19 has adversely affected the global economy, and the global economy was struggling due to the pandemic. Due to lockdown and government restrictions, there were no physical movements amid the COVID-19 pandemic. Therefore, people started purchasing online to avoid going into crowded places. Changes in purchasing behavior were noticed due to social distancing and lockdown restrictions, and several retail partners were forced to shut the doors which created disruptions in supply chain management and logistics. For instance, Sonos retail stores were shut down during lockdown, however, it has shown a surge in the demand for wireless home audio systems. Sales experienced minimal to no business impact, disruption, or degradation. In addition, all the customer service and support capabilities are operating as normal. Therefore, the COVID-19 pandemic had a positive impact on the e-commerce retail market.

Segmental Outlook

Asia-Pacific e-commerce retail market is segmented based on the end-user, device, and product. Based on the end-user, the e-commerce retail market is classified into Business to Consumer, Business to Business, Consumer to Consumer. Further, based on the device, the market is classified into smartphones, tablets, and personal computers. Similarly, based on product, the market is segmented into electronics, fashion, books and magazines, home décor, healthcare, automobile, beauty and personal care, and others.

Asia-Pacific E-commerce retail Market Growth by End User, 2020 (%)

Asia-Pacific E-commerce retail Market Growth by End User

Business To Consumer Segment Dominates the Asia-Pacific E-commerce Retail Market

In 2020, business to consumer segment holds a potential share in the market. This has primarily led by the rising investment by companies to launch their stores online to reach out to the customers easily. For Instance, in November 2019, Snapdeal expanded its logistics network by opening 15 new centers at manufacturing hubs across 10 cities in India. The new centers are located in Ahmedabad, Surat, Jaipur, Indore, Hyderabad, Panipat, Gurugram, Mumbai, Bengaluru, and New Delhi. The new logistics hubs will enhance the movement of shipment including packaging of orders and online tracking for orders in transit. Additionally, in 2020 Snapdeal aimed to add 5000 manufacturers-sellers on its platform.

Regional Outlooks

Asia-Pacific e-commerce retail market is segmented into China, India, Japan, and the Rest of Asia-Pacific. China and India are projected to contribute the highest share in the Asia-Pacific e-commerce retail market during the forecast period, followed by Japan. China is expected to witness growth in the e-commerce retail market coupled with the increasing per capita income and the presence of major e-commerce retailers, including Alibaba and JD.com. In May 2020, Bally expanded its presence in China with its launch on JD. Com. Through this expansion, Bally will be able to leverage JD. Com's logistical strength to reach customers and provides service to over 471 million customers.

Market Players Outlook

Key market players in the Asia-pacific e-commerce market include Amazon.com Inc., Alibaba Group Holding Ltd., JD.com Inc., Rakuten Group, Inc., and Walmart Inc. To sustain a strong position in the market, these players adopt different marketing strategies such as mergers and acquisitions, partnerships and collaborations, geographical expansion, and so on. For instance, in November 2020, Nike and Lazada teamed up to serve more consumers across Southeast Asia, to increase the accessibility of Nike innovation and design assortment through Lazada's online e-commerce platform. Nike started retailing to consumers across five countries including Indonesia, Malaysia, the Philippines, Singapore, and Thailand. This venture enabled Nike to leverage Lazada's fulfilment and logistics capabilities and fast delivery network.

Additionally, in October 2020, Amazon India launched a new specialized fulfilment center with a storage capacity of 1.2 million cubic feet in Bengaluru, India to store and manage customer orders of large consumer appliances in its portfolio. Moreover, in November 2020, Flipkart partnered with Panasonic to offer washing machines, air conditions, and refrigerators in India.

The Report Covers

  • Market value data analysis of 2020 and forecast to 2027.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the Asia-Pacific e-commerce retail market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

Table of Contents

1. Report Summary
  • Current Industry Analysis and Growth Potential Outlook
  • Impact of COVID-19 on the APAC E-commerce Retail Industry
  • Recovery Scenario of APAC E-commerce Retail Industry
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.1.1. Overview
3.1.2. Financial Analysis
3.1.3. SWOT Analysis
3.1.4. Recent Developments
3.2. Key Strategy Analysis
3.3. Impact of COVID-19 on Key Players
4. Market Determinants
4.1. Motivators
4.2. Restraints
4.3. Opportunities
5. Market Segmentation
5.1. APAC E-commerce Market by End User
5.1.1. Business to Consumer
5.1.2. Business to Business
5.1.3. Consumer to Consumer
5.2. APAC E-commerce Marketby Device
5.2.1. Smartphone
5.2.2. Tablet
5.2.3. Personal Computer
5.3. APAC E-commerce Market by Product
5.3.1. Electronics
5.3.2. Fashion
5.3.3. Books and Magazine
5.3.4. Home Décor
5.3.5. Healthcare
5.3.6. Automobile
5.3.7. Beauty and Personal Care
5.3.8. Others
6. Regional Analysis
6.1. China
6.2. India
6.3. Japan
6.4. South Korea
6.5. Rest of Asia-Pacific
7. Company Profiles
7.1. Alibaba Group Holding Ltd.
7.2. Amazon.com Inc.
7.3. Apple Inc.
7.4. Ascend Group Co. Ltd.
7.5. Best Buy Corp.
7.6. Coupang Corp.
7.7. eBay Inc.
7.8. Groupon, Inc.
7.9. Inter IKEA Systems B.V.
7.10. JD.com, Inc.
7.11. Otto Group
7.12. Qoo10 Pte Ltd.
7.13. Rakuten Group, Inc.
7.14. ShopClues
7.15. Snapdeal
7.16. The Kroger Co.
7.17. Walmart Inc.
7.18. Xiaomi Corp.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Alibaba Group Holding Ltd.
  • Amazon.com Inc.
  • Apple Inc.
  • Ascend Group Co. Ltd.
  • Best Buy Corp.
  • Coupang Corp.
  • eBay Inc.
  • Groupon, Inc.
  • Inter IKEA Systems B.V.
  • JD.com, Inc.
  • Otto Group
  • Qoo10 Pte Ltd.
  • Rakuten Group, Inc.
  • ShopClues
  • Snapdeal
  • The Kroger Co.
  • Walmart Inc.
  • Xiaomi Corp.