Online Retail in Emerging Markets 2018

  • ID: 4603493
  • Report
  • 274 Pages
  • yStats GmbH & Co. KG
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“Online Retail in Emerging Markets 2018” credits the adoption of online shopping in the emerging economies with the ongoing double-digit growth of B2C E-Commerce worldwide.

Online merchants benefit from consumer move to online shopping in emerging markets

While growth rates of B2C E-Commerce sales in the mature markets of North America and Western Europe have slowed, double-digit increases continue in the emerging markets of Asia, Latin America, the Middle East and Africa. Seeing this growth potential, the world’s leading online merchants, Amazon and Alibaba, are increasing their outreach to developing economies. The report reveals that local and regional online sellers such as Flipkart in India, Wildberries in Russia and MercadoLibre in Latin America also prepare to take advantage of increased consumption of online good and services.

BRIC nations lead emerging market B2C E-Commerce expansion

Brazil, Russia, India and China, lead the expansion of the emerging economies, with the ranking of the projected online sales in the reverse order of the anagram. Together they are expected to account for over two trillion USD in online sales by the middle of the next decade. While some of these and other emerging markets are starting from a low base of current online sales volume, the share of online retail compared to total retail is already in the double-digit range in China. In addition to the BRIC nations, the report contains projections of vertiginous growth in other world regions including Africa, Asia, Eastern Europe, Latin America and the Middle East.

Questions answered in this report?

  • What are the top emerging B2C E-Commerce markets worldwide?
  • How fast are online retail sales growing in the emerging economies?
  • What is the projection for B2c E-Commerce market size in BRICs by 2025?
  • How do the preferences of online shoppers vary across the emerging markets?
  • Which factors need to be taken into account when expanding to the fast growing E-Commerce
  • markets such as in Southeast Asia?
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1. Management Summary

2. Global Developments
Global Retail E-Commerce (incl. B2C and C2C) Sales, in USD billion, and Share of Total Retail Sales, in %, 2016 - 2021f
Global Retail E-Commerce (incl. B2C and C2C) Shares of the Top 5 E-Commerce Markets, in %, 2017e & 2021f
Retail E-Commerce Sales Forecast in Selected Emerging Markets, incl. Brazil, China, India, Indonesia, Mexico, Russia and Turkey, in USD billion, 2025f
Breakdown of Global B2C E-Commerce Sales by Regions, in %, 2017e
Global B2C E-Commerce Sales, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %, by Region, 2011, 2016 & 2021f
Number of Internet Users, in millions, and Penetration, in % of Population, by Region and Worldwide, 2012-2017e
Number of Online Shoppers Worldwide, in billions, and Penetration, in % of Internet Users, 2016 - 2021f
Online Shopper Penetration, in % of Internet Users, by Region, 2017e
Top 10 Countries Worldwide by Online Shopper Penetration, in % of Internet Users, incl. Countries in Asia, Q2 2017
Shopping Channels Used at Least Weekly, by In-Store, PC, Tablet and Mobile, in % of Global Online Shoppers, 2013 & 2018e
Global Retail M-Commerce Sales, in USD billion and Share of Retail E-Commerce Sales, in %, 2016 - 2021f
Top 10 Countries by Omnichannel Retail Development Index, on the Scale 1-100, 2017
Cross-Border Share of Global Retail E-Commerce Sales, in %, 2016 & 2022f
Share of Global Domestic and Cross-Border Online Purchases Made on Marketplaces, in %, August 2017
Payment Methods Preferred in E-Commerce, in % of Global Online Shoppers, Q1 2017
Delivery Options Preferred by Online Shoppers When Offered at No Extra Cost, in % Global Online Shoppers, 2017
Online Media Sources Used Regularly to Find Inspiration for Purchases, in % of Global Online Shoppers, 2018e
Reasons For Not Shopping Online, incl. Payment-Related, in % of Global Internet Users Who Do Not Shop Online, Q1 2017
Ways Used by Online Shoppers to Decrease Online Security Risks, in % of Global Online Shoppers, 2017 & 2018e
Top 10 Online Retailers by Market Share, in % Global B2C E-Commerce Sales, 2016
Share of Online Shoppers Buying From Amazon, by Region and Worldwide, in % Online Shoppers, 2018e
Top 10 E-Commerce Sites, by Total Website Visits, in millions, incl. Top 5 Countries by Share of Visits, in %, April 2018

3. Asia-Pacific
3.1. China
3.1.1. Overview
Overview of B2C E-Commerce Market and International Comparisons, May 2018
3.1.2. Trends
M-Commerce Sales, in CNY billion, and Share of Retail E-Commerce Sales, in %, 2015 – 2020f
Cross-Border Retail E-Commerce Imports, in USD billion, and Year-on-Year Change, in %, 2016 – 2021f
O2O Approaches Used in Shopping, in % of Urban Middle-Class Internet Users, January 2017
3.1.3. Sales & Shares
Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Four Comparative Estimates, 2016 – 2021f
Retail E-Commerce Sales, in CNY billion, and CAGR, in %, by Five Comparative Estimates, 2016 – 2020f
E-Commerce Share of Total Retail Sales, in %, by Six Comparative Estimates, 2016 - 2021f
3.1.4. Users & Shoppers
Number of Internet Users, in millions, and Penetration, in % of Population, 2012 - 2017
Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 - 2017
3.1.5. Products
Top 5 Product Categories to Purchase Online, in % of Online Shoppers, March 2017
B2C E-Commerce Sales of Apparel, in CNY billion, and Year-on-Year Change, in %, Q1 2015 - Q2 2017
3.1.6. Payment
Top Payment Methods Used Online, in % of Online Banking Users, 2017
3.1.7. Delivery
Reasons to Buy Products Outside Intended Purchases When Shopping Online, in % of Urban Middle-Class Internet Users, January 2017
Problems Encountered When Shopping Online During a Peak Shopping Period of Sales Event, in % of Online Shoppers, March 2017
3.1.8. Players
Top 5 Market Players by Share of B2C E-Commerce GMV, in %, H1 2017
Breakdown of B2C E-Commerce GMV by Market Players, in %, Q4 2016, Q1 2017, Q4 2017 & Q1 2018
3.2. India
3.2.1. Overview
B2C E-Commerce Market Overview and International Comparisons, May 2018
3.2.2. Trends
Smartphone Users, in millions, and Penetration, in % of Population, 2017- 2022f
Categories Researched on the Mobile Internet, in % of Mobile Internet Users, and Breakdown of Daily Time Spent on Mobile Internet by Category, in %, incl. “Shopping”, Q2 2017
Breakdown of Number and Value of Purchases by Urban Consumers by Channel, incl. “Pure Online”, “Pure Offline” and “Mixed”, in %, 2017
3.2.3. Sales & Shares
Retail E-Commerce Sales, in USD billion, and CAGR, in %, by Five Comparative Estimates, 2016-2022f & 2026f
E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2016, 2017, 2021f, 2022f & 2026f
3.2.4. Users & Shoppers
Number of Internet Users, in millions, by Urban and Rural, October 2014-2017, December 2016-2017e & June 2018f
Online Shopper Penetration, in % of Internet Users, by Five Comparative Estimates, 2016 - 2022f & 2026f
3.2.5. Products
Breakdown of E-Commerce Sales by Segments, in INR billion, incl. “Travel”, “Retail”, “Online Grocery and Food Delivery”, and “Other Services”, 2015 - 2017e
Breakdown of Retail E-Commerce Sales by Sub-Categories, in INR billion and in %, 2016
3.2.6. Payment
Share of Urban Online Shoppers Who Switched from Cash on Delivery to Online Payment Methods Following Demonetization, in % of Online Shoppers, 2017
Breakdown Payment Methods Preferred in E-Commerce, in % of Urban Online Shoppers, 2017
3.2.7. Delivery
E-Commerce Logistics Market Size, in USD billion, and Average Logistics Cost, in % of Net Merchandise Value, 2015 & 2020f
3.2.8. Players
Overview of B2C E-Commerce Players, June 2018
B2C E-Commerce Market Shares of the Top 9 Players, in %, 2017
3.3. Indonesia
3.3.1. Overview
B2C E-Commerce Market Overview and International Comparisons, March 2018
3.3.2. Trends
Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2017
Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
Breakdown of Frequency of Buying Goods in Social Networks, in % of Social Network Users, June 2017
3.3.3. Sales & Shares
Retail E-Commerce Sales, in USD billion, 2016 & 2021f
Retail E-Commerce Sales, in USD billion, 2018f & 2021f
E-Commerce Share of Retail Sales, in %, 2016
3.3.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2017 & 2022f
Online Shopper Penetration, in % of Internet Users, 2017
3.3.5. Products
Share of Online Shoppers Who Prefer to Buy Selected Product Categories Online, in %, by Category, 2016
3.3.6. Payment
Top 3 Payment Methods Used in E-Commerce, in % of Internet Users, 2016
3.3.7. Delivery
Overview of Shipping Features Offered to Selected Major E-Commerce Websites, incl. Free Shipping and Order Tracking, November 2017
3.3.8. Players
Overview of E-Commerce Players, March 2018
Top Local E-Commerce Websites by Unique Visitors, in thousands, by Total, Mobile and Desktop, incl. Total Minutes Spent, in millions, Total Views, in millions, and Average Minutes per View, June 2017
3.4. Thailand
3.4.1. Overview
B2C E-Commerce Market Overview and International Comparisons, April 2018
3.4.2. Trends
Breakdown of B2C E-Commerce Sales by Mobile and Desktop, in %, 2017e & 2021f
Top Platforms Used to Purchase Products Online, incl. “Facebook, Instagram”, in % of Online Shoppers, February 2017
3.4.3. Sales & Shares
B2C E-Commerce Sales of Companies in Thailand, in THB billion, 2014-2017e
B2C E-Commerce Sales, in USD billion, 2016 & 2021f
B2C E-Commerce Share of Total Retail Sales, in %, 2016
3.4.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 - 2017e
Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age Group, Q1 2016 & Q1 2017
3.4.5. Products
Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2017
3.4.6. Payment
Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2016 & Q1 2017
3.4.7. Delivery
Reasons to Choose an E-Commerce Website to Purchase From, incl. Delivery-Related, in % of Online Shoppers, June 2017
3.4.8. Players
Overview of E-Commerce Players, March 2018
Breakdown E-Commerce Websites Most Frequently Purchased from, in % of Online Shoppers, June 2017

4. Europe
4.1. Russia
4.1.1. Overview
B2C E-Commerce Market Overview and International Comparisons, July 2017
4.1.2. Trends
M-Commerce Share of B2C E-Commerce Sales, in %, 2016
B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic Sales and Cross-Border Imports, in %, 2011 – 2017
4.1.3. Sales & Shares
B2C E-Commerce Sales, in RUB billion, by Five Comparative Estimates, 2014 – 2016, and Forecasts, in RUB billion, 2018f & 2020f
B2C E-Commerce Share of Total Retail Sales, in %, 2018e & 2022f
4.1.4. Users & Shoppers
Number of Active Internet Users, in millions, and Penetration, in % of Population, 2013 – 2017
Number of Online Shoppers, in millions, and Penetration, in % of Population, 2013 - 2017
4.1.5. Products
Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
Breakdown of B2C E-Commerce Sales by Product Categories, by Domestic and Cross-Border, in %, 2017
4.1.6. Payment
Breakdown of Last Online Purchase by Payment Method, in %, 2016 & 2017
4.1.7. Delivery
Preferred Delivery Methods in E-Commerce, in % of Online Shoppers, 2014 - 2016
4.1.8. Players
B2C E-Commerce Player Overview, July 2017
Top 15 Online Shops by Number of Unique Visitors, in thousands, January 2017
4.2. Poland
4.2.1. Overview
B2C E-Commerce Overview and International Comparisons, July 2017
4.2.2. Trends
Devices Used for Online Shopping, in % of Online Shoppers, April 2017
Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2012 - 2017
4.2.3. Sales & Shares
B2C E-Commerce Sales, in PLN billion, 2017 & 2018f
B2C E-Commerce Share of Total Retail Sales, in %, 2016e & 2020f
4.2.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2012 – 2017
Online Shopper Penetration, in % of Individuals, 2012 - 2017
4.2.5. Products
Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
4.2.6. Payment
Payment Methods That Encourage Online Shoppers to Purchase Online, in % of Online Shoppers, April 2017
4.2.7. Delivery
Delivery Methods Used in E-Commerce, in % of Online Shoppers, April 2017
4.2.8. Players
B2C E-Commerce Player Overview, July 2017
Top 12 E-Commerce Websites Most Associated with Online Shopping, in % Internet Users, April 2016 & April 2017
4.3. Turkey
4.3.1. Overview
B2C E-Commerce Overview and International Comparisons, July 2017
4.3.2. Trends
Devices Used in Online Shopping, in % of Online Shoppers, January 2017
M-Commerce Share of Retail E-Commerce Sales, in %, 2012, 2016 & 2021f
Breakdown of Online Shopping Preference, by Domestic and Foreign Online Stores, in % of Online Shoppers, February 2017
4.3.3. Sales & Shares
E-Commerce Sales by Segment, in TRY billion, 2015 – 2017
E-Commerce Share of Total Retail Sales, in %, 2012 & 2016
4.3.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 - 2017
Online Shopper Penetration, in % of Individuals, 2016 & 2017
4.3.5. Products
Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
4.3.6. Payment
Payment Methods Used in E-Commerce, in % of Online Shoppers, January 2017
4.3.7. Delivery
Problems Encountered When Shopping Online, in % of Online Shoppers, by Gender and Total, 12 Months to March 2016
4.3.8. Players
B2C E-Commerce Player Overview, July 2017
E-Commerce Websites Purchased from, in % of Online Shoppers, January 2017

5. Latin America
5.1. Regional
Breakdown of Retail E-Commerce Sales in Latin America by Country, in %, 2016e
M-Commerce and E-Commerce Sales CAGR in Selected Countries in Latin America, in %, 2015-2019f
5.2. Brazil
5.2.1. Overview
B2C E-Commerce Market Overview, September 2017
5.2.2. Trends
M-Commerce Sales Share of B2C E-Commerce Transactions, in %, January 2011 – January 2017
B2C E-Commerce Conversion Rate, in %, by Computer and Mobile, Q1 2017
Cross-Border Online Spending, in USD billion, and Year-on-Year Change, in %, 2013 - 2016
5.2.3. Sales & Shares
B2C E-Commerce Sales, in BRL billion, and Year-on-Year Change, in %, 2011 - 2017f
B2C E-Commerce Sales Forecasts, by 5 Comparative Estimates, in BRL billion and in USD billion, and CAGR, in %, 2015 - 2021f
E-Commerce Share of Total Retail Sales, in %, 2016 & 2021f
5.2.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 – 2016
Number of Online Shoppers, in millions, and Year-on-Year Change, in %, 2013 - 2016
5.2.5. Products
Product Categories Purchased Online, in % of Online Shoppers, June 2017
5.2.6. Payment
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
5.2.7. Delivery
Motivational Factors in Online Shopping, incl. Delivery-Related, in % of Online Shoppers, June 2017
5.2.8. Players
B2C E-Commerce Players Overview, September 2017
Top 10 E-Commerce Website Operators by Unique Visits, in millions, and Reach, in %, April 2017
E-Commerce Apps or Websites Most Used for Mobile Shopping, in % of Mobile Shoppers, March 2016 & September 2016
5.3. Mexico
5.3.1. Overview
B2C E-Commerce Market Overview, September 2017
5.3.2. Trends
Breakdown of Last Online Purchase by Device Used, in % Online Shoppers, February 2017
Omnichannel Shopping Behavior, in % of Internet Users, 2015 & 2016
Breakdown of Online Shoppers by Cross-Border and Domestic Shoppers, in %, May 2016
5.3.3. Sales & Shares
B2C E-Commerce Sales, in MXN billion, and Year-on-Year Change, in %, 2009 – 2015
B2C E-Commerce Sales, in MXN billion, 2016 & 2021f
B2C E-Commerce Share of Total Retail Sales, in %, 2016
5.3.4. Users & Shoppers
Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 – 2016
Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, May 2015 & May 2016
5.3.5. Products
Product Categories Purchased Online, in % of Online Shoppers, and Average Quarterly Online Spending per Category, in MXN, 2015 & 2016
5.3.6. Payment
Top 10 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015 & 2016
5.3.7. Delivery
Breakdown of Important Factors Related to Delivery, in % of Online Shoppers, February 2017
5.3.8. Players
B2C E-Commerce Players Overview, September 2017
Top 5 Online Shops, by Visited and Purchased From, in % of Online Shoppers, February 2017
Top 5 Companies by B2C E-Commerce Market Share, in %, 2011, 2012 & 2016
5.4. Argentina
5.4.1. Overview
B2C E-Commerce Overview and International Comparisons, September 2017
5.4.2. Trends
M-Commerce Share of E-Commerce Companies’ Revenues, in %, 2015 & 2016
Breakdown of Online Shoppers by Domestic Only, Domestic & Cross-Border and Cross-Border Only, in %, October 2016
5.4.3. Sales & Shares
Retail E-Commerce Sales, in ARS billion, by B2C and C2C, 2014 – 2016
Retail E-Commerce Sales, in USD billion, 2015, 2016 & 2020f
E-Commerce Share of Total Retail Sales, in %, 2016 & 2017f
5.4.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 – 2016
Online Shopper Penetration, in % of Adult Internet Users, by Purchased at Least Once in the Past and Purchased in the Previous 6 Months, December 2016
5.4.5. Products
B2C E-Commerce Sales by Product Categories, in ARS billion, 2014 - 2016
5.4.6. Payment
Breakdown of E-Commerce Sales by Payment Methods, in %, 2016
5.4.7. Delivery
Preferred Delivery Methods, in % of Online Shoppers, December 2016
5.4.8. Players
Top 25 E-Commerce Websites/Apps Ranked by Number of Orders Received, H1 2017
Top 4 E-Commerce Websites, incl. Total Website Visits, in millions, Argentina’s Share of Total Visits, in %, and Estimated Number of Website Visits from Argentina, in millions, August 2017

6. Middle East
6.1. Regional
E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, by Jordan, Kuwait, Lebanon, Qatar, Saudi Arabia and UAE, in USD billion, 2016
Retail E-Commerce Sales in the GCC, by the UAE, Saudi Arabia and Other GCC Countries, in USD billion, 2015 – 2020f
6.2. UAE
6.2.1. Overview
B2C E-Commerce Market Overview and International Comparisons, January 2018
6.2.2. Trends
Share of Online Shoppers Who Purchased via Smartphone, in %, October 2016
Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
6.2.3. Sales & Shares
Retail E-Commerce Sales, in USD billion, 2015 – 2020f
E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2016
6.2.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 – 2016
Online Shopper Penetration, in % of Internet Users, 2015 & 2016
6.2.5. Products
Product Categories Purchased Online, in % of Online Shoppers, 2016
6.2.6. Payment
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
6.2.7. Delivery
Retailers’ Perceptions of Customers’ Attitude to E-Commerce Delivery, in % of Respondents, October 2017
6.2.8. Players
B2C E-Commerce Players Overview, January 2018
Market Share of Amazon and Souq in B2C E-Commerce, in %, 2015 & 2016
6.3. Saudi Arabia
6.3.1. Overview
B2C E-Commerce Market Overview and International Comparisons, January 2018
6.3.2. Trends
Share of Online Shoppers Who Make Purchases via Smartphone, in %, May 2017
Origins of Online Purchases Made in the Previous 12 Months, in % of Online Shoppers, May 2017
6.3.3. Sales & Shares
B2C E-Commerce Sales, in SAR billion, 2016 and Annual Growth Forecast for the Next Years, in %, as of August 2017
E-Commerce Sales, by Airlines, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
B2C E-Commerce Share of Total Retail Sales, in % 2017e
6.3.4. Users & Shoppers
Number of Internet Users, in millions, and Penetration, in % of Individuals, 2011 – 2016 & Q2 2017
Online Shopper Penetration, in % of Respondents, May 2017
6.3.5. Products
Channels Used to Purchase Selected Product Categories, by Online, Offline and Both, in % of Respondents, May 2017
6.3.6. Payment
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016
6.3.7. Delivery
Problems Most Commonly Encountered by E-Commerce Merchants, in % of Surveyed E-Commerce Merchants, June 2017
6.3.8. Players
B2C E-Commerce Players Overview, January 2018
Website Traffic Shares of the Leading Online Shopping Websites, in %, February 2015 & February 2017
6.4. Israel
6.4.1. Overview
B2C E-Commerce Market Overview and International Comparisons, January 2018
6.4.2. Trends
Breakdown of Devices Used to Access the Internet, in % of Respondents, May 2017
Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
6.4.3. Sales & Shares
B2C E-Commerce Sales, by International and Local Sites, in ILS billion, 2013 & 2016
B2C E-Commerce Share of Total Retail Sales, in %, 2016
6.4.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 – 2016
Online Shopper Penetration, in % of Internet Users, 2016
6.4.5. Products
Breakdown of Spending on Selected Product Categories by Channel, According to Buyers in Each Category, in %, September 2016
6.4.6. Players
Top 5 Most Visited Online Shopping Sites, by Rank, by Local and International, June 2017

7. Africa
7.1. Regional
Breakdown of Frequency of Shopping Online, in % of Internet Users, by Egypt, Kenya, Nigeria, Tunisia, South Africa, Compared to Global, Q1 2017
Share of Internet Users Who Do Not Buy Online Due to Lack of Trust, in % of Internet Users Who Do Not Shop Online, by Egypt, Kenya, Nigeria, Tunisia, South Africa, Compared to Global, Q1 2017
7.2. South Africa
7.2.1. Overview
B2C E-Commerce Market Overview and International Comparisons, March 2018
7.2.2. Trends
Breakdown of Devices Preferred in Online Shopping, in % of Online Shoppers, August 2017
Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
7.2.3. Sales & Shares
B2C E-Commerce Sales, in ZAR billion, 2015 - 2016 & 2021f
B2C E-Commerce Share of Retail Sales, in %, by Non-Grocery Retail Sales and Total Retail Sales, in %, 2016
7.2.4. Users & Shoppers
Number of Internet Users, in millions, 2016 & 2017e
Online Shopper Penetration, in % of Internet Users, Compared to the Global Average, Q2 2017
Share of Internet Users Shopping Online, in %, and Breakdown of Intention to Shop Online Among Non-Online Shoppers, in %, August 2017
7.2.5. Products
Breakdown of Latest Online Purchase by Product Categories, in % of Online Shoppers, August 2017
7.2.6. Payment
Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, August 2017
7.2.7. Delivery
Breakdown of Delivery Speed and Delivery Cost in Latest Online Purchase, in % of Online Shoppers, August 2017
7.2.8. Players
Overview of B2C E-Commerce Market Players, March 2018
Top Online Shops by Market Share, in % of B2C E-Commerce Sales, 2016
7.3. Egypt
7.3.1. Overview
B2C E-Commerce Market Overview and International Comparisons, March 2018
7.3.2. Trends
Shopping Activities Conducted Online, in % of Individuals, 2016 & 2017
Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
7.3.3. Sales & Shares
E-Commerce Sales, by Airline Tickets, Retail, Entertainment, and Travel, in USD billion, 2015 & 2016
B2C E-Commerce Sales, in USD million, 2015/2016 & 2019/2020
7.3.4. Users & Shoppers
Number of Internet Users, in millions, and Penetration, in % of Population, 2010 – 2016
Share of Internet Users Who Researched Goods or Services Online and Who Purchased Online, in %, 2016
7.3.5. Products
Product Categories Purchased Online, in % of Online Shoppers, 2016
7.3.6. Payment
Top 3 Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016
7.3.7. Players
Website Traffic Shares of the Leading Online Shopping Websites, in %, February 2015 & February 2017
7.4. Nigeria
7.4.1. Overview
B2C E-Commerce Market Overview and International Comparisons, March 2018
7.4.2. Trends
Share of Online Shoppers Preferring to Shop Online via Mobile Phone, in %, 2016
Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016
7.4.3. Sales & Shares
E-Commerce Sales, in USD billion, 2016 & 2020f
7.4.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 – 2016
Share of Internet Users Shopping Online At Least Weekly, in % of Internet Users, by Computer and Smartphone, 2017
7.4.5. Products
Breakdown of Product Categories Purchased Online, in % of Online Shoppers, August 2016
7.4.6. Payment
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, August 2016
7.4.7. Delivery
Breakdown of Preferred Delivery Features, in % of Online Shoppers, August 2016
7.4.8. Players
Overview of B2C E-Commerce Market Players, March 2018
Breakdown of Preferred Local Websites Preferred for Online Shopping, in % of Online Shoppers, August 2016

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FEATURED COMPANIES

  • Adidas AG
  • Carrefour SA
  • Giosis Group
  • Magazine Luiza S.A.
  • Pick n Pay Stores Ltd
  • Ulmart ZAO
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Global online retail sales are rising at double-digit rates, with the emerging markets across Asia, Eastern Europe, Latin America, the Middle East and Africa growing even faster. According to one forecast cited in this report, the global regions dominated by emerging economies see significantly higher growth rates in B2C E-Commerce revenues than the established online markets in North America and Western Europe. 

The four leading emerging markets by online retail growth potential are China, India,  Russia and Brazil, together projected to generate more than USD 2 trillion of E-Commerce sales by 2025. Other growth champions covered in this report include the countries of Southeast Asia, Mexico, Turkey, Egypt and others. In many of these and other emerging economies the online retail market is in early stages of development, accounting for only a small single-digit percentage of overall retail sales, signaling room for further growth. China is the one exception with already a double-digit share of retail transacted online.

The world’s largest E-Commerce companies, Amazon and Alibaba, intensify their  efforts to tap into the fast-growing online retail market in emerging economies. Amazon acquired the Middle East’s leading E-Commerce platform Souq.com in 2017, while Alibaba directed its investments into Southeast Asia. Multiple local players also benefit from the ECommerce boom  in emerging markets, such as Flipkart in India, Wildberries in Russia, and MercadoLibre in Latin America.

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  • ASOS PLC
  • Adidas AG
  • Alibaba Group Holding Ltd
  • Allegro Group CZ S.R.O
  • Amazon Seller Services Pvt. Ltd.
  • Americanas.Com SA
  • Auchan Holding SA
  • Banco Falabella S.A.
  • Bidorbuy.com Inc
  • Booking.com BV
  • CNova Comércio Eletrônico S.A.
  • Carrefour SA
  • Cdiscount SA
  • Central Group
  • CompuMe LLC
  • D-MARKET Elektronik Hizmetler Tic. A.Ş
  • Dafiti Latam GmbH & Co Beteiligungs KG
  • DealDey Ltd.
  • Debenhams Retail PLC
  • EZbuy International Pty Ltd
  • El Corte Ingles SA
  • El Puerto de Liverpool
  • FNAC SA
  • Facebook Inc
  • Flipkart Online Services Pvt. Ltd.
  • Giosis Group
  • Gitti Gidiyor Bilgi Teknolojileri San. ve Tic. A.Ş.
  • Groupe Diwan S.A.
  • Hicart SA
  • Interpark Holdings Corp.
  • JD.com Inc
  • Jarir Marketing Co
  • Konga Online Shopping Ltd
  • La Redoute SA
  • Lazada Group SA
  • Linio Argentina SRL
  • MENA 360 DWC LLC
  • Magazine Luiza S.A.
  • MasterCard International Inc
  • Mercadolibre Inc.
  • Myntra Jabong Pvt. Ltd
  • Naspers Ltd.
  • Naver Corporation
  • OLX Inc.
  • Otto Group GmbH
  • Ozon Holdings Ltd
  • PT Bhinneka Mentaridimensi
  • PT Bukalapak
  • PT Tokopedia
  • PT XL Planet Digital Tbk
  • PayPal Holdings Inc
  • Paytm Mobile Solutions Pvt. Ltd.
  • Pick n Pay Stores Ltd
  • Rakuten Inc
  • SK Telecom
  • Sberbank Rossii PAO
  • Shufersal Ltd.
  • Souq.com FZ-LLC
  • Takealot Online (Pty) Ltd.
  • Taobao China Software Co Ltd
  • Tesco Plc
  • Ulmart ZAO
  • Utkonos Plyus OOO
  • Via Varejo S.A.
  • Vipshop Holdings Ltd.
  • Visa Inc.
  • Wadi International General Trading LLC
  • Walmart Brasil Ltda
  • Walmart Inc.
  • Wemakeprice Inc.
  • Wildberries LLC
  • Woolworths Group Ltd
  • Woolworths Pty Ltd
  • Yahoo Japan Corp.
  • Yudala Ltd
  • boohoo group plc
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