Pet Oral Care Services and Products in the U.S., 3rd Edition

The Report Estimates Total 2017 Sales at $5.2 billion

Pet Oral Care Services and Products in the U.S., 3rd Edition

Just as pet owners know that caring for their own dental health is important from an overall wellness standpoint, they are increasingly realizing that the same holds true for their furry companions. Oral care is part of most people's daily routine, and veterinarians, pet product retailers, oral care marketers, and even mainstream media outlets are trying to make it part of a pet's as well. Pet wellness is one of the biggest market drivers in the pet market, and oral care services and products dovetail directly into this trend. Preventive oral care is a significant part of maintaining a pet's health and can also help cut down on veterinary costs, delaying or even eliminating the need for costly procedures in the future. With dental disease affecting approximately 80% of dogs and 70% of cats, dental screenings and cleanings in veterinary offices-and an accompanying at-home regimen of good dental practices with oral care products-are more important than ever.

This fully updated report, Pet Oral Care Services and Products in the U.S., 3rd Edition, explores the latest trends in the pet oral care/dental hygiene market, highlighting opportunities in both the services market and the oral care products category. The report analyzes how trends such as humanization and wellness are driving market innovation, and identifies opportunities for marketers and oral care service providers now and into the future. With a focus on dogs and cats, Pet Oral Care Services and Products in the U.S. provides market sizing and projections for pet oral care/dental hygiene services and product sales within the context of a broader pet market overview. Tracking growth from 2012 through 2022, the report estimates total 2017 sales at $5.2 billion, breaking out historical and projected sales for both services and products. On the services side, the report examines veterinary channel trends, including usage and cost trends, safety issues, and industry regulation. On the products side, the report analyzes trends in marketing and new products including natural and breath-freshening products, as well as retail channel trends and private-label activity. Detailing both services and products, the publisher's custom Survey of Pet Owners conducted in February and March 2018 provides a unique perspective available nowhere else, covering pet owner attitudes and practices, purchasing patterns, product preferences, and channel choices.